Aditya

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@Roshan7065 Thanks. Pls RT and share ahead!

@thefaadguy Great information 👍 Thank you 😊

Meet the woman who took "Bisleri" from a 1000 CR brand to a 23000 CR brand. ( A thread 🧵)

9. Today, Bisleri is a 6000 CR brand, doing just 2700 CR from water and the rest from Jayanti's innovations. It reaches over 5 million retail shops. ➡️Jayanti Chauhan said no to TATA when they wanted to buy Bisleri at 7000 CR. Today, it is valued at 23000 CR.

7. But without distribution, Bisleri could not be changed. Jayanti mapped high-consumption corridors such as the Mumbai–Pune and Bengaluru–Chennai belts, and gave each distributor an extra Rs 1 in margin for every cost she saved. And magic happened. 🪄

8. Bisleri became a Pan-India brand, growing from 3000 CR revenue and 2000 distributors in 2015 to over 4500 distributors and 4500 CR in revenue by 2018. Even the pandemic could not stop them as Jayanti focused on the 20-litre water jar with safe hygiene. ⛑️

9. Beyond business, Santosh anchored DOMS to partner with 500+ schools and colleges across India through customised stationery kits and bulk supplies, employs over 11,000 people (including 40+ differently abled team members) across its Umbergaon and J&K hubs.

8. Today, DOMS crosses over ₹1,200 crore in revenue, holds ~30% market share in pencils and geometry boxes, and is building a new 44-acre plant to power the next decade of pens, markers, and art supplies.🎨

Who is Santosh Raveshia and how did he build a 1000 Cr pencil brand in India? 😳 (A thread)