
In 1995 Steve Jobs gave a long interview at the lowest point of his career, unemployed by Apple and running a company almost nobody wanted. Most of the tape was never broadcast and was considered lost for 17 years. It turned up in a garage.
By then he was dead, and the film went to cinemas as it was recorded: no edits, no PR, no company to protect.
And what makes it worth watching is how blunt he is.
He explains why Apple was collapsing, and his answer is not about products. He says a company stops innovating the moment sales people outrank the people who build the thing, and he names the companies where he watched it happen.
He describes what Xerox had invented and lost, a lab holding the future of computing while the executives above them could not see what they were holding.
The part that stays with you is what he admits about himself. He says plainly that at 30 he did not know how to run a company worth 2 billion dollars, and that nobody around him did either.
He also talks about talent, and his claim is extreme: the difference between an average person and a great one in this work is not 20 percent, it is a multiple. Everything he built came from that belief.
Then, in 1995, he describes what the internet will do to shopping, communication and work. Watch the last ten minutes with the date in mind.
The most useful footage of any famous person is almost always from the years nobody was filming them.
66 minutes. It is in the video.
ooaes@21xooaes
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