Paper Chief

Can gamma Africa run a proper campaign for Ema Onigah’s “With You”? That sound is right for some proper seeding. Ema is carrying the campaign with the videos

@eskayhq Monochrome dey gba.

only you dey use distrokid and ai graphics. pick a struggle big bro.

@444monochrome @S1orDie You are dropping this big song with distrokid? Una never ready tbh

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@hypetribeng Signing to Mavin if you have the conventional Afrobeats sound is just career suicide. Cupid’s singles before he signed to Mavin were way better

🚨CUPIDSZN “AMUNI” — OUT FRIDAY Hows it Sounding ??

If someone risks a huge amount of money to put your craft out to a wider audience, it’s only fair to let them have a larger part of the cake. Remember they believed in you enough to risk money that could’ve yield returns in other ventures on you, focus on your share of the cake!

@rapjohnwick Una dey talk oh

I feel lots of mainstream naija artiste can’t access a Zay feature if they tried

@crayonthis He’s talking about the Mavin/UMG deal

@DustenTruce Bro e dey happen. Labels give deals for just a single.

lol believing that a record deal can be initiated, negotiated, and finalized with a plan for a new single ready to go, within 2 weeks of a snippet drop is interesting. 😂😂

@eskayhq Bro, we are in the streaming age. Any song that can stay at least 10 days in the top 5 on Spotify is a hit

@paper_chief so according to this, big bum bum is a hit?

mavo does not have up to 5 hit songs btw. una dey really whine for this app.

@eskayhq Not a mainstream hit and it’s top 5 on the most popular DSP in Naij

@paper_chief community/viral song at best. not a mainstream hit.

@eskayhq Bro I like your takes but you dey misyarn on this one. That’s a top 5 best selling song this Q1. Everybody for Sony/Orchard they happy for office. You are saying it’s not a hit lol

@paper_chief aura whattttt?????🤣🤣🤣🤣

@0161DrRoman Please be fr. They just signed him off the buzz he got from the Aimoye snippet. What’s the major thing the label has done for him asides maybe an advance? You just carry credit give them

@eskayhq @falafolosho One of the biggest songs of the year and we are still in Q1. Stop trolling

@falafolosho them say mofe na hit song. 😂😂😂😂

@makamusic1 You kill your career before e start. Who dey advise una?

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@bobbyceezar How I wish you can really show us a campaign you’ve ran. Make we still confirm your doings. You talk too much bro from someone that doesn’t do anything worthwhile in this industry

I've never really been a fan of this style of marketing...No soul..Just running up the numbers and running PR campaigns around it..Numbers that are very easy to dispute If you are going to run engineered momentum..Do it the right way..Just my thoughts 🤷

@bobbyceezar @Tochi_jr A Naija mainstream hit right now. You have to be doing at least 100K+ daily plays on Spotify

What is a hit song in 2026?🤔

@Tochi_jr Viral hit maybe. Mainstream hit nah. The song didn’t even debut on the Spotify daily 200 yet and even that doesn’t make it a hit. Need to chart as high as top 10 and stay at least a month on the Top 50

Is ikeja a hit song ? 🤔 Discuss.

@bobbyceezar To call that song a TikTok hit, you don’t know anything

At this point we shouldn't be surprised anymore..the format lives on Score one TikTok hit..go on a UK club tour for early cash out...No press, no extensive brand awareness...Most people don't even know his name or what he looks like But yeah..club tour in the UK

@bobbyceezar Save this advise for when you have an artist with a breakout hit