James Qualtrough 🌊

@dsilvaclinton01 @jasonfried Perhaps that’s the moment you’re striving to get to. Enjoy it!

@jasonfried Somedays I feel that I should rest and take a break and live the moment where I am! Is this fine or is it procrastination?

It’s why. It’s why we start companies. It’s why we assemble teams. It’s why we pick up tools. It’s why we create. It’s why we struggle. It’s why we wonder if it’s all worth it. It’s why we push. It’s why we claw. It’s why we reach. Why? To get somewhere. But sometimes we get stuck. Sometimes we wonder if there’s anywhere worth going. Sometimes we question why it’s worth it. Then we remember. To get somewhere. To get somewhere good. To get somewhere better. To get others somewhere. To get us somewhere. To get somewhere. It’s why we get up in the morning. It’s why we work through the day. It’s why we do it all over again tomorrow. To get somewhere. It’s the kick. It’s the pull. It’s the drive. We just want to get somewhere. Get somewhere. Let’s go.

2015: Traffic was our primary marketing KPI. 2025: Traffic is a vanity metric. How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇

Just created a white noise app with thanks to Grok. It's been on the todo list for years and now I've got MVP up and running on @heroku. Perhaps 2 hours work - app developed and deployed - having never used Heroku either it's insanely powerful. #nocode #sideprojects

💡 3 Quick Wins for Better Newsletter Engagement 1.Segment your audience by interest (2x engagement) 2.Automate content curation (saves 5+ hours) 3.Personalise subject lines (47% higher open rates) Bonus tip: Use RSS feeds to never miss important content. #EmailMarketing

Building a startup gets a lot easier when you’re extremely specific about who your customer is. Too many founders try to build for everyone and end up building for no one.

@DG_9_6 Great idea, hope it works, I read something the other day that at that point it’s quality over quantity as well so visit metrics will likely drop and the challenge is finding the right influencers who are interested in two-way success. Something we might look at in the future too

@jamesq paid promotions + I'm testing now referral program only - then I'm not going to pay you, but I'm going to give a fee based on the users you bring

How we went from 50/60 views (daily) to more than 3k/4k on @SoftgenAI

@DG_9_6 Great job on increasing traffic. Interested in how you used influencers, did they use the platform and talk about it or just do paid promotion?

1. Influencer Marketing we accurately selected influencers to promote our tool across platforms (tik tok, x, ig)

@jasonfried Let people select their interests and automate the emails based on what people want from you. Can be a curated email if the best of @37signals products and yourself.

We have a mailing list of 150,000+ people and we don't know what to do with it. We haven't for years. It's made of all sorts of people — customers (some HEY, some Basecamp), prospective customers, people curious about our company, people who like our writing, people who've read our books, people who've just found out about us and are marginally curious. And I'm sure others. We don't like complexity, so trying to segment the list and maintain multiple lists isn't in the cards. Just not interested in the additional overhead, work of sending different things to different groups, etc. We don't do it that way here on X, and we're not interested in doing it that way on email. We also don't want to bug people, so an irregular cadence feels more natural that something too regular. Or perhaps just once a month is enough. And aggressive selling or pitching is anathema to us. And we don't, and won't, have a person or team purely dedicated to this. It's a side responsibility for one person at the most. Curious... What would you do with it given our self-imposed constraints above?

Ha ha - every time!

@emilyryantweets @Mailchimp Thanks for sharing, great to see some big updates from @Mailchimp too.

Lots of new @Mailchimp updates this week. 1. You can now import .xlsx files 2. New layout for Customer Journeys. You’ll see everything on a left side panel now. 3. Mailchimp Pro Partners now get priority PHONE support 4. New “exclude Apple MPP” options on campaign reports

This year my focus is on time and more effective use of it. It's also our focus with @flipRSS for our customers. "Lack of time is not the problem, lack of direction is the problem." Zig Ziglar #timemanagement #productivity

We’ve been working on a case study which we’ll be releasing in the next week or two. Hoping to help more organisations free up time and boost engagement in 2025!! #savetime #automation

@nickop @Tom_Herbert_ Oh wow, they look great. Is the milk loaf the more rectangular one?

@jamesq @Tom_Herbert_ Some attempts along with milk bread

Day one of Frankie the Sourdough… 6 days of feeding until we know if he’s made it.. #sourdough

@nickop Nice! I’m looking forward to trying a couple sourdough recipes from @Tom_Herbert_ book, pizza dough and snobrød! You’ll have to share a photo of your next loaf for inspiration!

@jamesq Kerry got a 45 year old one from someone on the web and been making a loaf once a week since mid October. I bloody love it .

@nickop Really looking forward to fresh loaves again.

@jamesq Love this! We can give you a starter if yours doesn’t get going! Fingers crossed 🤞

Nobody who’s actually good at making money needs to sell you a course on it.

Great work @andrewgleave - got my quotes inspiring me multiple times a day from my phone screen now. Great app.

@nickop That’s a genuine one :-) some older Sims need to be swapped out and replaced.

Looks dodgy. Stay vigilant folks #manxtelecom