Herve Soursou | GTM Systems Architect & Engineer

Fix 1: MEDDPICC-lite audit on 3 signals: M: hard cash savings E: CFO re-approved budget in last 15d I: cost of inaction 🤖 Fix 2: automate the same audit with tool like @claap_io call transcripts > flag at-risk deals Impact: ⏱️ ~30% AE time back 🎯 ~90%+ forecast accuracy

⚡ Energy pricing shock is creating ghost SaaS deals. 👻 Buyers go dark. AEs burn cycles. Forecasts drift. 🎥 Short walkthrough: 2x fixes (DIY) to spot ghost deals early and protect your ARR.

I’ve documented the math behind this 12% leak and the "GTM Control Tower" framework to fix it. Stop paying for data archaeology. Start building for velocity. 👉 Full breakdown in my Substack here: open.substack.com/pub/herveso/p/…

Series A startups are losing 12% of revenue to an "Invisible GTM Tax." 📉 It’s not a tool cost. It’s a system failure. When data is fragmented across HubSpot, Apollo, Instantly, reps become "Human Middleware." The cost: 💸 54% Enrichment Waste 🧩 70% Rep Capacity loss 👇

@ChrisMbanta GTM Engineer with power dialer is the next level, 25-300% more effective than click-2-dial while giving enough time between 2 calls to remind last status of lead being called. No parallel dialer unless you want to blast and waste your TAM and get banned by telco.

Have you ever thought of a GTM Engineer who focus on phone? That's top tier. BTW, the real powers of a GTM Engineer is not just sending cold emails.

Your GTM stack is charging you an Invisible GTM Tax. Data is split across CRM, email (main domain email sender), sequencers and Clay,... so reps become human middleware. The fix: a unified GTM data layer that preserves signal → revenue.

Seed-A-B outbound doesn’t need more volume. It needs GTM architecture that connects to revenues.

If you can’t trace: Signal → Outreach campaign variable → Closed-won ($) You’re not optimising. You’re guessing.

Back on X after a while. Here’s what most Seed-A-B Outbound sales dashboards collapse in the boardroom. Because they report activity. Not revenue. Here’s what actually builds CRO trust: 👇

Just received my GTM certificate for Rev Tech Essentials 🙌 course by @austinahay at @getclarify. Highly recommend it to dive into assessing and optimizing your Sales & Marketing Tool Stack 🛠️🛠️. Check out this cohort-based course from @mavenhq 👇 maven.com/clarify/revtech

Emails should not be stuck in the past. Sign up for the @newdotemail waitlist today. new.email

By understanding and preparing for disruptions, on a smaller and larger scale, we can help minimise the negative impacts on supply chains. Read the three key take-aways from the Maersk’s Supply Chain Management Forum 2022: bddy.me/3kM2mCx

@MobilityDaimler Well done Teams, Swiss colleagues and MB Auto Center Zug AG dealer to offer to your customers the next level of #MBRent experience with online search & booking capabilities to rent their favorite Mercedes-Benz cars at #MBRent

Great [Infographic] on how Uber Chinese competitor, Didi is comparing to Uber, already beating Uber in number of rides and riders on its platform while preparing for an international expansion started via M&A since 2015 #ridehailing buff.ly/2w3aRzf

After sold-out its #Dropcam for cars in few weeks, #Owlcameras is raising $10 million to expand its sales. Another example of Video Security combined with great ease of use continues to represent big monetization opportunity like Dropcam did #DashCam buff.ly/2OU3hi5

2001 – Carsharing. 2009 – Ridesharing. 2018 – Car Subscriptions. Another decade, another exciting evolution in mobility-as-a-service. Are you in yet? #CarSubscriptions #Techstars #Mobility

Interesting now Flight ticket is also on #Subscription with SkyHi: Claim last minute seats on planes for a low monthly subscription fee buff.ly/2qHJicV

#CarSubscription vendors are considering going after long-stay travelers while expanding their service in multiple cities. Providing their subscription customers the extra convenience to pick-up their car at their travel destination instead of renting one buff.ly/2z64TlR