Jermaine Edwards

We often weigh our success with our customers on the ones that like us best, rather than measures that demonstrate our effectiveness in caring for and delivering results to all customers. This is why we should believe signals (behaviours), Not just surveys (moment)

Growth solves for retention and ratings Why? It demonstrates you met the criteria of trust for investment This doesn’t prove you’re good yet, or that the client will stay But, A client who has committed to spending more with you is more likely to stay than someone who refuses

4 questions every company should ask before implementing any customer support strategy - What are we solving for the customer? - How does this help them achieve it? - How would we know/measure this? - What does this create for us both? (tangible or intangible)

Thanks for the post @minds_eminent The case of AI driven customer support is definitely a reality. I think companies should really be asking 4 questions...

How customers define value matters more than what you believe is valuable

Podcast - Value-Driven Solutions with @jsaedwards bit.ly/4fgy2uL #salestraining #salesmanagement #salesleadership

In any client meeting. You won't be judged on how much information you share but on how relevant it was to the customer. This is the ultimate judge on how well you led the meeting. Your customers wants a VALUE PAYOFF.

Spending more time on the next best customer practice in your business is a distraction to understanding the real issue. How well do we know our customers?

The most important measures aren't the ones you set for your customers. They are the ones you don't know the customer has of you. Know your customer expectations.

Spending more time on the next best customer practice in your business is a distraction to understanding the real issue. How well do we know our customers? #CustomerExperience #CustomerSatisfaction

Here's what I've noticed more and more today. Those who sincerely ask for advice and act on it rarely complain. Those that don't almost always complain.

If your customer survey and behavior don't match. Believe the behavior over everything else

Here's the story and principle. Anticipate what your client might need before they arrive. At church on Christmas with a restless child among other parents with similar issues. Out pops a snow globe, then cookies and hot chocolate. Child happy, dad 😊

Imagine being in a room celebrating your achievement with your customers. What have you achieved? what does your business/team look like? That's what you should be pursuing

If you think your customer is right about what to do most of the time it means you’re quickly becoming less valuable.

clients in general will buy more from those companies who help them build the solutions they want rather than present them with one.

Every business can bring unexpected value to their customers. What is the unexpected value that your customers get as a result of having a relationship with you?

Do you give as much energy to the vision of who you can become with your customers as you do to the fears of what happens if they leave?

Don't build it and wait for your customers to buy. Build it with them so your customers can buy

Are your customers buying what they think you can do or the full scope of what you can really offer? That's what separates your ability to double your growth in 2024 even before you add another customer.