kendallprojects

FORGING FORWARD
Part I: Rebirth Drops Soon Through the Rain. Under the Lights. No crowd. No scoreboard. Just grind. Just heart. Adversity tested them. They answered. This is where belief started building. Watch the opening. Feel the Legacy. #ForgingForward #SpringValleyVikings #TheValley #VikingPride @CoachNorman_SV @SVVikingsSports @SVVikings_FB @SV_Vikings

The scoreboard didn’t tell the whole story. Adversity. Injuries. Doubt. But in The Valley… something started changing. Brotherhood. Culture. Belief. This is the story behind the rebuild. This is Forging Forward. More Details Coming Soon!! #ForgingForward #SpringValleyVikings #TheValley #VikingPride

Leadership isn’t always loud. Sometimes it’s steady. Sometimes it’s quiet. Sometimes it’s simply the willingness to go first. In this latest video from UNDERESTIMATED, we’re proud to feature the first five senior players who have stepped into that role for this team. These young men represent the tone-setters—the ones who show up early, who push through conditioning, who hold teammates accountable, and who understand that wearing this jersey means carrying something bigger than themselves. But this is only the beginning. This senior class is 25 strong. Twenty-five young men who have grown together, battled together, and committed themselves to restoring pride in this program. Our goal is to honor every single one of them. This first group of five leaders is not about spotlighting a select few—it’s about starting a larger effort to tell the full story of a class that has given everything to this season. Over the coming weeks, we’ll continue highlighting more seniors, more voices, and more journeys. Because UNDERESTIMATED has always been about the collective. About brotherhood. About legacy. This video is a glimpse into that legacy. And we’re just getting started. @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

A TIME CAPSULE OF FRIDAY NIGHTS by Jason Kendall of kendallprojects Media & Design Part II: What Must Remain "There is a moment, late in the summer, when the noise fades and the truth reveals itself. It is not found in the scoreboard, nor in the rankings, nor even in the expectations placed upon a team from the outside. It is found in the quiet exhaustion after conditioning, in the stillness of a locker room after a hard-fought practice, and in the conversations that happen when no one else is watching. This is where UNDERESTIMATED lives. Not just as a series, but as a reflection of what high school football has always meant—and what it still has the potential to be." kendallprojects.com/post/a-time-ca… @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

@coachadamrice @SFBruinFootball @coach_bras Congratulations Coach!!

NEW CHAPTER 🏈🔥 828➡️803➡️843🏠 Ready to pour into these young men, the school and the community right away! Something special is Bruin! 😉 My family and I are extremely blessed and thankful for this opportunity! #EdgeMode #PressureIsAPrivilege #BreakTheMold #DontBlink

Thanks @justinbhall for having us on to talk about this Important Project! Here’s the Full Interview We had with Justin! "This past fall, right in the heart of football season and during one of the most demanding stretches of production for UNDERESTIMATED, we had the incredible opportunity to sit down with Justin Hall of 107.5 The Game and The 4th Quarter Friday Show. What started as an interview quickly turned into a powerful, in-depth conversation about the purpose, process, and passion behind this series. We didn’t just talk about scores or storylines—we opened the door to the “why” behind UNDERESTIMATED. From the vision of telling authentic, community-driven stories to the grind of capturing real moments in real time, Justin gave us the space to truly break down what it takes to build something like this from the ground up. It was a rare opportunity to speak candidly about the challenges, the sacrifices, and the unwavering belief that this story deserves to be told the right way. What makes this moment even more special is that we’re now able to share it with you. In this video, you’ll not only see highlights from that conversation, but you’ll also get an exclusive sneak peek at footage from the series so far—raw, emotional, and powerful glimpses into what UNDERESTIMATED is becoming. These are moments that represent months of work, trust built with players and coaches, and a commitment to capturing something bigger than football. This wasn’t just an interview. It was a checkpoint in the journey—a moment where we could reflect, refocus, and double down on the mission. youtu.be/hiFyYPGw1Fo @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

Our New Weekly Blog is a Special One! Part I: What the Game Was, and What It’s Becoming "There was a time when high school football did not need to explain itself. It did not need branding, promotion, or digital amplification to justify its importance. It simply existed as a cornerstone of community life, rooted in tradition and sustained by the people who showed up every Friday night not because they were told to, but because it was part of who they were. The game belonged to the players, the coaches, the families, and the neighborhoods that surrounded the field. It was not driven by attention, but by connection. It was not measured in views or shares, but in effort, sacrifice, and pride." kendallprojects.com/post/a-time-ca… @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

@DrCOACHStrong Wow!!

Let’s go!

@THEOLWHISPERX4 @kalif_kelson @DiamondHornetFB @lrhsdhornets Awesome!!! Congratulations Coach Still!!

My AD!! Thanks for all you do for @DiamondHornetFB and all the other students and student athletes here at Lower Richland High School. @lrhsdhornets

If you missed last week’s post we thanked @ColaMayor Daniel Rickenmann for having us on the Around Town podcast. Here’s a listen at what we talked about during this amazing conversation! Listen here: podcasts.apple.com/us/podcast/aro… We had a great conversation about how kendallprojects got started, my early work, our current big project UNDERESTIMATED: A Lower Richland Football Story, with Lower Richland High School, and the meaningful relationships that have shaped our filmmaking path. If you care about creativity, community, and using your voice to make a difference, this episode is worth a listen. #KendallProjects #AroundTownPodcast #ColumbiaSC #FilmmakingWithPurpose #CommunityImpact @CoachHowardII @RidgeViewF_Ball @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

