Bruno | Data-Driven CRO 📈

Here's everything I've learned about converting visitor into customer Scroll if you’re serious

Most ecom brands ask the wrong question before a sale. "What discount should I give?" Wrong starting point. The right question is: what are you actually trying to achieve? Because the answer completely changes which offer you should run. Are you trying to: - Maximize revenue? - Clear inventory? - Acquire new customers? - Increase average order value? - Protect your margin? Each goal points to a completely different offer mechanism. Percentage off. Dollar discount. Free gift. Free shipping. Tiered spend threshold. These are not interchangeable. Running a 20% off sitewide when your goal is to protect margin is not a strategy. It's just bleeding money because everyone else is doing it. The brands that win aren't the ones with the biggest discount. They're the ones who knew what they were optimizing for before they touched anything. There is no universally best offer. There is only the best offer for your goal, your product, and your margin. Figure that out first. Everything else follows.

Most landing pages look great but don't convert. I broke down the 7 steps behind million-dollar landing pages. Every step backed by real CRO data: youtube.com/watch?v=0kpdvA…

ecom founders who stay broke: - optimize for aesthetics, not revenue - run tests based on gut feeling - scale ads before fixing the store - redesign every 6 months without measuring results - ignore their own customer data - hire agencies and never ask what they're actually testing ecom founders who print: - let data pick the winner every time - fix the store before increasing spend - talk to their customers constantly - know their conversion rate by heart one group guesses. the other measures.

@MattOrlic one platform one offer a thousand real customers and focused hours beats the whole hustle myth tbh

4 lies about online money: - 80-hour weeks - Big following first - Funding to scale - Be everywhere 4 truths about online money: - 2-3 focused hours daily - 1,000 real customers - Cash flow over funding - One platform mastered You're probably overcomplicating it right now.

@MrResultss price does half your client qualification before the first call even happens

Stop lowering your prices and start raising your standards. When the price is cheap you attract cheap people. They’ll suck your energy dry. Complain. Over step boundaries. Your price is a filter and it’s important to maintain it.

@FedotOff90 control margin and structure don't make for viral posts but they're what's actually still standing in 5 years

Fastest way to lose respect as an ecom founder is by chasing it. Launch 20 SKUs chasing trends (stuff like dubai chocolate) Think you can run ops yourself... then complain about being stuck in the weeds Be anti-AI for the "good cause" while competitors adapted and are shipping 10x faster with Claude Ignore copycats ripping your ads because you think it's not a real problem Call yourself a visionary without even knowing your own north star metrics Spend more time posting for clout than talking to real customers Most founders chase relevance, visibility, ego. Short-lived validation. Doesn't move the needle The best founders build head down and optimize for: Control Margin Structure That's the real flex.

@emaillistmanage low overhead high retention and daily output is basically the perfect business model

4 clients. $6K/month each. 4-5 emails a day. That's $288K/year. From email. People think I'm lying when I show them this math. I'm not.

@jimheskel solo doubt hits different because there's no org chart to hide behind

In a bigger business you doubt the machine. In a lean solo business you doubt the person. And the person is you. "Am I good enough?" lives where the spreadsheet used to. The doubt is louder. But one good conversation dissolves 3 days of it. That tells you how real it was.

@Sebastianb0527 one great product with a real experience around it will always outlast a portfolio of forgettable ones

You have such a competitive advantage if you focusing on brining one extremely high quality product and experience to customers, rather than running a bunch of mid drop shipping stores.

@IamLeoAfonso only you know which compliments actually point somewhere real tbh

Others' positive reviews of you don't matter. Just because others say you're good at something. Doesn't mean it's something worth investing in. At the end of the day, they don't know you enough. They don't have access to your experiences. Only you can know that. It's the only positive reviews that you can't trust

@HenriBranding yeah most people aren't stuck on knowledge

Most people reading posts like this already know more than enough. They know something doesn't fit. They know they've been in the loop too long. They know what they would do if they finally stopped waiting. What they don't have yet is the question that forces honesty. That's usually where the first shift starts. DM SHIFT. I'll send you the checklist that helps surface that question.

@Pushkarkx consuming feels like progress until the bank account doesn't agree

“I need to start a biz…” 3 months later: • Watched 69 videos. • Read 13 business books. • Shared plans with his mates. • Felt like he’s the main character. Earned $0. “Business is not for me.”

@EmailCopyJames the script feels safe until you realize it was never written with your freedom in mind

Here’s the hard truth: Most people will never escape average lives. Why? They follow the script: school → job → retirement. They wait for permission. They copy what everyone else is doing. You don’t have to. The internet rewards builders, not followers. • Start creating skills. • Start building an audience. • Start taking control of your path. Your freedom isn’t going to come from luck. It comes from consistent action and learning.

