Total Chess

Global football superstar @ErlingHaaland together with Norwegian business leader Morten Borge make their Total Chess move. Together, they’ve established Chess Mates, a significant owner of @NorwayChess and its new tour format, the Total Chess World Championship Tour. “Chess is ultimately about strategy and long-term thinking. Those are qualities that also define both elite sport and successful investing”, says Morten. Kjell Madland, CEO of Norway Chess and Total Chess, welcomes the investment and involvement of Haaland as a long-term strategic partner: “I am absolutely certain Erling will bring tremendous value to Total Chess.” Read more: totalchess.com/news/erling-ha… Photo: © Total Chess / Jonathan Turton Founded by Norway Chess | Approved by @fide_chess #TotalChess #TotalChessTour

Why #ErlingHaaland is backing chess and @NorwayChess' new Total Chess World Championship indianexpress.com/article/sports…

WOW, this is BIG breaking news, Erling Braut Haaland invests in chess: “I’m investing in Norway Chess because I believe the new Total Chess World Championship Tour can turn chess into an even bigger sport for spectators around the world," theguardian.com/sport/2026/mar…

Erling Haaland knows ball. 🇳🇴

♟ 🤝⚽️ Football superstar Erling Haaland is investing in Norway Chess and its new tour format, the Total Chess World Championship Tour. Haaland has ambitious plans to contribute to make chess a broader and more spectator-friendly sport. 🔗 Read more: fide.com/erling-haaland… #TotalChess #TotalChessTour

Erling Haaland. He dominates on the pitch. Now he is making his move off it. The football superstar has become a strategic investor in the Total Chess World Championship Tour, founded by @NorwayChess. “I’m investing in Norway Chess because I believe the new Total Chess World Championship Tour can turn chess into an even bigger sport for spectators around the world”, says Haaland. Read more: totalchess.com/news/erling-ha… Photo: © Total Chess / Jonathan Turton Founded by Norway Chess | Approved by @FIDE_chess #TotalChess #TotalChessTour #Haaland #NorwayChess #Chess

@MagnusCarlsen on the Total Chess World Championship Tour 👇 🗣️ "This seems like a well-thought-out step to further develop chess. Bringing multiple formats together under a single title will provide a more complete view of the players’ strengths, while the time controls suit today’s players and audience. I’m looking forward to the pilot in 2026 and to seeing how the first season in 2027 unfolds. It’s impressive that Norway Chess has achieved this." 📷 Norway Chess / Michal Walusza

Former World Champion Ding Liren👇 🗣️ "The Total Chess World Championship Tour is a brand-new competition similar to the triathlon in athletics. It encompasses three formats – Fast Classic, Rapid, and Blitz – providing a comprehensive test of a player’s overall abilities. I hope to participate in this event and compete for the new championship title!" 📷 Norway Chess / Stev Bonhage

5-time World Champion and FIDE Deputy President Viswanathan Anand @vishy64theking on the Total Chess World Championship Tour👇 🗣️ “Chess at its best is about the entire range, the ability to think deeply, and then switch gears at an instant. A combined world title finally recognizes that full spectrum. Fast classic rewards quality, rapid tests intuition, and blitz exposes your nerves, but over a season, consistency separates a great day from a great champion. As a player, I love the concept. And as FIDE Deputy President, I welcome a format that combines disciplines, is modern, and is compelling for audiences." 📷 Lennart Ootes

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