New Weekly Blog Out Now!! kendallprojects.com/post/a-time-ca… Part I: What the Game Was, and What It’s Becoming "There was a time when high school football did not need to explain itself. It did not need branding, promotion, or digital amplification to justify its importance. It simply existed as a cornerstone of community life, rooted in tradition and sustained by the people who showed up every Friday night not because they were told to, but because it was part of who they were. The game belonged to the players, the coaches, the families, and the neighborhoods that surrounded the field. It was not driven by attention, but by connection." @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

Episode III: LEADERS From UNDERESTIMATED: A Lower Richland Football Story "Episode III opens with a harsh reality check. After the break, the Diamond Hornets return to team conditioning out of rhythm, bodies heavy and focus fractured. The early sessions expose fatigue, frustration, and the cost of time away. It’s a moment every team faces—but not every team survives. Rather than raise his voice, Coach Taylor responds with quiet urgency. In a fatherly, deliberate tone, he challenges the heart of the program: the 25 seniors who have grown together over the last five years. Leadership, he reminds them, isn’t about titles or speeches—it’s about accountability, consistency, and example. Slowly, the message begins to take hold. An extended, revealing interview with Defensive Coordinator Coach Curnell offers a rare look inside the evolution of the defense—its strengths, growing pains, and hunger to define its identity. On the other side of the ball, Offensive Coordinator Coach White provides an honest assessment of an offense still searching for rhythm and confidence." @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs #UnderestimatedSeries #FamilyOverEverything #LowerRichlandFootball #UnderestimatedSeries, #LowerRichlandFootball, #HighSchoolFootball, #FootballDocumentary, #SouthCarolinaFootball, #FridayNightLights, #GrindSeason, #Brotherhood, #FaithFamilyFootball, #RoadToGreatness

BEHIND the Story, of UNDERESTIMATED: "When I step onto a practice field or into a locker room with a camera, I am acutely aware of the responsibility that comes with the work. These aren’t just games. These aren’t just plays on tape. These are lives in motion. Every boy, every coach, every parent, every program has a story worth preserving. My job is to honor it with the same intensity I would want for my own story—because I understand what it means to be the underdog, to fight for recognition, to feel invisible even while giving everything you have.” @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

This past Fall just as we were gearing up to shot UNDERESTIMATED, our own Columbia City Mayor had us on his podcast ton talk about our history and what we are up to now! Listen here: feeds.captivate.fm/around-town/ht… Thank you to @ColaMayor Daniel Rickenmann for having us on the Around Town podcast. We had a great conversation about how kendallprojects got started, my early work, our current big project UNDERESTIMATED: A Lower Richland Football Story, with Lower Richland High School, and the meaningful relationships that have shaped our filmmaking path. If you care about creativity, community, and using your voice to make a difference, this episode is worth a listen. #KendallProjects #AroundTownPodcast #ColumbiaSC #FilmmakingWithPurpose #CommunityImpact @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

@wrestlingLR 💪🐝

Great Job ! Came with 8 wrestlers walked away with 5 STATE QUALIFIERS!! Great job young men ! Way to raise the standard! #TenaciousAnimals

Back at this week! Blog going behind the scenes featuring the story of... UNDERESTIMATED Series: Episode III: LEADERS "When Talent Isn’t Enough and Someone Has to Stand Up... Leadership is easy when things are going well. It’s harder when momentum stalls. It’s tested when fatigue sets in, doubt creeps close, and comfort becomes tempting. Episode III of UNDERESTIMATED, titled LEADERS, begins in that uncomfortable space—right after the break. The team is back together, but not yet back in sync. Bodies are present. Focus wavers. Conditioning exposes what time away always does: leadership gaps. And the camera doesn’t look away." kendallprojects.com/post/when-tale… @4QuarterFriday @Guardian_Caps @DiamondHornetFB @THEOLWHISPERX4 @SCFCA1 @DavidHe05739152 @natedorton @mrs_vfrierson @coachMontM @80Rhett @justinbhall @fastdawg101 @Coachtimboallen @CoachJamison @coachadamrice @LRHathletics @Bignickle51 @OphirHill_ @OGrading @LouatTheState @iguerin @MovinChain @BSNSPORTS_SC @HighSchoolBlitz @Bradley706 @_Nard3 @CIWilson_2 @Josh_Tuck27 @dariusjack15 @jordanh_2 @1luhhchama @AdrianDavis5851 @JamereLinnen @ZiyearYates @jamellmyers4 @DanielGee_52 @Eric_Kirk0 @HUDSONSETHH @FryeMightbehim @MauriceHorry @Jeremiah_adams2 @StylesP2027 @kelson_solomon @007kev_ @faithkendallsc @BigFishLBs

@1luhhchama @VUU_Football @dlryland @coach_dent5 @QB_2_OG @fastdawg101 @Bignickle51 Yessir!! 💪🔥

🏠!! Committed!! First I want to thank the man above✝️ overly blessed and thankful for this opportunity grateful to play at Virginia Union University!! Thank you to everyone who has been with me during this journey, pushed me everyday and supported me. Just the start!!!!

@THEOLWHISPERX4 @DiamondHornetFB @lrhsdhornets Boy that looks different!

@DiamondHornetFB 2026-2027 Football Schedule. @DiamondHornetFB @lrhsdhornets

@Coachtimboallen @LRHathletics @wrestlingLR Yessir!!💪

Blessed to be recognized among South Carolina’s Tomorrow’s 25 Coaches for 2025–26! Thankful for every athlete, coach, and supporter along the way. #TenaciousAnimal @LRHathletics @wrestlingLR

@VUU_Football Never UNDERESTIMATED!!

Panther Nation Let's Welcome Chama Sabb #PLAY411