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choosing right KOLs = hours spent scrolling?
not with the right workflow, which @hypepartners created with Cookie’s KOL Intelligence
grab the case study link in the thread 👇
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Cookie3 🍪
5.9K posts
Cookie3 🍪
@cookie3
AI Data Layer for crypto enterprise analytics across the whole funnel | Used by 300+ top projects | for $COOKIE go to @cookiedotfun
contact @St3cu on TG Katılım Haziran 2021
371 Takip Edilen355K Takipçiler
Most crypto partnership decks start with "aligned values." The better starting point is your holders' onchain history, it tells you who to partner with. You just have to look.
Pull up wallet behavior for $XYZ holders in Cookie3 Analytics. Where are they actually moving funds, DEXs, bridges, yield pools? break it down by category, sort by volume.
The dApps showing up at the top of that list? Those are your real partnership targets. not because they look good in a pitch, but because your community is already there.
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did you know most marketing teams are basically paying someone to copy paste data into a spreadsheet every week?
5 hours. every week. to produce a report that's already slightly stale by the time it lands in anyone's inbox.
we built dashboards so that's not your life anymore. describe what you want to track, Cookie AI builds the live view, mindshare, sentiment, KOL activity, competitor moves, all of it updating continuously. not a snapshot. not a template. a living report that's current every time you open it.
Read the newsletter for 3 prompts to steal
cookie3.beehiiv.com/p/a-live-dashb…
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1M followers used to mean something.
Now it means you need to look harder. Engagement farming made every surface metric a variable, and every unvetted creator is a budget risk.
Smart followers, engagement quality, Cookie creator score. That's what vetting looks like now.
Lunar Strategy@LunarStrategy
Cookie3 pierces the veil of СT. Run every creator through @cookie3 before you spend. Smart followers, engagement quality, cookie score - that's your vetting stack.
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The biggest budget leak in KOL marketing isn't bad strategy. It's botted audiences.
Follower count, engagement rate, reply volume, none of it tells you whether the audience is real.
Vetting means going deeper. Audience quality, smart follower ratio, smart engagement. The numbers behind the numbers.
Lunar Strategy@LunarStrategy
The biggest waste of budget in influencer marketing - working with creators you haven't vetted. @JackHaldorsson made that clear at our creator webinar last week. 1M followers and strong engagement look good on paper. @cookie3 analytics tells a different story. Vet your creators. Every time.
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How long does it take your team to pull a full competitor analysis right now? A week? 5 days if you're lucky?
And by the time it's done, half the data is already stale.
With Cookie AI it's 5 prompts: Mindshare, signal trends, KOL gaps, sentiment, and team performance.
Read the full playbook 👇
Cookie DAO 🍪@cookiedotfun
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Thanks to everyone who came up to us last week at @nextblockexpo, good energy, good conversations.
One takeaway we’re leaving with from @fwielanier:
Tokenization isn’t a question anymore, it’s a timeline.
As echoed by BlackRock’s Larry Fink, all assets are moving onchain.
Which means more adoption, more data… and a growing edge for those building the infra behind it.
We’ll be around. Something is coming very soon.
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Everyone’s running the “reply guy” strategy on X.
Almost no one actually knows if it’s working.
We ran the data using Cookie AI and… yeah, some of this is going to hurt.
Read the full breakdown below ↓
cookie3.beehiiv.com/p/you-think-ur…
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We're not building a tool to replace you. Your job is safe.
But we're building a tool that will turn staying behind in last week's numbers into a bad dream.
We're building a team member who helps busy CMOs stay ahead.
Krystyna 🍪 (cookie)@KrysiaKozak
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Cookie3 🍪 retweetledi
gCookie from @nextblockexpo
@fwielanier will be speaking today at 1 PM UTC.
He’ll be discussing who actually owns the market
exchanges, data, or the compliance layer
If you're in Warsaw, tune in.
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They cut KOL spend by ~30% and increased conversions up to 1.6×
Not by spending more. By removing guesswork
At 45M+ users, surface metrics stopped working
So @EARNMrewards switched to performance:
→ every KOL scored before activation
→ weekly campaign tracking
→ micro creators (<20K) prioritized
Result:
→ less wasted spend
→ higher conversions
→ faster optimization
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Cookie3 🍪 retweetledi
reply guy strategy feels intentional until you actually map it
most people are overinvested in the wrong accounts and ignoring the ones already amplifying them
if you're a founder or a marketer, this is for you.
Cookie DAO 🍪@cookiedotfun
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See you soon in Warsaw.
@fwielanier will be on stage at nbx.
Next Block Expo@nextblockexpo
We’re excited to welcome Filip Wielanier, Co-founder and CEO of @cookie3, to the NBX stage.🤩 @fwielanier is the Co-founder and CEO of Cookie3, the leading AI-powered data layer and growth suite for crypto, trusted by over 350 projects including Mantle, Polygon, Linea, and KyberSwap. A core contributor to Cookie DAO, he advances attention markets, AI agents, and on-chain/social analytics. Active in crypto since 2017 with prior experience at Deloitte Digital in IT and data strategy, Filip has driven explosive campaign results, including 20,000% mindshare growth for VOOI, 8,200% for Spark with 17,000+ creators onboarded, and millions in rewards distributed across dozens of initiatives. He speaks regularly on crypto analytics, performance marketing, and decentralized intelligence at events like Consensus Hong Kong and previous editions of NBX Warsaw Summit. Filip, we can’t wait to hear your insights and expertise!💎 Join us at NBX on March 24–25 in Warsaw and meet the @cookie3 team live!🚀
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If you run marketing for a crypto project, half the job is understanding what narrative you’re actually in.
Instead of spending hours researching CT, you can just query it. Cookie AI research can generate personalized market analysis in seconds.
Here are 5 useful prompts:
→ Analyze my mindshare against my competitors on a week-by-week chart for the last 90 days.
→ Find the highest-signal KOLs in my sector & note down which ones have mentioned my project and which haven’t in the last 30 days.
→ Summarise the trending narratives in my sector that I could leverage in my marketing and comms.
→ Analyze the CPM and CPE for my KOL campaign. [upload your paid KOL handles, pricing, and campaign timeframe alongside this prompt]
→ What happened on CT before the price move for [token]?
We’ve just opened friends & family access to Cookie AI research. Tell us how you’d use it and the best answers get in.
Cookie DAO 🍪@cookiedotfun
If you’re a trader, a lot of your edge comes from living on CT. Instead of spending hours researching, you can just query it. Here are 5 prompts you can run with Cookie AI research: → What happened on CT before the last price move for [token]? → Which tokens are gaining mindshare fastest right now? → Which accounts are driving the narrative around [sector/token]? → Which tokens have rising social signal but haven’t moved yet? → What are the dominant narratives on CT this week? Reminder: we’ve just opened friends & family access. Tell us how you’d use it and the best answers get in.
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