Google Analytics

Google Marketing Live 2026-but make it 180 seconds. ⏱️ The big takeaway this year: The Gemini advantage is your business advantage. A few highlights (among many more) packed into our shortest recap yet: → 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀: New ad formats in Al Mode and Al Brief. → 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲: We co-developed the UCP to power the new 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗖𝗮𝗿𝘁. Customers can now shop seamlessly across Search, YouTube, Gmail, and the Gemini app. → 𝗡𝗲𝘅𝘁-𝗴𝗲𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲: Asset Studio is now powered by Gemini, Veo, Nano Banana, and soon, Omni. → 𝗔𝘀𝗸 𝗔𝗱𝘃𝗶𝘀𝗼𝗿: Your new, unified Al expert built directly into your Google Ads, Google Analytics, Merchant Center, and the Google Marketing Platform. For the full list of product announcements from Google Marketing Live, visit → goo.gle/4wOgYoQ 👇

"Why do I have huge gaps in data if consent mode is on?" 🕵️‍♂️ If you're still manually blocking your tags, behavioral modeling stays unavailable. Unblock them to let consent mode do its job, respect user choice, and clear up your reporting. Start fixing your setup → goo.gle/4e4sQLL

The wait is almost over. We’re just 1 hour away from Google Marketing Live! 🚀 💻 Get a front-row seat to the future of AI-driven marketing. Join us starting at 8:45 AM PT. Don’t miss your chance to see the latest from Ads, AI, and YouTube! Register for #GML2026 and join us live goo.gle/4dCoxWT

🚨 This is it! The 24-hour countdown to Google Marketing Live is ON! 🚀 Don't miss your chance to learn why the Gemini advantage is YOUR ultimate competitive edge, straight from the industry visionaries and Google leaders making it happen. 🔥 Catch the latest tomorrow and enjoy a preview made with Veo. Time is running out—secure your spot 👇 Register now to tune in to #GML2026: goo.gle/498kqAl

Key events and conversions help define how important actions are measured in Google Analytics 📊 Together, they create a more consistent way to understand performance across Google Analytics and Google Ads. Learn how they work 👉 goo.gle/49yqwdn

Reach the right users with the right message 📊 Google Analytics audiences help you connect your marketing objectives to the users who matter most. Save this cheat sheet to reference when building your audiences. Learn more → goo.gle/49hQqC4

Plan smarter with Google Analytics Projections — and see if you’re on track to hit your goals. Understand how your channels are expected to perform, evaluate pacing against your KPIs, and optimize in-flight budgets — all in one place → goo.gle/4tXSgAx

Spring cleaning isn’t just for your workspace, it applies to your data, too. 🌷 A few quick updates in Google Analytics can reduce noise, protect attribution, and give you a clearer view of performance → goo.gle/4utpojn 🧹

New in Google Analytics: Task Assistant ✨ Built to help you get set up and get more from your data, Task Assistant: ✔️ Simplifies complex setup to improve data accuracy ✔️ Surfaces best practices and next steps ✔️ Helps you discover more features Get started → goo.gle/3QA2isO

Our newest cross-channel measurement & budgeting releases are only as strong as what you feed them 👀 Before you rely on GA for attribution, budgeting, or projections — make sure your setup can support it 👇

Step into the new era of cross-channel measurement and budgeting in GA. Our playbook breaks down 𝟰 𝗻𝗲𝘄 𝘁𝗼𝗼𝗹𝘀: 📈 Conversion Attribution Report 📊 Cross-channel Conversion Performance Report 🔮 Projections ✨ Scenario Planner Dig deeper: goo.gle/4cIksQi

Lead generation isn’t just about adding a form to your site — it’s about understanding how users move through it. Use Google Analytics to measure visits, form views, form starts, and form submits so you can spot friction and improve conversion performance: goo.gle/3QihdaV

The Monetization reports in GA bring clarity to your raw e-commerce data. 🛒 Answer these questions using the 5 main reports. Look for "Monetization" under the Reports tab on your left-hand dashboard. Learn more: goo.gle/4cEwCd6

Want to unlock cross-channel budgeting in Google Analytics? Here’s what you need to know 👇 goo.gle/3Qekk3v

The Funnel Exploration tool in GA turns complex data into a clear roadmap. 🗺️ Are you accidentally hiding half your shoppers? It all comes down to the "Open" vs. "Closed" funnel toggle. Here’s a quick breakdown of how to use both → goo.gle/4tK0R9m

A new quarter is the perfect time to revisit your data 📈 Review your Q1 performance in Google Analytics to understand which channels drove the best performance for your business. Which landing pages led users to take action? Explore the reports: User acquisition → goo.gle/4sr5eF8 Landing pages → goo.gle/3Qh3Zel

Have a question about your analytics data? 🔍 Analytics Advisor in GA helps answer important questions about your performance — from trends and engagement to potential changes in results. Explore the types of questions you can ask → goo.gle/47PBjPC

Is your MMM stuck in the past? 📉 It’s time to rethink your ROI. Our new Meridian video series is live, covering the technical deep-dives you’ve been asking for. Learn how to: ✅ Supercharge your MMM with experiment results. ✅ Unlock higher confidence results with geo-level modeling. ✅ Reduce manual guesswork with Automatic Knot Selection. Learn how to customize your measurement engine to fuel business growth. ⛽️ Get the toolkit: goo.gle/4trYisc

A new report just launched! ✨ Go beyond last click with the Conversion Attribution Analysis report — see how your demand creation media is driving your wins. It shows you… 🔹 Assists vs. last touch 🔹 Early engagement 🔹 Full-path view Learn more: goo.gle/4sQ0slE

Want to understand what different groups of users are really doing on your site? 👀 In Google Analytics Explorations, segments help you analyze specific groups of users, sessions, or events — so you can compare behaviors and uncover deeper insights. Learn how segments can help you answer smarter marketing questions → goo.gle/41EWyA6