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Our #AI Quick-Start for Marketers Part 3 playbook takes you beyond assisted workflows to autonomous operations for 3 workflows: chatbot, event marketing orchestration and multi-channel lead qualification. Learn how: ow.ly/s99r50YIgMo

A new report from @Signal49 (formerly The Conference Board of Canada) underscores marketing’s role as both an economic engine and a driver of corporate performance. Marketing contributes $130.9 billion to Canada’s #GDP, representing 4.6 per cent of Canada's total economic output. ow.ly/tMWA50YAKH7

As #FPM2026 concludes, here are 3 practices to carry into the rest of the year: 1) educate your audience, 2) make reporting easy, and 3) continue the conversation ow.ly/6btk50YAKeO

New @Signal 49 (formerly Conference Board of Canada) report shows that #marketing has evolved into a powerhouse of the Canadian #economy. In 2024, marketing activity generated $130.9 billion in GDP, representing 4.6% of Canada's total economic output. ow.ly/rHBC50Yyex7

You have approval to experiment with #AI but unsure where to start? Our latest playbook provides a practical approach to integrate AI into your content, social, email and analytics workflows without getting lost in endless experimentation. ow.ly/8LLa50YwkTs

Fraud detection is becoming more challenging. AI-powered scams using deepfakes, voice cloning, and synthetic identities are challenging security-aware professionals. With over $700 in Canadian losses from #fraud in 2025, Detection requires heightened awareness, updated protocols, and consistent verification habits, even when everything may seem legitimate. #FPM2026 ow.ly/l3qc50YwkUj

As #fraud becomes increasingly prominent, Canadian organizations recognize it as a strategic risk requiring dedicated attention. Our latest blog explores the hidden business impacts beyond the financial losses and provides practical defense strategies: #FPM2026 ow.ly/kwi250Yo5nF

More than ever, marketers are looking to wring every ounce of performance out of their marketing programs with limited time and budget. AI-enhanced marketing operations transformation can help unlock that performance and business value, but only when the AI integrations are thoughtful, well implemented and keep a human in control. ow.ly/5UE650Yo5lv

Privacy notices are often long, complex, and legalistic. While some companies have improved their notices to be more user-friendly and layered, many haven't gone far enough. Clear transparency enhances customer experience while improving consumer understanding of data value, organizational accountability, and available choices. Check out our guide for more: thecma.ca/topic/research…

2025 marked a transformative year for #marketing in Canada, with CMA positioning our profession not just to adapt to change, but to drive it. Read our year-in-review to catch up on all the advocacy and standards initiatives that are positioning Canadian marketers to lead in 2026. thecma.ca/topic/articles…

Now encompassing 35 playbooks, the CMA's comprehensive #AI Mastery Series tackles the real-world roadblocks that marketing teams face. Covering organizational readiness to advanced autonomous applications, these playbooks provide the practical solutions teams need to implement and scale AI confidently. thecma.ca/topic/articles…

CMA's Consumer Expectations for #Privacy and Relevance in a Data-Driven World examines shifting consumer attitudes towards privacy protection and their desire for relevant content and offerings. Read more: #DPW2026 thecma.ca/topic/research…

Ontario's new #pay transparency laws take effect January 1, 2026. If you hire #marketing #talent or you're job searching, this is a brief overview of what you need to know. thecma.ca/topic/articles…

Cookie banner fatigue means users click ""Accept All"" without reading. When consent becomes meaningless, everyone loses: consumers are unaware of what they're agreeing to, and organizations lose the opportunity to strengthen consumer trust. If Canada updates its #privacy laws, there's a chance to build something better. thecma.ca/topic/articles…

Is your team's #AI adoption where it needs to be? The CMA has partnered with @Twenty44 to bring you the CMA AI Assessment, a powerful tool to evaluate and enhance your organization's AI integration in marketing strategies. Backed by industry expertise it's tailored to #marketing professionals. ow.ly/9pTj50XBGze

Responsible AI adoption requires balancing immediate action with systematic thinking. The goal is confident #AI adoption through clear boundaries, not decision paralysis through complex processes. Guidelines should enable innovation while automatically protecting what matters most. ow.ly/FRIb50XBGqp

Is your team's #AI adoption where it needs to be? The CMA has partnered with @Twenty44 to bring you the CMA AI Assessment, a powerful tool to evaluate and enhance your organization's AI integration in marketing strategies. Backed by industry expertise it's tailored to #marketing professionals. thecma.ca/resources/AI-I…

Responsible AI adoption requires balancing immediate action with systematic thinking. The goal is confident #AI adoption through clear boundaries, not decision paralysis through complex processes. Guidelines should enable innovation while automatically protecting what matters most. thecma.ca/docs/default-s…

Marketing teams can evolve their #AI use through five distinct capabilities, each building greater organizational value while strengthening AI adoption and cultural readiness. This progression addresses the common failure patterns to deliver meaningful impact. Download or playbook (no login required): #marketing thecma.ca/topic/articles…

Marketers have the unique responsibility of aligning cutting-edge technology with ethical, customer-centric principles. By prioritizing trust, transparency and accountability, brands can harness #AI to foster long-term relationships, drive meaningful innovation and solidify their position as thought leaders in the market. thecma.ca/docs/default-s…