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The definitive end of this crisis is far from being near. So what content tactics will you put in place to maintain a strong link between you and your audience?gotoast.ca/en/the-reactio…

One thing is certain, even in this time of crisis, your brand has an opportunity to inform, educate or entertain audiences. Feel free to get in touch if you would like Toast to help you in this regard. gotoast.ca/en/content-in-…

With COVID-19, brands have an opportunity to bring value to their audiences, beyond its promotional messages.gotoast.ca/en/what-to-do-…

The Coronavirus pandemic ushers in a new reality—working from home. Does your current production capacity or your external partner support remote work while maintaining its production rate during COVID-19?gotoast.ca/en/coronavirus…

Canadians spend 3h20m consuming video and television content. How can your brand become what your audience is interested in rather than interrupting them when they want to watch content? gotoast.ca/en/canadians-s…

In building a unique content experience, Netflix succeeded in gaining audience loyalty. Have you ever considered content production as a consumer experience?gotoast.ca/en/creating-ne…

The Alpha Generation is coming! They've already started influencing a family's purchasing power. With that in mind, have you considered their impact in your current or future content strategies? gotoast.ca/en/after-boome…

Are you more fun, serious, formal, casual, enthusiastic, matter-of-fact, respectful or irreverent? That being said, would you be able to articulate the tone and manner of your brand? gotoast.ca/en/the-4-dimen…

In order to create a strong bond with your personas it is important to consider emotions and empathy in your content strategies. How well do you know your audiences?gotoast.ca/en/personas-es…

Long-form educational content, such as DIY videos, could bring tremendous value to your audience. In your current content strategies, is there an angle you could take to teach skills and techniques to a curious audience with a thirst for knowledge? gotoast.ca/en/educational…

The best time to reach your audience can differ and is dependent on the personas within your mailing list, the intended call to action and the purpose of your email. Like most things in business, testing is the best way to figure out the optimal strategy.gotoast.ca/en/what-is-the…

With the use of stories, the New York Times reminds us how relevant reporting and content can be with an accessible format that allows pretty much anyone to dive into it, but still remain in control of their experience. gotoast.ca/en/another-gre…

Truly understanding your audience is being able to empathize with them at all levels. With that in mind, you’ll succeed at making your content strategy connect more strongly with your audience.gotoast.ca/en/personas-es…

Joe Pullizi outlines a list of laws to follow to ensure the success of content marketing programs. Not only is this great look into the fundamentals of content marketing but also a look toward the direction we need to be headed as strategists. gotoast.ca/en/the-future-…

Publishing downloadable versions of your content is a great way to build your audience by gathering data and email addresses. If the content is perceived to be of value for your audience, you can even manage to generate revenue from this practice. gotoast.ca/en/when-and-ho…

Producing content for the sake of producing content is not a viable strategy for your clients or for your own business model. Rather than “wait to content,” why not find out what your audiences actually want from your content? gotoast.ca/en/are-you-lis…

Younger generations of viewers are blurring the lines between what it is to be celebrity and a digital star. Have you considered the influx of celebrity-YouTubers for your upcoming YouTube strategies? gotoast.ca/en/youtuber-ne…

To make sure your content program is properly set up and monitored, you’ll need to always be on the look out for the inevitable pitfalls. gotoast.ca/en/when-conten…

In the age of algorithms, email remains one of the best channels that has yet to be seriously impacted. Do you know at what level of maturity your newsletter strategy stands? Are you able to improve it? gotoast.ca/en/newsletter-…

Marketing par courriel : les 7 niveaux de maturité bit.ly/2OSIjU7