Barry Frey

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Barry Frey

Barry Frey

@barryfrey

Media Evangelist | Strategist for Digital Companies | President & CEO of @DPAAglobal

New York, USA Katılım Ocak 2009
2.6K Takip Edilen8K Takipçiler
Barry Frey
Barry Frey@barryfrey·
2025 was a big year for #DOOH. At DPAA, we saw OOH continue to evolve into screens that think, react, and entertain. Programmatic got smarter, experiential got bolder, and people actually noticed (shocking!). Huge thanks to my colleagues and the DPAA community. Excited for 2026!
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Barry Frey
Barry Frey@barryfrey·
Dubai just took DOOH to the next level, literally. 🌊 A 3D floating LED vessel cruises Dubai Creek, Palm Jumeirah & Marina, turning waterways into prime DOOH real estate. Screens, sound, even a DJ stage -- bringing the audience to the ad, not the other way around.
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Barry Frey
Barry Frey@barryfrey·
Grateful for the partners, teams, and collaborators who keep pushing our industry forward. Here’s to meeting people where attention really lives—out in the world. 🚏✨ Wishing everyone a happy, healthy holiday season! 🎄 #HappyHolidays #DOOH
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Barry Frey
Barry Frey@barryfrey·
Seeing Coca-Cola's iconic holiday ads always gets me into the holiday spirit. Even more so on DOOH screens on NYC taxis 🚕✨
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Barry Frey
Barry Frey@barryfrey·
So much happening in the programmatic OOH & DOOH world. The industry stack is being rebuilt: supply, workflow, and infrastructure are coming together, but demand still lives elsewhere- for now. This sets the stage for the next phase of DOOH growth. adexchanger.com/data-driven-th…
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Barry Frey
Barry Frey@barryfrey·
Experiential OOH is changing the game: it turns audiences into participants, blending creativity, context, and tech. Multi-sensory campaigns create emotional connections, drive measurable impact, and extend engagement far beyond the billboard. #DOOH thedrum.com/opinion/experi…
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Barry Frey
Barry Frey@barryfrey·
Disney+ shows the power of DOOH. Its water-powered Percy Jackson billboard wasn’t just a screen, it was an experience: cascading streams, mist bursts, synced visuals. DOOH breaks through, creates shared moments, & turns attention into something memorable. thedrum.com/news/ad-of-the…
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Barry Frey
Barry Frey@barryfrey·
Digital billboards aren’t your mom’s OOH. From 3D Coca-Cola in Times Sq to Vegas Strip screens, DOOH lets brands react in real time & measure impact. 30k in the US, 1/3 of OOH buys. Static is safe, but digital is where the attention (and creativity) lives. marketingbrew.com/stories/2025/1…
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Barry Frey
Barry Frey@barryfrey·
Exactly. Programmatic DOOH isn’t just “outdoor”, it’s precision targeting at scale. Location, timing, weather, audience density… all working together to make each impression smarter and more impactful than ever.
Jiten Chitroda@G10Chitroda

Outdoor advertising is becoming as targeted as Google Ads. Programmatic DOOH lets you target LED screens by: • Location • Time • Weather • Audience density Outdoor is no longer static. It’s digital media—just bigger and more powerful. #dooh #content #video #marketing #ad

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Barry Frey
Barry Frey@barryfrey·
Great read from @TheDrum. #OOH isn’t just holding its ground, it’s evolving. Connected screens, real-time data, and adaptive creative are making #DOOH one of the most dynamic, measurable, and creative spaces in advertising today. The future is bright. 🌎 thedrum.com/news/out-of-ho…
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Barry Frey
Barry Frey@barryfrey·
Rochester Institute of Technology is turning NYC into a hunt for their 3D billboards across Penn Digital & MTA stations. Spot it, share it, win a prize. That's clever DOOH meets Gen Z engagement: interactive, social, and impossible to scroll past.
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Barry Frey
Barry Frey@barryfrey·
Netflix's Stranger Things campaign in London shows how creative #DOOH can bring worlds to life. 3D anamorphic billboards, glitching screens, and posters that crack open all reveal the Upside Down. It's narrative, spectacle, and audience participation all in one.👏
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Barry Frey
Barry Frey@barryfrey·
Holiday #DOOH displays aren’t just festive, they drive results. 🎄 Foot traffic can jump 23%, spending up to 478%. Using data, digital touches, and adaptable visuals, retailers can optimize every display while keeping the magic alive. digitalsignagetoday.com/blogs/the-roi-…
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Barry Frey
Barry Frey@barryfrey·
Retail is alive again. Nearly half of all store executions now include #DOOH, turning every shopper interaction into a story. You can now lift a product, and the screen responds. These aren’t just tech tricks, they’re ways to engage and drive results. digitalsignagetoday.com/blogs/data-dri…
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Barry Frey
Barry Frey@barryfrey·
Attention doesn’t live in one channel anymore -- it moves with people. That’s why #DOOH is becoming a natural lane for fintech: real-time messaging, real-world trust, and massive reach in the moments that matter.
Debbie Benadiba@DebbieBenadiba

The market for attention is no longer confined to the web. So as the physical and digital worlds continue to merge, DOOH represents a big investment opportunity for fintech innovators. #DOOH #Fintech techbullion.com/the-next-finte…

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