Outposts

you should never take time off. that’s if you want to eventually be bad at everything you do. felt like there were only two days this week, monday and friday. between traveling back to scotland to see family, and all the work we’re doing on specify, the whole thing flew by. but if there’s one thing you should know about me, it’s that i’m as serious about taking time off as i am about putting time in. you can’t operate at your peak if you never recover. full stop. it’s one of the core values. you have to disconnect to recharge. it puts what you’ve done into perspective and opens up a whole bunch of new possibilities. enjoy the weekend!

We’re calling it. Cost per Transaction (CPTx) is the CPA of web3. And the new growth standard for marketers and growth experts. For the longest time, teams in web3 have been reporting impressions, likes, profile visits, and even wallets connected. That works for surface-level tracking, but it makes it hard for anyone to know what’s actually working, or what to optimize for. We think there should be one baseline rule: If a user didn’t do something valuable onchain, it doesn’t count. Everything else is noise. It’s a clean, verifiable data point that shows three things: One: is the user real, or a farmer? Two: did they add value during the interaction? Three: did this transaction happen because of the campaign or not? Clicks can’t tell you that in web3. But if you track it right, onchain attribution can. That's why CPTx is more than a metric. It’s a payment model. Advertisers decide what a real conversion is worth to them. We handle everything else, from targeting to conversion. No guessing. No hoping. Just performance. Only charging when it works We take on the risk. CPTx is how we cut through the noise. It ties spend to outcomes. And it gives growth teams a standard that actually makes sense in web3. Let’s stop pretending impressions are impact. Let’s measure what matters.