Basis Theory

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Basis Theory

Basis Theory

@basistheory

Built to keep customers transacting.

Katılım Aralık 2020
101 Takip Edilen377 Takipçiler
Basis Theory
Basis Theory@basistheory·
Your routing strategy should have more predictability than a March Madness bracket. 🏀 🏀 Take a practical look at MoR payments, and why they turn into puzzles. Then, the solution is to put all the pieces together. hubs.la/Q047cGqg0 #MerchantOfRecord #MerchantPayments
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Basis Theory
Basis Theory@basistheory·
Shopify’s Payments App docs used to lean heavily on Ruby examples. But what if your Payments App stack is Node.js (like a lot of Shopify merchants and partners)? We ran into that exact gap while supporting an early adopter! hubs.la/Q03Zn2240
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Basis Theory
Basis Theory@basistheory·
🤢🤢 Stale Credit Card Data 🤢🤢 The fix isn't try again later. We break down what "stale" vs. "defunct" credit card data means, and how to stay ahead of it. hubs.la/Q044HMcf0
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Basis Theory
Basis Theory@basistheory·
Shoppable Ads are having their moment. If you're pulling the shoppable ads growth lever, understand what they are, why they work, and what your payment stack needs to support them. hubs.la/Q044QfBk0
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Basis Theory
Basis Theory@basistheory·
The worst form of churn moves in silence. 😯 Everyone talks about “loving their customers” but real care for customers shows up in action: Because sending a “please update your payment method” email isn’t a retention strategy—it’s a last resort. hubs.la/Q042TF2x0
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Basis Theory
Basis Theory@basistheory·
Big month for teams building in payments 👇 ⚙️ Node 22 Runtime for Reactors + Proxy Transforms 🔐 Managed Merchant Keys for Apple Pay + Google Pay ☑️ Elements Improvements + Bug Fixes This update is worth a read! Now, back to work! hubs.la/Q043Z_mR0
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Basis Theory
Basis Theory@basistheory·
Credit and debit cards dominate spending—but so does fraud. Fraud is moving faster than plastic ever could, raising the question: How useful are those numbers on our cards? Our full breakdown ⬇️⬇️⬇️ hubs.la/Q03Zm_v-0
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Basis Theory
Basis Theory@basistheory·
Involuntary churn quietly wrecks CAC payback when customers drop before recovering acquisition costs. A “payment wellness check” is the simplest way to surface the risk. Here’s the checklist (and the architecture patterns) to stay healthy 👇 hubs.ly/Q03Yc9qM0
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Basis Theory
Basis Theory@basistheory·
When money moves in seconds, fraud doesn’t get “caught later.” It either gets stopped now or it’s gone. That’s why the EU’s instant payments push isn’t just a rails upgrade, it’s forcing a new fraud posture. hubs.ly/Q03Yc4js0
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Basis Theory
Basis Theory@basistheory·
Iframe swapping shows up when merchants need multi-PSP routing fast. It works, but also creates real constraints. Why teams use iframe swapping and the key trade-offs: speed to launch vs. flexibility and control. hubs.la/Q0408FHJ0 #Payments #Checkout #UX
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