Axis41, A Merkle Co.

What informs buying decisions? Understanding this question is a matter of physical mapping to build an understanding of the deeper motives. For that, intelligent #content is a deep dive into the heart and mind of #customerexperience. buff.ly/37LVJrP

#Microcopy readies user experiences, providing contextual clues, easy-to-follow instructions, and language that helps navigate sites without friction. It’s the result of collaborative, clever engagements between #UX, #content strategy, and copywriting. buff.ly/37RvorI

Adobe Experience Manager is a powerful platform that combines the capabilities of a digital asset and #content management system that enables marketers to create hyper-relevant, personalized #UX driven by content and consumer #data. Learn common mistakes. buff.ly/2NK0VEO

Consumers want personalized #brand #experiences. But what does this mean for your business? Now is the time to invest in dynamic #advertising that is capable of delivering results based on users' purchase histories, search behaviors, & prior touchpoints. axis41.com/blog/digital-e…

#DigitalExperience (DX) meets the needs of the modern consumer, allowing #brands to build a direct bridge to their customers. But as with any structure, this bridge requires building components. Discover how we build this #connection atop five pillars. axis41.com/blog/digital-e…

Merkle’s Digital Marketing Report for Q3 2019 is now available. Download & discover the impact #Amazon had on #Google Shopping auctions after a ramp-up investment for #PrimeDay, how significant Instagram has become to total Facebook ad budgets, & more. #AUTH&token=LPKSdvNMzXkL3vEDIXQK_SowVqfVTYLJVUqkhToVw7Lnq_plRUtjouTzntSQBAMBZdXBJFaJAqAe45ab21paqdvtmdLBTKBaB9MrDSNMXNnqrerDQ-KEuueH5LhIOsNMKXHIQ6imytIXzKjMIog1XNabKhU_f8XXFpic1q_j3DaFLv47vP4I9voUk2JaXZ7fvAgR3wkq0r2i3kr-3oWz4HQoPq37CNFn3l-bh43QjlE&expiration=2020-01-01T12:08:00.3248892-08:00" target="_blank" rel="nofollow noopener">merkleinc.com/thought-leader…

Today's the day! Join us to better understand what factors go into delivering a people-based #experience​, and discover the hard lessons learned during scaling and implementing #AEM for people-based marketing​. Register now. event.on24.com/eventRegistrat…

Join us tomorrow at 2 p.m. ET for our #webinar and discover how to enable person-based marketing with #AEM. axis41.com/blog/marketing…

#AdobeExperienceManager implementations with Axis41, A Merkle Company, are trusted by the world’s biggest companies, and for good reason. Join us for a one-hour webinar on October 16 at 2 p.m. ET to discover how to enable person-based marketing with #AEM. axis41.com/blog/marketing…

#Millennials are forecast to comprise 75% of the global #workforce by 2025. But according to Gallup, this age group ranks last in #employeeengagement, with only 29% responding that they are actively engaged at work. Here's why you should take note. axis41.com/blog/featured/…

User experience design covers a range of subjects that all play a role in your #onlinevisibility & the relationships you create. At Axis41, we're here to help you understand what #UX is, why it matters, & what you can do to improve it for your business. axis41.com/blog/ux/optimi…

Working with a #marketingagency can be a fruitful partnership, as they provide industry expertise & services geared toward #growingyourbusiness. But, as in every relationship, both sides have to be on the same page if it’s going to be a successful union. axis41.com/blog/utah-web-…

Today’s workforce wants to #engage in gratifying work defined by a clear company #purpose that connects their efforts to the impact they have. Because having a sense of purpose creates a work #culture that focuses on the big picture rather than the 9 to 5. axis41.com/blog/featured/…

What do award-winning cultures have in common? We’ll walk you through the critical traits that serve to bolster #employeeengagement and that promote a #culture of openness and #authenticity. axis41.com/blog/featured/…

#Amazon opened its platform to #digitalmarketers via Amazon Ads. W/ approx. 103 million Prime members in the U.S. spending $1,400 on the site on average annually, it’s no wonder why online vendors are shifting attention toward the brainchild of #JeffBezos. axis41.com/blog/sem/an-in…

Your #brand voice is the personality of your business, and it has the power to form relationships, distinguish your organization from competitors, and drive #sales. However, just as in life, some personalities resonate with #audiences better than others. axis41.com/blog/brand-str…

With the #GDPR, the EU took a bold step to protect personal information, and now the California Consumer Privacy Act is following suit. The legislation was signed into law and will take effect on January 1, 2020. The time to adjust your #strategy is now. axis41.com/blog/marketing…

Merkle's yearly, award-winning Marketing Imperatives publication focuses on how to approach a people-based #strategy and was the theme at the #MerkleSummit19 event recently. Discover what top executives are saying about the three #marketing imperatives. axis41.com/blog/merkle/me…

Rather than trying to soak in all the available information in your #socialmedia platform provided #insights, focusing on the following five #metrics will give you great #data that won’t overwhelm. axis41.com/blog/marketing…

#PPC is popular among #marketers as the model allows businesses to instantly drive #traffic to their website rather than wait for organic results. But not all traffic is created equal. Discover if your ads are effective by focusing on these four metrics. axis41.com/blog/sem/metri…