33Across

Movers represent a $170 billion opportunity, but a data delay could leave your brand behind when the most critical brand decisions are being made. Here's how to reach movers to ensure your brand arrives before the moving truck. bit.ly/4dBzE3l

To drive innovation, you need empathy, patience, and vision; these are key qualities the mothers in ad tech embody every day. Ad tech is complex, and we celebrate the incredible women who make our workplace stronger. Happy Mother’s Day and thanks for all you do! 💖

In his latest piece for @B2BNewsNetwork, our President, Paul Bell, makes the case for why financial marketers need to stop treating income as a proxy for purchasing power and start using the signals that actually predict who can buy. bit.ly/4dRKxyC

Connecting with high-net-worth (HNW), especially when you need scale. We wrote about how supply-side curation changes the game. Learn how to reach qualified audiences with less ad waste. bit.ly/4eplTWa

Big news! 33Across welcomes Isaac Schechtman as our new Chief Product Officer. Isaac brings over 18 years of ad tech experience and will oversee our product strategy and execution as we continue to expand our data-driven solutions. bit.ly/4bIk2cl

Securing premium sports inventory for the 2026 World Cup is challenging. Here's the thing: brands don't need to be on the sidelines. We cover how curated marketplaces enables access to high-value sports placements and maintains control over brand safety. bit.ly/46RJqe4

We're celebrating International Women's Day, recognising the women across our teams and industry. This year's theme, Give to Gain, resonates deeply with us. Progress happens when we invest in each other by championing the people around us. #GiveToGain #IWD2026 #WomenInTech

We’re thrilled to announce that @Valpak’s trusted mover audiences are exclusively available on the supply-side through 33Across. This partnership enables brands to activate critical lifestage data on curated media across CTV, display, and mobile. bit.ly/4r9H2Xl

We’re entering a new era where travelers spend more on trips but are harder to target across devices. Dive deeper into the latest travel trends and how brands can secure premium inventory for their travel campaigns. bit.ly/46cJ8hD

When over 60% of customers prefer to purchase financial products online, FinServe needs a new playbook. To break through and reach audiences across screens, read on to learn why supply-side curation is an essential tool for competing.

In a recent Demand Gen Report article, 33Across President Paul Bell shares strategies for navigating the rise of agentic AI and how publishers can evolve past page views through API licensing, structured content, and topic expertise. bit.ly/4qBchuY

Happy New Year! Wishing you a wonderful start to 2026. 🥂

Season’s Greetings! Wishing you a joyful holiday season from all of us at 33Across.

Software Engineer, Saumya Dixit, cuts through the noise and breaks down the true role of AI in a recent blog post. Learn how to avoid common pitfalls like data bias and over-optimizing for short-term outcomes. bit.ly/4rY2DDL

Yuri Burka, EVP of Global Partnerships, shared his 2026 predictions with @exchangewire on AI's impact on user behavior and its effect on the programmatic ecosystem.bit.ly/4iYttax

Live sports are one of the most powerful ways for advertisers to engage with audiences in real-time. Our latest blog post dives into how sell-side audience targeting is transforming live sports campaigns, delivering scale, passion, & real-time attention. bit.ly/4iG5vAM

In a recent webinar, Equifax and 33Across discussed the shifting wealth landscape and how to apply high-value audience targeting to campaigns. We covered the key takeaways in a recent blog post. bit.ly/48ayrxo

🧡 Happy Thanksgiving from all of us at 33Across! We’re grateful for all of you helping to shape the future of digital advertising.

Happy Halloween from 33Across! 👻 As ghosts and goblins roam the programmatic landscape, Glossary's curation technology makes it easy to reach audiences across digital channels with a single, efficient supply path. Get started! bit.ly/3Wu4XE1

Last chance to register for our upcoming Unlocking Wealth: Trends, Audiences and Curated Media Activation! You won't want to miss insights into household wealth and how to activate audiences across curated media. Register today! bit.ly/4nhlNkw