Garima Kaushal ๐ถ
16.8K posts

Garima Kaushal ๐ถ
@kaushalgee
Dogs, entrepreneurship, travel - in that order | Top ๐ถ at @wesploot | I see weird / cool things and document them.
New Delhi, India ๊ฐ์
์ผ Nisan 2009
1.9K ํ๋ก์1.7K ํ๋ก์

Need to take my dog into the bedroom by saying "goodnight time" every night. That's the rule.
๐ข๐พ๐๐ทโฏ๐๐@AbakpaJob
Every pet owner has accidentally created a daily ritual and now lives under a tiny furry dictator.
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Building Sploot Meals taught us how to manage products. Building sploot dog walking and grooming at home taught us how emotional reliability can become.
If a food order gets delayed, customers usually ask for an update. If a dog walk gets cancelled unexpectedly, the reaction is completely different. Because now someoneโs routine is disrupted.
Theyโre thinking about meetings, commute timings, whether they need to rush home, whether their dog has been indoors too long. The operational issue is technically small. The emotional impact is not.
You see this very clearly in support conversations too. Most of our support volume comes from services, especially walking. Much more than grooming. Much more than products.
Makes sense in hindsight.
The more frequently a service becomes part of someoneโs life, the less people experience it like a transaction. They start experiencing it like infrastructure. And infrastructure only gets noticed when it breaks.


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A few years ago, most problems had a straightforward solution. Hire someone. Assign ownership. Add bandwidth.
At sploot, I've noticed our instinct changing. Now the first question is usually:
can this be solved through product, tooling, Al, or automation before we hire for it?
Hiring creates immediate momentum. It feels like progress very quickly. Building systems feels slower. Sometimes frustratingly slow. But adding people around a broken process rarely fixes the process itself.
Good people still matter a lot. Some problems absolutely need them. But I think teams will increasingly need to earn the right to hire by first proving the problem cannot be solved through tech.
(in picture: enjoying the winter sun on a working weekend a few months ago

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Weโre hiring Growth Operations Interns at Sploot!
Youโll work on:
* Growth experiments and onboarding funnels
* City expansion and operational problem-solving
* Customer + partner operations
* Building systems that help us scale faster
Weโre looking for people who:
* Have high ownership
* Are curious and proactive
* Can handle ambiguity well
* Want to build, not just observe
๐ Gurgaon (Hybrid. 3 days/week in office.)
3โ6 months
Paid internship (goes without saying)
Send your resume + a short intro to hiring@sploot.tech
(Bonus points for a great dog meme that accompanies it!)
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Garima Kaushal ๐ถ ๋ฆฌํธ์ํจ

Iโve been spending time thinking about content and how to scale it.
There are more tools available now than ever before. Writing, editing, repurposing, distribution. Most parts of the process can be sped up.
On paper, this should make everything easier. In reality, the bottleneck hasnโt changed much. What still matters most is judgment. Knowing what is worth saying, what to leave out, and what will actually resonate. Knowing when something feels genuine and when it doesnโt. That part is difficult to systemize.
It is also difficult to hire for. So even with better tools, the pace at which good content gets created does not increase as much as expected.
Still trying to understand what scaling content really looks like in this environment.

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