C2PA

This significant milestone will help advance the #C2PA's mission to increase transparency around #AI-generated content and build on @OpenAI's ongoing efforts to improve digital provenance transparency.

.@OpenAI has joined the #C2PA as a steering committee member, joining forces with @Adobe, @BBC, @intel, @Microsoft, @Google, @PublicisGroupe, @Sony, and @truepic to enhance transparency around digital media through the adoption of #ContentCredentials. c2pa.org/post/openai_pr

@Sony is a member of the C2PA steering committee alongside @Adobe, @BBC, @Google, @intel, @Microsoft, @PublicisGroupe, and @truepic. alphauniverse.com/stories/sony-e…

As the C2PA continues its work to address the prevalence of misleading info and to scale #transparency, @Sony's commitment to making more cameras #C2PA compliant will be invaluable in accelerating progress toward global adoption of the technical standard for digital provenance.

The addition of #Google as a #C2PA member signifies a pivotal step towards enhancing transparency in digital content through the implementation of #ContentCredentials.

.@PublicisGroupe has joined the C2PA as our newest steering committee member! Publicis is the first advertising holding company to join the C2PA and brings with it industry-leading expertise across digital content, media production, data and technology. bit.ly/3qwqRcO

Watch the playback from our digital content provenance v.1.0 specification release event on Jan 26: "Possibilities and opportunities for the future of the internet in the #deepfake and #disinformation era." Now streaming: c2pa.org/jan-2022_event/

"[Newsrooms'] value to audiences is built on trust, and if we lose that trust it is almost impossible to recover. And so … the technical solutions… [C2PA] is working on… [are] incredibly important." - Jamie Angus @grvlx001 of @BBC, from the #C2PA event closing remarks

"Our audiences trust their eyes, and sadly, sometimes they shouldn't. It's important to have technical solutions like what we've seen here this evening...a technology product can embody the values that we all feel so strongly about" - Jamie Angus @grvlx001 of the @BBC on #C2PA

And we're live! Join us now as @Microsoft Chief Scientific Officer Dr. @erichorvitz welcomes viewers to the #C2PA digital content provenance virtual summit. c2pa.org/digital-conten…