Utibe Etim

@Mikeliberation You cook up this story. Is it a condemned car?

A yahoo boy in my street sold the car he bought for ₦10 million for ₦900,000 after six months. This guy had been living a lavish lifestyle for more than a year. Not long after, he bought an expensive car and used it to carry different ladies around, moving from one hotel to another. Last week, I saw him sitting in a shop selling female clothes. It turned out that one of his yahoo friends had scammed him of ₦20 million and ran away with the money. He said he is not doing it again. He sold the car he bought for ₦10 million for ₦900,000 and used the money to open a shop. I passed his shop yesterday; he saw me and said, “Bros, come and buy clothes for your girlfriend. I dey here now o.” I was shocked; he normally doesn’t greet me before.

A striking 81% of Nigerian small business owners expect their revenues to grow this year, yet 69% state they cannot achieve this without securing fresh funding or credit.⁣ ⁣ This data from the Mastercard SME Confidence Index highlights a massive reality in our business ecosystem: the Nigerian entrepreneurial spirit is highly optimistic, but it faces a structural capital wall.⁣ ⁣ When we break down why that 69% struggle to bridge the gap and access funding, it rarely comes down to a lack of banks or grants. It almost always comes down to documentation readiness.⁣ ⁣ Lenders, venture capitalists, and grant bodies do not invest in our optimism; they invest in structured data.⁣ ⁣ When a funding opportunity opens up, the window is usually brief.⁣ ⁣ If a business cannot produce an updated business plan, clear financial projections, or cash flow statements within 48 hours, they are automatically disqualified.⁣ ⁣ The lesson for growing businesses is simple: operational growth and funding readiness must happen simultaneously.⁣ ⁣ True business planning isn't something you do after you get cash; it is the exact tool you use to prove that you know what to do with it.

There is a question I wanted to ask you after watching the 22-minute video on Meta ad scaling. You mentioned that we should use ABO for the testing campaign. So my question is, when running ABO, do you use one creative per ad set or multiple creatives per ad set? I want a situation where Meta assigns enough budget for each ad to test properly before I decide after some days. Thanks

This>> I shared it with someone during a consultation session. Often time we tend to over complicate things. It’s normal human instinct. The truth is that— sometimes, what you think will work, won’t work. Don’t force it. Market data >>> your instincts.

Is starting a physical shop in an upscale area still worth the cost compared to running an entirely remote or online business?

The winners aren't the best ideas. They're the applications that gave the committee no easy reason to say no. Raising soon? Reply or DM GRANT.

5. No proof of traction. Even small proof beats big promises. Show what you've done with little.

Grant committees don't read your application. They scan it for one thing: a reason to say no. Here are the 5 that kill most applications before anyone reaches the idea.

@patrickumeobika @thefetom @nestuge Please, how good is Serlzo?

@thefetom @nestuge Try Serlzo

Can @nestuge have a feature where you can send emails, to your abandoned cart per product, and you select, the time frame as well, I notice in the communication section, you can only send to people who already purchased your item .

@matt_gray_ IG

Instagram becomes a growth machine when you stop posting randomly and start using a system. Here’s what actually moves the needle: • One idea becomes 20-plus posts • Your visuals become instantly recognizable • Comments turn into email subscribers automatically I built a free Instagram Flywheel that breaks down the 3 systems I used to scale to 950,000 followers and $2.3M in revenue. Comment “IG” and I’ll DM it to you (follow me first or I can’t DM you)

@brillaas STATIC

Static ads are SUPER UNDERRATED for scaling high-ticket offers. But here we go… I just built a vault of 60+ winning static ads that we've run so you can literally steal what works. Everyone obsesses over video creatives… but the best advertisers know statics quietly drive half of their best ROAS and you can churn them out pretty fast What's inside: 1) 90+ static ad scripts you can use to generate new ad concepts fast 2) A Google Drive folder of custom static ad designs you can study, download, and adapt 3) A 12-minute video breakdown showing how to design static ads that are unique, avoid creative fatigue, and convert cold traffic into booked calls Most agencies would legit charge $5,000+ for this level of creative strategy Want me to send everything to you? Comment “STATIC” And I’ll DM it to you personally (MUST BE FOLLOWING)

@Benson_Tik In your marketing, do you use email or WhatsApp, and what is the marketing software you are using?

Most business owners think generating leads is complicated. It is not expensive to start, it is not hard to set up, and it is not a skill that takes years to learn. TikTok ads can get you quality leads consistently if you know what you are doing. The leads are there, you just have to go get them.

@Ibb_Sadiq Before, I don't use to waste time. Either the campaign brings results or you go.

Most people kill their winning ads before they ever know they were winning.

The investor is not reading your pitch deck or business plan to be impressed. They are reading for one reason: to say no, so they can move to the next file. An unsourced number or a number lifted from Google without verification is reason enough.

@ntheg74138xx Go and buy a cat, feed the cat well, and the problem you see today you will see no more.

The moment a poultry farmer cried for help after rats turned his pen into a supermarket What method would you recommend to chase them away?

I watched the 22-minute video on scaling, and it was mind-blowing. Very sure this one will be insightful too.

@Ibb_Sadiq PROFIT

There are 7 possible reasons your ads aren’t converting. None of them are your targeting. I wrote a 42-page diagnostic guide breaking down all the 7 common reasons most ads fail. You’ll read this and immediately recognize where YOUR money has been leaking. Like, repost, reply “PROFIT” — I’ll DM you the link. You must be following.