Scott Matchmaker Michaels

We’ve already launched the first commercial layer. 13M+ impressions. Real audience. Real momentum. Now we’re structuring the football side and selecting the first partners to scale it. This isn’t an idea anymore. It’s moving.

Football isn’t broken. It’s owned by the wrong people. open.substack.com/pub/scottmatch…

Most football ideas fail for one reason: Too much vision. Not enough proof. I’m at 80/20. Fixing that now with LA Aztecs. 3 investors committed in the last 48 hours. Let’s see who understands this early. open.substack.com/pub/scottmatch…

The system isn’t broken. It’s outdated. Fans can vote in football. Just not on anything that matters. So here’s the real question: Why are people only allowed to vote where it doesn’t matter? 👇 open.substack.com/pub/scottmatch…

I was asked to run a football club. I said no. Not because I couldn’t. Because most clubs are built to run… not built to mean anything. Football doesn’t have a talent problem. It has a meaning problem. open.substack.com/pub/scottmatch…

@scottmatchmaker/note/p-191637851?r=65a03&utm_medium=ios&utm_source=notes-share-action" target="_blank" rel="nofollow noopener">substack.com/@scottmatchmak…

You can’t say “for the fans” and then build a system that quietly prioritises VIP boxes.

Most clubs design for sponsors, not supporters.

Two podiums. Two flags. One handshake for the cameras. Politics has always understood something football forgot. The crowd matters. The theatre matters. The story matters. distrokid.com/hyperfollow/sc…

NEW VIDEO; youtu.be/Fi1ra36UlZM?si… Do you remember when George Best, Pele, Franz Beckenbauer, Johan Cruyff and a galaxy of stars made soccer in America Box Office in the 70s and early 80s? Founder of the National Soccer League Scott 'Matchmaker' Michaels is on a mission to bring back the iconic teams that put association football on the map in the USA. Former England, Millwall and Manchester United star Gordon Hill enjoyed 2 spells with Chicago Sting playing against some of the biggest names who've ever kicked a football. Don’t be surprised to see public support from many more players, fans and influencers. Because this is a movement that appeals to football purists. And is great news for grassroots soccer kids looking for a pathway to the professional game. #laaztecs #chicagosting Find out all about this exciting campaign to bring back these iconic teams by watching the full length video youtu.be/Fi1ra36UlZM?si… Special thanks to @gordonhill54 @scottmatchmaker @nslamerica @visionsportTV and filmmaker @johngubba Please share @CalumBest @LongAcreNYC @RedDevilsofSD @StreetSoccerLA @StreetSoccerUSA @StreetSoccerSEA

Concrete saved us: open.substack.com/pub/scottmatch…

Killed in America distrokid.com/hyperfollow/sc…