Agency Reporter

What will it take to unlock scale in CTV? Gavin Buxton, MD Asia at @magnite, on how generative AI is lowering barriers, accelerating creative, and reshaping the sell-side. agencyreporter.com/in-conversatio…

AdEx hits ₹2 lakh crore and the real shift begins Digital leads. Commerce converts. Brands rethink everything. #IndiaAdEx2026 #DigitalAds #CommerceMedia #MarketingShift #AdIndustry agencyreporter.com/adex-2026-digi…

Affinity Global Inc., an AdTech company enabling advertisers and publishers with cross-funnel consumer engagement solutions, recently brought together brands, agencies and industry partners in Mumbai through its platform, Affinity Connect. Neha Saxena agencyreporter.com/affinity-globa…

Bark Out Loud by Vivaldis has unveiled its latest campaign for the ‘Thrive’ range of pet food, #ThriveSharedJourney, in collaboration with actress Huma Qureshi. agencyreporter.com/bark-out-loud-…

Programmatic DOOH is reshaping outdoor advertising in India, helping brands use digital screens for targeted messaging and measurable campaign delivery. DGTOOHL Anuj Bhandari | Shivalika Anand agencyreporter.com/dgtoohl-report…

Hybrid work is redefining employee loyalty and workplace culture. Companies that prioritise flexibility and well-being are winning the talent game. Read more on Agency Reporter. agencyreporter.com/the-hybrid-wor… #HybridWorkplace #FutureOfWork #EmployeeRetention #WorkplaceCulture

PepsiCo, one of the most iconic brands from the house of PepsiCo India, has welcomed the country’s Gen Z icons Ahaan Panday and Aneet Padda to the Pepsi family. Mohak Bhatia agencyreporter.com/pepsi-welcomes…

MiQ, a global programmatic leader, held a special event in Mumbai marking the India launch of MiQ Sigma. Gurman H. | Varun Mohan agencyreporter.com/miq-launches-a…

Advertising Club Madras, which revealed ashish khazanchi , Anisha Iyer and Sabyasachi Mitter as jury chairs for its Creative, Media and Digital MADDYS categories respectively. agencyreporter.com/agnello-dias-p…

The next big national conversation may not begin in a metro newsroom. It may start in a smaller city, in a local language. Read the article below. agencyreporter.com/regional-and-v… #VernacularMedia #RegionalMediaGrowth #DigitalIndiaVoices #IndianMediaTrends #AudienceDiversity

Data built the internet economy. Trust will define its future. Read the Editor’s Take below.👇 agencyreporter.com/privacy-first-… #PrivacyFirstMarketing #FirstPartyData #DigitalPrivacy #MarketingInsights #CustomerTrust

Engagement is everywhere on social media. But is trust still there? Read the article below. 👇 agencyreporter.com/social-media-c… #SocialMediaCredibility #AuthenticMarketing #DigitalTrust #MarketingInsights #BrandCredibility

Tawana Murphy Burnett, Meta Head of Top Accounts & Agencies, APAC has been appointed Jury Chair at Abby Awards 2026 Powered by The One Club | The One Show . agencyreporter.com/tawana-burnett…

The work you do is not always the work that gets seen. Why the invisible work conversation is reshaping how workplaces support women. Link in comments. #InvisibleWork #WomenAtWork #FutureOfWork #WorkplaceEquality

Women influence most purchase decisions, yet brands still treat them as a seasonal audience. The She-conomy deserves a year-round strategy. #SheEconomy #WomenInMarketing #ConsumerInsights #MarketingStrategy agencyreporter.com/the-rise-of-th…

Personalization works better when customers choose to share their preferences. Zero party data is reshaping how brands build trust and understand audiences. Link in the comments. #ZeroPartyData #MarketingTrends #DigitalMarketing #CustomerExperience #Personalization

Sustainability today is not about promises. It is about proof. #ActionOrientedSustainability #ResponsibleBrands #FutureOfMarketing Read below 👇agencyreporter.com/action-oriente…

Followers increase reach. Communities create loyalty. Why brands are investing in community management and moving beyond vanity metrics. Read the atrticle on Agency Reporter. #CommunityManagement #BrandCommunities #FutureOfMarketing agencyreporter.com/the-rise-of-co…