Anjali Sud

Excited to see @Tubi featured in @WSJ following great conversations with @bellelin_, with perspectives from both me and @anjsud, on how we’re using AI to win over Gen Z audiences by improving all three sides of our marketplace (Viewers, Content Creators, Advertisers). A few key ideas behind our approach: 1. Hyper-personalization at scale: combining deep learning + LLMs, including Tubi Foundation Model (built on open source pretrained model and fine tuned on our proprietary data) to understand not just what you watch, but why 2. AI is expanding discovery: as people turn to conversational interfaces and AI agents, we’re meeting viewers at the moment of intent (including with our recent native ChatGPT app launch) 3. One AI foundation, multiple unlocks: the same content understanding that powers discovery also drives more relevant, scene-aware advertising such as our our Tubi Moments ads product 4. Creator economics are changing: AI is a tool for creators, lowering the barrier to storytelling and expanding who gets to create 5. Built for experimentation and velocity: Tubi is fueled by experimentation (almost 2000 per year), and AI is rapidly accelerating that pace across the entire company In this era, the most important attribute is learning fast, constantly reimagining how things can be built using the new tools, and staying scrappy (we’re even willing to rack NVIDIA GPUs in the office if it can help unlock more experiments for our eng team!). Big shoutout to @santacruzseana for helping bring this story to life. Link: wsj.com/cio-journal/wh…

Prompt ➡️ Play This week @Tubi became the first streamer to natively integrate with ChatGPT for content recommendations. Just add Tubi from ChatGPT’s app store and tag us in any prompt about what you’re in the mood for. We suggest titles from the world’s largest library of movies and TV episodes, with a direct link to play. Here are my reccos from last night…I went with Watching the Detectives, had no idea Lucy Liu and Cillian Murphy did a movie together! We’re excited to experiment with new ways to meet our fans where they are. AI app stores and recommendations are quite new, and there’s a lot to learn. But it’s a good bet that most of us will use AI agents to navigate the internet in the future. Tubi has always invested ahead of the curve when it comes to content discovery and personalization, and we’re leaning in to help shape this emerging interface in service of viewers 🚀

Tubi Adding 250 Episodes of 'Sesame Street' to Free Streaming Service variety.com/2026/tv/news/t…

Tubi has announced a partnership with TikTok to help short-form creators. "Entertainment, we no longer define that as just Hollywood, or television, or movies," Tubi CEO @anjsud told Yahoo Finance. "It's anything we choose to spend our time on."

Today @Tubi was named the #15 most innovative company in the world, and the #1 most innovative in video. We have long operated as the underdog in streaming, and it feels like we are now entering disruptor territory. My pov on how: 1. Business Model Differentiation. Our bet is that the future of entertainment is free and on-demand. This flies in the face of conventional monetization mechanisms today: rising subscription prices for consumers, paid tiers with ads, monoculture programming. Tubi remains 100% free for consumers and relies solely on ads to fund our investments. We are less diversified, but we benefit from the power of focus and clarity. 2. Fan First. Our bets are rooted in what we see and hear from fans, including Gen Z and Alpha. We let our audience guide which stories we greenlight and platform. And increasingly, we hire builders and makers out of college who are digitally, socially and AI native, who represent the next generation we seek to serve. 3. Courageous Experimentation. We believe a culture of fearless execution enables outsized outcomes. We are a smaller team, which we use to our advantage by moving fast and staying nimble. From streaming the Super Bowl to bringing creators to Hollywood to introducing new discovery experiences, we run thousands of experiments a year. Congrats to our team for their continued work on behalf of audiences and storytellers! fastcompany.com/most-innovativ…

Tubi Inks Creator Development Deal With TikTok hollywoodreporter.com/business/digit…

Tubi and TikTok are partnering to produce long form series theverge.com/entertainment/…

addressing the rumors: STILL FREE BABY

@JoshuaKushner Congrats Josh, Nabil, Miles, Kareem, Vince and the whole team! You played the long game and are truly thriving 💪🏽