@teachingsX staying in niches where you're actually the customer just makes everything easier

Supplements feel like such a bloated Ecom niche to get in to… Too many headaches for me personally I get the whole “consumer product brands are going to crush it and get great multiples” over the next 5 years But I personally do not operate well in high CPM environments (I know, I know… skill issue 🥲) I operate really well in environments where the product can be purchased by everyone and anyone Rapid fire “buy my shit” that works at scale Our US CPMs the past few months are like $5-6 lol Plus, honestly I feel like most of the people on here that rave about supplements are secretly just running low effort, skill-less, kalodata rips I want nothing to do with that at this point Maybe if I was broke and 18 again, then fuck yeah, but not now I feel like only a few on here have a really great and strong consumable brand Although, I will not lie… I did try to run 2-3 supplements with Kalo rips around a year ago 😭 I got hit with: > constant ad rejections > $100+ CPMs (even though all the other metrics looked fan-fucking-tastic) > honestly that’s it… 🤔 (maybe it wasn’t THAT bad) Part of the reason might be that I don’t buy supplements myself besides creatine and the usuals I’m just not of that customer base Whereas everything else I’ve sold and done 7+ figs with was something that I was a customer for previously (with very few exceptions) Another big turn off is all the fkn Miami larpers raving about kalodata rip supplements and cloaking ads Makes it feel wrong But yeah if I was dead broke, 18 years old and had effectively no skills, I’d probably try harder to run those kalo rips up No hate towards anyone at all, get to your bag lil bro

@RushRicketson the "reward great work with more work" trap is probably the most common way orgs quietly destroy their best people

Most leaders don’t lose their best people overnight. They slowly burn them out. Here are 5 mistakes that drive high performers away: First, rewarding great work with more work. When someone performs well, they get more tasks instead of more autonomy. Over time, they learn: “Doing better = carrying more weight.” Second, treating everyone the same. Equal rules feel fair. But equal treatment ignores effort. Top performers notice when excellence gets the same response as average work. Third, stepping in too quickly. Solving problems for your team might feel helpful. But it quietly signals: “I don’t trust you to handle this.” Growth slows. Ownership disappears. Fourth, making them compensate for weak performers. High performers see everything. When they’re expected to cover gaps, resentment builds fast. They either burn out… or lower their standards. Finally, focusing only on what’s wrong. Most reviews zoom in on small flaws. But high performers care about impact, growth, and what’s next. The fastest way to lose great people is not poor leadership. It’s well-intentioned leadership applied the wrong way. *** Loved this tweet? Follow Rush for more.

@vincent_alonzi the sequence matters as much as the vehicles

Ecom creates the cash Crypto multiplies it Real estate locks it in Create. Multiply. Preserve.

@PatchWC meta and google working together is a completely different beast than either one alone

What actually made me money in e-commerce: Not just Meta ads. It was using Meta + Google Ads together. Meta creates demand. Google captures it. Meta brings people in. Google converts the ones already searching. But more importantly — building a real brand. Not chasing “winning products”, but creating something that lasts. Stop chasing quick wins. Build something that pays you for years.

@OnatAksaray the cost of quitting is just harder to see in the moment

My first 4 months were brutal. No clarity No clients No real results Except some engagement and followers. But I wanted to change. I wrote anyway I posted anyway I showed up anyway Why? Because giving up costs more.. than keeping going. You lose when you stop trying.

@thesystemsboss complexity for complexity's sake is just ego in a trench coat

We've been looking for a senior developer for a few weeks. We thought we'd found them. Then they quoted 40 hours to build something I knew should take five. Not because they were lazy. Because they went straight to the most complex solution they could think of. Multiple layers, unnecessary infrastructure, an architecture that would have taken weeks to hand off and months to maintain. They'd also added functionality nobody had asked for. Not because it was needed, but because it was possible. When it became clear that wasn't how we work, they made the call to bow out. I respect that. And then I built it in five hours. So the search continues. But not at the expense of the standard. This is the thing nobody talks about when it comes to automation: the problem isn't usually a lack of technical skill. It's that most automation people have never been trained to ask the simplest question first. Does this actually need to be complicated? Nine times out of ten, it doesn't. The cleanest solution is the one that works, that your team can understand, and that doesn't collapse the moment something changes six months from now. Overcomplicated automations don't just waste build time and client budget. They create fragile systems that break in ways nobody can diagnose, rack up tool costs nobody accounted for, and make your business more dependent on a technical person to hold it together - not less. This is the standard we hold at The Systems Boss and why it's genuinely hard to find people who meet it. Most developers optimize for impressive. We optimize for effective. When you're hiring someone to automate your business, the question isn't just can they build it. It's will they build the simplest version that actually solves the problem - or the most elaborate version that proves they know how. That answer will cost or save you more than the hourly rate ever will.

@ga4_guy exactly man

@bruno_dl One group views GA4 as a check up tool once a month. The other treats it as their daily scoreboard. You can’t fix what you havent measured, and you certainly can’t scale a leaky bucket. Data doesn't have an ego thats why it wins every time.