Social Strategy Scoop🍦ᵍᵐ

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Social Strategy Scoop🍦ᵍᵐ

Social Strategy Scoop🍦ᵍᵐ

@StrategyScoops

Simplifying Social Media Strategies

interwebs 🕸🌐³ 가입일 Mart 2021
43 팔로잉572 팔로워
Social Strategy Scoop🍦ᵍᵐ
Social Strategy Scoop🍦ᵍᵐ@StrategyScoops·
🎯 Vanity Metrics = Gym Selfies 🏋️‍♂️🤳 they make you feel strong, but they don't actually lift anything
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кยภՇคᵍᵐ༄ 💪
кยภՇคᵍᵐ༄ 💪@TheKuntaMC·
If the topic of the most recent newsletter feels familiar, that’s because it directly connects to two previous editions: Customers and Community Members Are on Two Different Journeys 📰Linkedin.com/pulse/customer… What Makes a “Web3 Marketer” Different From Any Other? 📰Linkedin.com/pulse/what-mak… Both explored a similar truth from different angles: relationships behave differently than funnels, especially in fast-moving, culture-driven ecosystems.
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Social Strategy Scoop🍦ᵍᵐ@StrategyScoops·
Jumping on every trend is fun until you realize your brand now "vibes with Gen Z" …and no one over 27 knows why. 💡 "trends" vs "strategy"... hmmm
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Social Strategy Scoop🍦ᵍᵐ
Social Strategy Scoop🍦ᵍᵐ@StrategyScoops·
Your most engaged flowers aren't the ones who like every post. They're the ones who correct your grammar and spelling at 2am. 🌼
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кยภՇคᵍᵐ༄ 💪
кยภՇคᵍᵐ༄ 💪@TheKuntaMC·
A "community member" and a "customer" are not always the same thing, and they're always on different journeys. Tomorrow, on LinkedIn, I'll release a new @StrategyScoops newsletter on this topic.
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Social Strategy Scoop🍦ᵍᵐ@StrategyScoops·
Goodhart's Law as it applies to #marketing 💡 Not unique to any one industry.
Bobby Ong@bobbyong

Seeing some convo about crypto metrics being inaccurate. We realised pretty early on that any metrics that gets measured, gets manipulated as the incentive to do so is really high. We started seeing this with GitHub commits and stars, then Twitter followers, market cap, FDV, TVL, trading volume and more. Over time I realized this phenomena is better known as Goodhart’s Law which states: “When a measure becomes a target, it ceases to be a good measure.” In other words, once a metric is used to evaluate or incentivize performance, people will find ways to manipulate or game it, undermining its original purpose.

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Social Strategy Scoop🍦ᵍᵐ
Social Strategy Scoop🍦ᵍᵐ@StrategyScoops·
It starts with a bun and a frank. But before you know it, you're staring down a culinary monstrosity, piled high with expectations and dripping with complexity. Savor the flavor of well-defined projects. Sometimes less is more delicious. #ScopeCreep #Marketing 🍦
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Social Strategy Scoop🍦ᵍᵐ
Social Strategy Scoop🍦ᵍᵐ@StrategyScoops·
"Social Media" has 2️⃣ components: Social + Media Don't "post and ghost." 🚫 Be sure to reply to comments on your page's posts. ✔️ Engage your community if you want more engagement. 💡 Maybe even go to their page and like a post or two! #marketing #socialmedia #cats
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AiLabs.ron
AiLabs.ron@AI_Labs__·
My Ronin X feed is nonstop trash about meme coins. How far have we fallen? If we continue to devolve, the movement will die. Marvel Rivals is fun. We have a lot of work to do, and these distractions can be deadly. Change the world or settle for pocket change. Lock in & Build
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