Andrew Presser
563 posts

Andrew Presser
@seriesandy
Making ads for @WesternUnion, @ElevenLabs, @Binance and 30 others. Co-founder @NewFormAI




HOUSE REAL BIG CARS REAL BIG



lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you grow or you're just renting your growth

I think NYC founders missed the memo on everyone ditching alcohol

the aura loss is crazy i take back everything good i said about anthropic

OpenAI and Anthropic are expanding into consulting roles as large enterprise customers struggle to deploy reliable AI agents out of the box. OpenAI is reportedly hiring hundreds of engineers to help clients integrate models like ChatGPT into real systems, tailoring them with business data and workflows. Its new platform, Frontier, highlights the complexity: agents must interface with internal tools, grasp context, and optimize behavior before users see results. Anthropic is also working closely with enterprise customers, while retailers like Fnac report needing help from AI21 Labs after OpenAI and Google agents failed on basic tasks like serial number handling.















