
o!rul8
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Even the Finance world knows the brand they can trust! 📰 : Kyobo Life Insurance announced on the 17th that it collaborated with BigHit Music to unveil a giant building wrap on the exterior wall of its headquarters in Gwanghwamun, Seoul, cheering on citizens’ challenges and efforts. The wrapping measures 90 meters wide and 21 meters high, with a total area of 1,890 square meters. It features phrases such as “Until the story that began with me resonates throughout the whole world” and “Born in Korea, Play for the World.” Like BTS, who have written their own story on the global stage, the message expresses hope that all citizens will challenge themselves, work hard, and allow their potential to bloom. The design draws its form from the four trigrams of the Korean flag- Geon, Gon, Gam, and Ri. It reflects design elements from BTS’s new album in the typography and colors, and harmonizes with the spring edition of the Gwanghwamun Letter Board, which reinterprets traditional Korean folk paintings in a modern style, adding a touch of Korean beauty to the Gwanghwamun intersection. This is the third collaboration between the Kyobo Life Gwanghwamun Letter Board and BTS. Under its management philosophy of being “people-centered” and “customer-centered,” Kyobo Life has aimed to encourage customers to overcome adversity and complete their protection through insurance. Likewise, BTS has shared messages of hope, comfort, and solidarity through music, encouraging many people to stand up again. 🔗 biz.heraldcorp.com/article/106959…

Are you ready, ARMY? 🎧 Tune in to hear surprise messages from @bts_bighit ahead of the release of ARIRANG. apple.co/AM1



















