Chintan Shah

@fmaddenNBA This is exactly the type of banter my brother and I engage in. It was Famous Amos! And it riffed a bit on the 80s Lee Iacocca Chrysler ads.

Random, pointless question which my friends and I were discussing but couldn’t figure out: anyone else who lived in Wisconsin in the ‘90s remember that commercial where the kid says “If you can find a better cookie, at a better price, BUY IT”? What brand was that for?

@techguy @NTTDATA @HeatherHaugen And what a game to be at! Baker Mayfield with the win on 2 days of prep with the Rams! Hope it was a blast!

Incredible experience with the @NTTDATA team tonight. My first NFL game mixed with some great work connections. Amazing!

@techguy I’ll DM you!

@chints2 Hangouts used to do that, but I'm not seeing that function in the new integrated chat in gmail. There is a desktop app.

Google is so good at taking things that worked great and making them worse. Today's entry was replacing google hangouts with google chat and not having a chrome extension for it. So much worse.

@Bucks are the World Champions!#FearTheDeer Wooohooo!

@RockRint469 Hey Pete! How are you? Long time no talk! Fond memories of our days at Y Camp! Chirag is doing great! He says “helllooo helllooo hellloo” What are you up to nowadays?

@chints2 How are you? What’s Chirag up to?

K

Thanks to @thrive for featuring our president, @chints2 in this exclusive interview. Read more about Chintan's story here and how he became the leader of KNB. hubs.ly/H0F7z8F0

@Colin_Hung @techguy @BrittLQ @cristinastahr But sales is usually great with a screwdriver and hammer to get the booth functional again! #hitmc

@techguy @BrittLQ @cristinastahr @chints2 Plus when things go wrong with the booth (as they inevitably do) it helps to have a Marketing person there to help deal with it. Salespeople are great for having conversations, terrible at scanning people (either too aggressive or not enuf). Mkting person lets sales focus #HITMC

T4 Marketing + Sales should own sales enablement. It's not one or the other. It only works when both are involved, actively communicating and collaborating. #HITMC

@Colin_Hung @BrittLQ @cristinastahr @techguy On the road and in meetings together help give perspective. Marketers can hear objections directly from customers and weigh if the ‘approved response’ withstands a prospects concerns. Sales reps can suggest and request materials they need and show why #hitmc

@BrittLQ @cristinastahr @chints2 @techguy It's all about airline points...but seriously being together in a booth with salespeople is a great way to connect and for BOTH to see what really resonates or doesn't with the target audience #HITMC

@jwsamuel @Colin_Hung @techguy As a sales rep, some of the best tools I used were ones I developed on my own. If marketing could make it better (and consistent and prettier!) I always jumped at the chance to get their help. #hitmc

@techguy @Colin_Hung Every marketing person should participate in sales calls during the year. Get true VoC and learn how a sales person interacts with the prospect. Separate theoretical from practical. We required this in past companies and it helped both sales and marketing work better #hitmc

@Colin_Hung Wait...sales and marketing have to work together? #HITMC

Sales enablement should allow the sales team members some flexibility to customize assets for their prospects. Keep consistency and message, but allow for some personalization and context. Sales should be very skilled at those aspects. #hitmc

@BrittLQ @HITMarketingPR Absolutely. Customers like being able to play around with tools and demos on their own before they are ready to buy. Interactive tools examples allow them to engage at the pace they are ready to. #hitmc

@HITMarketingPR In my marketing brain, I think Book a Demo has become tired. But Sales seems to still love it. I think audiences want something they can walk through themselves #hitmc

T2. What sales enablement strategies have not worked well or that have become tired? (e.g. direct email asking to book at demo)? #HITMC

@SusanHouckClark @techguy @alanshoebridge @social_melanie @jwsamuel Go Pack Go! On WI! #thisismycrew #fearthedeer #hitsm Always good to have a friendly rivalry!

@techguy @alanshoebridge @chints2 @social_melanie @jwsamuel I followed all of them but I had to hesitate on @chints2 given the Packer fan status. (Just kidding!) #HITsm

I'll throw in a few more for #HITMC like @alanshoebridge @chints2 @social_melanie and @jwsamuel #HITsm

@techguy I started using Rocketbooks and gave them to our team. We love them! Reuse all the pages, scan with app and OCR to text. Wipe clean and never need paper again. They also have Rocket Beacons to make virtual white boards. Huge fan! @GetRocketbook #hitmc

Whiteboards and/or paper is so useful. #HITMC twitter.com/LarryKaiser/st…

T4: It seems obvious, but so few new websites have been given a test drive by target audiences. Ask a select few partners, customers, etc. visit the site before launch, during the development phase and request feedback. VoC, even for websites. #hitmc

@techguy No need to have a crystal ball, but rather the willingness to avoid overly aggressive or risky themes, complicated features. Functionality is key. #hitmc

@chints2 Where do I get my 6-18 month crystal ball to predict that? #HITMC It's a good point, but my approach would be slightly different. Shoot for something that's timeless.

T2: Do your homework, research and choose a look/feel and style that has some staying power. Do not go with what is trendy today. Think 6 months-18 months down the road before you finalize navigation, aesthetics and your own scalability needs. #hitmc

@techguy I'm for all shapes, sizes and forms of peanut butter enveloped in chocolate! #hitmc

@chints2 I agree with Reese's, but the cups aren't as good as the Reese's eggs. I think they also have Santas and maybe a halloween one too. #HITMC

Glad to be part of the chat today. Reese's Peanut Butter Cups are far and away the best! #hitmc