Business of Software

Cost-based pricing? Wrong. Competitor-based pricing? Wrong. Gut-feel pricing? Also wrong. Neil Davidson's FREE guide teaches you how to actually price software. Based on economics & psychology, not guesswork. businessofsoftware.org/how-do-you-pri…

18-month feature freeze to shipping AI products built by non-developers. That's the journey Lizzie Lawley will walk you through at BoS Europe 2026. Don't miss this talk at BoS Europe 2026: businessofsoftware.org/events/bos-eur…

Customer interviews tell you what people say. JTBD interviews tell you what they're actually trying to achieve. When features are commoditized, understanding the job is your only moat. Free JTBD Interview Guide: businessofsoftware.org/jtbd-how-to-be…

Free guide: businessofsoftware.org/jtbd-how-to-be…

Planning to "get closer to customers" in 2026? Most customer interviews tell you what people say they want. Not what they're actually trying to achieve. JTBD interviews uncover the struggling moment, the progress they're trying to make and why current solutions aren't working.

"I'm not sure I could have done this without BoS." — Carl Ryden (sold PrecisionLender for $510M) People don't say that about most conferences. Why BoS Europe is different: businessofsoftware.org/2026/03/why-bo…

April Dunford on positioning. Ton Dobbe on differentiation. Lizzie Lawley on AI velocity. Joanna Wiebe on copywriting. Plus the conversations that last years. Why BoS Europe 2026 matters:businessofsoftware.org/2026/03/why-bo…

Most CEOs say they're 7/10 differentiated. Then admit a competitor could copy them in 3 weeks. This is exactly what Ton Dobbe (and 8 other speakers) will help you fix at BoS Europe. Cambridge. April 13-14. businessofsoftware.org/2026/03/why-bo…

The problems you're facing aren't new. But solutions that work aren't found in blog posts. They're found in conversations with people who've been there. Why BoS Europe 2026 belongs on your calendar: businessofsoftware.org/2026/03/why-bo…

Most conferences are the same talk in different rooms. BoS Europe isn't that. Real conversations. Honest insights. Founders helping founders. Cambridge. April 13-14. Grab your spot: businessofsoftware.org/events/bos-eur…

How differentiated is your company? 7/10? Great. How long until a competitor copies you? Three weeks? This is what Ton Dobbe, April Dunford, and others will help you fix at BoS Europe. Cambridge. April 13-14. Prices up TOMORROW. businessofsoftware.org/events/bos-eur…

BoS Europe ticket prices go up TOMORROW. Cambridge. April 13-14. April Dunford, Ton Dobbe, Lizzie Lawley, Joanna Wiebe, Melanie Rieback + more. Two days with founders who've actually done it. Save your place: businessofsoftware.org/events/bos-eur…

That's what BoS Europe is about. Join us before price rise this Friday: businessofsoftware.org/events/bos-eur…

These are some of our favorite moments from past BoS Europe 2025. Not the stage shots. The in-between moments: conversations at lunch that continue into the evening, ideas on napkins, founders realizing they're not alone with impossible problems.

New BoS Europe speaker: Ton Dobbe Ton spent 30 years finding what makes software companies truly remarkable. He'll share the 3 traits that form your foundation. Cambridge // April 13-14 - businessofsoftware.org/events/bos-eur…

BoS Europe ticket prices go up this Friday (Feb 27). April Dunford on positioning. Joanna Wiebe on copywriting. Plus more speakers to be announced. Two days with founders who've actually done it. Lock in early pricing: businessofsoftware.org/events/bos-eur…

Stop Googling. Start using what works. 10+ free guides for SaaS founders: - Hiring frameworks - JTBD templates - Pricing strategies - Delegation playbooks Pulled from 400+ talks with founders who've actually built companies. No fluff. All free: businessofsoftware.org/resources/?utm…

Wrong hires slow product, drain leadership time, and quietly reset your progress. We put together a practical guide to help founders hire for judgment, ownership & real capability, not just CVs. Get it here: businessofsoftware.org/hiring-great-p…

Yesterday’s AMA was 🔥 So many thoughtful questions. So much honesty. This is why we love the BoS community. If you enjoyed it (or missed it), there’s a whole library of talks just like that waiting for you: businessofsoftware.org/talks/ Stay curious.

@yellowcommandr Join us at BoS Europe 2026: businessofsoftware.org/events/bos-eur…

We’re delighted to welcome @yellowcommandr back to the BoS stage. Her new talk is The New Product Velocity: What Happens When Non-Developers Code. When product & design can ship code, velocity changes. So do ownership, quality, and decision-making.