Ted Deppner

Going to #Shoptalk? Reach out and let's get nerdy about ecommerce advertising. 🤓 You've got problems? We've got solutions. You've got ideas? We've got ears... and an ample budget for coffee and beer. Let's talk!

Don't confuse ROAS with ROI. Profit is what you want, and here's how to get it... psyberware.com/blog/what-is-t…

"Enrich Your Product Data for Better Ad Performance" is an excerpt from "Paid Ads: Strategies During an Economic Downturn". Speaker: @DavidDeppner | Full presentation: youtube.com/watch?v=egzWcT…

@ZacksJerryRig To a random YouTuber: Have the courage to identify illegal orders or be quiet.

Combining smaller or compatible ad campaigns in strategic ways can improve the performance and grow your overall profitability in the long run. psyberware.com/blog/how-to-st…

Target ROAS bidding can be one of the most profitable ways to optimize campaigns... but only if you do the math right. psyberware.com/blog/why-retur…

Last chance to save 50% on a Google Ads account audit. Set yourself up for success in 2026!

Improve results and bypass ad blockers. Ask us about server-to-server conversion tracking! psyberware.com/blog/how-cooki…

@MarkShust And for those moonshot, wild thinking required solutions. If you can't even describe the problem (let alone succinctly) I doubt AI's going to reason a sound solution. (I'll be happy to be wrong about this one.)

Please make your argument as to why you think “software engineering” will still be a profession at the end of next year 👇 I’m having a hard time making one atm.

@MarkShust At the low end, sure. But I think there'll continue to be a need for someone to make the decision that something is quality or good enough for a purpose, and for those more detailed complex troubleshooting needs. I don't think quality senior folks need worry.

@MarkShust Multiple hardwired Unifi APs. Mesh is always a trade off.

This is crap 😑 Switching ISP’s and going with an updated whole-house mesh WiFi with 5 extra pods.

Anyone have a WiFi extender/repeater they’d recommend? I’d like to extend the coverage a bit outdoors and improve the general connection while retaining speed.

When a small mind is confronted by ideas that trouble it, violence is the shortcut often taken. It silences the ideas that frighten it without needing to exercise logic, reason, or right. Violence must NEVER be normalized as opposition to free speech.

Zombie SKU campaigns are all the rage, but we know they don't work the way people think they do. So then what happens to those products if we chose to do nothing? Will they come back to life on their own? psyberware.com/blog/what-if-w…

You can set a ROAS target that will keep your ads profitable. Here's how to find that sweet spot. psyberware.com/blog/what-is-t…

Many advertisers structure their campaigns in a way that never get enough data to optimize well. We often suggest a different approach to drive results and increase profitability. psyberware.com/blog/how-to-st…

The same leftists who call Trump a “dictator” want to restrict or repeal the 2nd Amendment which is designed to prevent a dictatorship.

A tax on unrealized capital gains is a tax on profits that may never materialize. Kamala Harris & Ruben Gallego are asking investors to assume the tax burden of large profits without any actual benefits. This would cripple innovation & economic growth. It's not just a stupid idea. It's likely unconstitutional. But when has the Constitution ever stopped these Marxists from trying to seize & redistribute wealth?

People often confuse ad strength and quality score. Quality score is a metric that actually impacts performance, because it is factored into the auction bidding algorithms. But what about Google's ad strength? psyberware.com/blog/does-ad-s…

I am seeing zero Republicans wishing for COVID to take Biden out. The internet is flooded with Democrats mourning that the bullet didn't take Trump out.