Bruce Anderson
5K posts

Bruce Anderson
@bruceanderson
40 yrs polling Ads & Insights https://t.co/PQ6ZKRx66A @RoyalDornochGC @CrudenBaygolf "Good Talk" pod Food @CantinaGia @northandnavy


Les libéraux de Mark Carney n’ont pas obtenu une majorité grâce au vote des Canadiens. Ils ont obtenu une majorité avec des tractations en coulisses avec des politiciens qui ont trahi les électeurs qui avaient voté pour eux. Pendant que le premier ministre libéral a passé l’année à se concentrer pour négocier derrière les portes closes, il a doublé le déficit et fait du Canada le pays du G7 où l’inflation alimentaire et les coûts du logement sont les plus élevés. Les libéraux s’attendent à ce que les Canadiens baissent les bras et acceptent que Mark Carney puisse avoir un pouvoir absolu sans aucune obligation de rendre des comptes. Cela n’arrivera pas. Notre pays et son peuple méritent qu’on se batte pour eux. On va continuer à tout faire pour que les gens aient les moyens de se loger, de se nourrir et de faire le plein d’essence. On va continuer à se battre pour des rues sécuritaires. On va continuer à se battre pour nos travailleurs et nos soldats. Je vais continuer à mener ce combat chaque jour et de toutes les manières possibles au Parlement, jusqu'à la prochaine élection quand les Canadiens vont reprendre possession du pays que nous connaissons et aimons.

"There's one thing that's worse than being uneducated and it's being badly educated. And Mr. Carney is very badly educated on economics." -- Pierre Poilievre says, as water dribbles down his chin






"Effective immediately, the United States Navy, the Finest in the World, will begin the process of BLOCKADING any and all Ships trying to enter, or leave, the Strait of Hormuz." - President Donald J. Trump



Does It Improve Accuracy? The empirical answer is yes Looking at our final polls in the last three federal elections, applying past vote weighting increased Conservative vote estimates, reduced Liberal vote estimates, and brought our numbers closer to the actual result.

I don’t believe the Liberals are leading by double digits and I’ll have a new analysis of 10+ years of Abacus Data and the under representation of conservative voters in samples coming out next week. The 2025 election is also an interesting case study. If you aren’t trying to correct for this in your weighting then I think you’re introducing error into your estimates.

@bruceanderson Hi Bruce. Well done at COFI and it was nice to catch up. Here is our write up of your presentation in today’s Tree Frog News. You can find all the COFI presenters by clicking the menu above your article. treefrogcreative.ca/public-opinion…


Bruce Anderson: -Partner, Chief Strategy Officer, and Co-Founder of Sparkadvocacy (and its polling division SparkInsights) -provided informal assistance to Mark Carney during the 2025 Liberal leadership campaign. He was also an active, public supporter of Carney throughout the leadership race and federal election. -Anderson continues to release national polls through Spark*Insights that frequently highlight favourable metrics for the Carney government, such as approval ratings and leader likeability. -While described as informal campaign help rather than a formal role (e.g., official pollster), the prior involvement is regularly noted by media when discussing Spark’s polling output. Sources: iPolitics, Policy Magazine, Spark*advocacy site.





