Tendo Communications

2024 was a great year of partnership, innovation, and excellence here at Tendo. Check out our client success video for a few highlights from our work this year. And if you’re looking for a partner to solve your content and UX challenges in 2025—we’ve got you. 🤝 #B2Bmarketing

AI rarely falls short because it’s underutilized. It falls short because the systems around it aren’t ready to support it. What that means for marketing—and custom GPTs specifically: tendocom.com/thought-leader…

We’re excited to welcome Glen Kunene as our new Editorial Director! He’ll play a key role in shaping our clients' editorial voice and content strategy. Welcome to Tendo, Glen!

A well-designed resource center can make all the difference in helping users find the content they need. Our latest blog shares 3 best practices to improve UX, navigation, and taxonomy for a more effective, user-friendly experience. Read more: bit.ly/4n8K2Co

Only 35% of B2B marketers say they’re measuring content performance effectively, according to CMI's 2024 Content Marketing Report. Attribution isn’t broken—it’s evolving. Complex buyer journeys, dark social, and brand-building efforts all challenge old models.

Content attribution has never been easy—but in 2025, it feels like a moving target. Our latest blog breaks down four major factors and shares practical advice for navigating them. Read more here: bit.ly/4kU5iKs

According to Gartner, measuring content ROI is still one of the biggest challenges in B2B marketing. But when content is structured and aligned to real business goals, measurement gets a whole lot easier. Learn more: gtnr.it/3SOV4Pa #MarketingROI #ContentStrategy

We’re so excited to see a few of our Cisco partners and clients named to CRN’s 2025 Women of the Channel list! We’re lucky to work alongside them and can’t wait to see what they lead next. More information: bit.ly/3GSSRzR

Scaling strategic content is no small feat—especially when you’re Cisco, targeting SMBs and a vast partner network. We built an on-demand content engine to power their GTM strategy, and we'd say the results speak for themselves. Full case study: bit.ly/3GUtkGm

The best content doesn’t just attract—it solves. A recent Forbes article explores how strategic content can address SEO gaps, product confusion, and more. We’ve been thinking about this too—blog post coming soon! Read the full article here: bit.ly/3GKTDyO

What’s holding B2B brands back from getting more creative?

What's the difference between top-performing and underperforming B2B marketers? A commitment to creativity. 92% of top performers prioritize it—do you?

B2B doesn’t have to mean boring. New research shows creative B2B content drives real growth: 🔹 +85% in share of search 🔹 +40% pricing power 🔹 +0.6% long-term sales per 1% awareness lift Being bold isn’t a risk—it’s a strategy.

In 2025, connection > conversion tactics. Tips from HubSpot’s Global Social Media Trends report: 🤝 Build community 📣 Share authentic content 🤖 Use AI strategically (not impersonally) Community, authenticity, and smart automation drive results. Transactions follow naturally.

As AI adoption grows, responsible AI is a must. Here are 4 key pillars to follow: Fairness: analyze data for bias. Privacy: protect sensitive info. Safety and security: stay ahead of threats. Transparency: ensure explainability. Learn more: bit.ly/4lmjAnS

What’s your biggest concern with AI-generated content?

AI is making content creation easier, but at what cost? The Atlantic has reported that Meta used pirated books to train its AI, causing serious ethical and legal concerns. Responsible AI isn’t just ethical—it’s essential for business. Transparency is key to long-term success.

AI & copyright law are clashing—lawsuits against OpenAI, Google & more could change how digital content is created and owned. Wired breaks it down: bit.ly/41YzFZC. We break down what this means for marketers in our latest blog: bit.ly/42iAdbH

As AI content grows, so do concerns about credit & trust. Most Americans agree: AI should acknowledge its sources. How is your team ensuring responsible AI use? 📖 Read more in our latest blog post: bit.ly/41UtXYG

What AI regulations does your company have?

📊 AI search engines give incorrect answers 60% of the time, according to a recent study from the Columbia Journalism Review. With misinformation, credibility, and ethics on the line, one thing is clear: AI needs human oversight.