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Marketing, PR, and advertising aren't the same thing, and the words canโt be used interchangeably to describe each other!
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Letโs look at it as a family tree. Marketing is the foundation; itโs basically all efforts thatโll lead to sales or growth.
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Marketing is concerned with the entire process that goes into creating and promoting a product or service in order to make sales.
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It includes efforts that go into market and customer research, establishing roots, building a brand and audience, and everything else thatโll lead to growth.
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Then, under the marketing tree, you have efforts that collaborate on marketing efforts, which include PR and advertising.
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Public relations (PR) is concerned with sharpening the perception and image of a brand, business, or individual through the strategic management of the relationships between the person or people in question and the public.
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Activities that PR concerns itself with include:
- Press
Strategic Communications
Public Engagement (Stakeholder)
customer-brand relationship building.
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All these efforts are geared towards establishing positive relationships between a brand or person and an audience.
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An area youโll need PR in is in cases where a brand is dealing with a public brand crisis, so for damage control, PR efforts are employed.
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Advertising, on the other hand, includes all activities thatโll help amplify a brand, whether it's a product, service, etc.
In marketing, there are 7 Ps. One of the Ps is promotion, and thatโs what advertising does.
Shegun ๐ช๏ธ๐@ShegunTweets
I need some of you to understand that Ad and Pr are two different things
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