We are pleased to announce the close of Thrive X. Exceeding $10 billion, Thrive X comprises $1 billion designated for early-stage investments and $9 billion designated for growth-stage investments. We do not view this as a milestone, but as a commitment to the long work ahead. We view Thrive as a company. Our product is partnership - the willingness to commit deeply to a small number of founders, and to stand with them through momentum and adversity. This is the discipline we bring to our work, and the responsibility we accept when founders partner with Thrive. We do not hedge. Concentration demands loyalty to the founders and missions we back. In this moment, exposure alone is not a strategy. Judgment without commitment is not enough. Advantage will accrue to those who choose deliberately, commit deeply, and endure through difficult moments. Thrive was founded to be an enabling technology for the world we want to see. We are deeply aware that we are not the main character. The founders that we are fortunate enough to partner with are the artists. Our role is to help create the conditions where great work can come to life. We take a long view grounded in the belief that category-defining companies tend to create structural compounding advantages over long arcs. This fund reflects the continuity of our approach and the ways our work has deepened alongside the founders we support. We are grateful for the trust our Limited Partners place in us, and for the opportunity to work alongside those who are building with purpose, integrity, and courage. thrivecap.com/thrive-x

my cartoon era starts march 1 🙂‍↕️ Abbott & Costello Cartoons Addams Family (1974) Adventures of Batman, The Animaniacs Aquaman Astro and the Space Mutts Atom Ant Baby Looney Tunes Batman: The Brave and the Bold Be Cool Scooby-Doo! Beetlejuice Ben 10 (2005) Beware the Batman Captain Caveman Captain Caveman & The Teen Angels Captain Planet Codename: Kids Next Door Courage The Cowardly Dog Cow & Chicken Dastardly and Muttley in their Flying Machines Dexter's Laboratory Dorothy & the Wizard of Oz Dragon's Lair Duck Dodgers Dukes of Hazzard: The Animated Series Dumb & Dumber (Animated Series) Dynomutt, Dog Wonder Ed, Edd 'n Eddy Evil Con Carne Flintstone Family Adventures Flintstone Kids Foster's Home For Imaginary Friends Freakazoid! Great Grape Ape Help, It's the Hair Bear Bunch Hong Kong Phooey Jonny Quest Justice League Justice League Action Krypto the Superdog Legion of Super Heroes Loonatics Unleashed Looney Tunes 3D Shorts Looney Tunes Cartoons MAD Magilla Gorilla Mucha Lucha! New Looney Tunes Show (aka Wabbit) New Scooby Doo Mysteries Paddington Bear Pebbles and Bamm-Bamm Perils of Penelope Pitstop Pinky and the Brain Pinky, Elmyra and the Brain Powerpuff Girls Pup Named Scooby Doo Quick Draw McGraw Ricochet Rabbit Scooby and Scrappy Doo Scooby-Doo! Mystery Incorporated Shaggy & Scooby-Doo Get a Clue Smurfs Snagglepuss Static Shock! Super Friends Supernatural: The Anime Series Taz-Mania Teen Titans The 13 Ghosts of Scooby Doo The Batman The Completely Mental Misadventures of Ed Grimley The Frankenstones The Grim Adventures of Billy & Mandy The Heathcliff and Dingbat Show The Mask (Animated Series) The New Adventures of Batman The New Adventures of Gilligan The New Fred and Barney Show The New Scooby Doo Movies The Plastic Man Comedy Adventure Show The Real Adventures of Jonny Quest The Secret Squirrel Show The Super Globetrotters The Yogi Bear Show Tiny Toon Adventures Tom & Jerry Tom & Jerry Comedy Show Tom & Jerry Kids Tom & Jerry Show, The Tom & Jerry Tales Top Cat Unikitty Wacky Races Wacky Races (2017) Xiaolin Showdown Yo! Yogi Yogi's Galaxy Goof-Ups Yogi's Gang Yogi's Space Race Yogi's Treasure Hunt

We spend too much time talking about Apple, HBO, Paramount+ and Peacock and not enough time talking about Tubi and Roku. Tubi/Roku have doubled HBO and Peacock in size over the last couple years.

.@Tubi CEO @anjsud on the future of streaming: "The real story here isn't who buys who.” “It's how is the future of streaming going to evolve as we see this convergence between social and the creator economy and Hollywood?" Full episode: thein.fo/4slgQuK

and guess which one is free

Packers vs. Lions on Thanksgiving Day! Stream it LIVE & FREE on Tubi. No cable, no fees. Just football.

@mikebid @Forbes @Tubi One of the absolute greats 🔥

Thank you @Forbes for this cool recognition! I think the recognition is really about @Tubi's momentum and the way our team behind it is building together to shape the future of entertainment and streaming. I'm very proud and lucky to be working with this team 🚀 forbes.com/sites/richardn…

New pod: How Tubi got profitable, and why every platform now wants YouTube creators. With Tubi CEO Anjali Sud. Listen! open.spotify.com/episode/1ChzcY…

Tubi Will Livestream Fox's NFL Thanksgiving Day Game in 4K for Free variety.com/2025/digital/n…