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📰 |Artículo
[Comerciales del Mes]
La nueva bebida prebiótica zero azúcar de Felix, “HAPPIZ” de Lotte Chilsung Beverage, eligió a Felix como modelo para conectar con su público principal.+
📰 AP News advertising critics covered HERA’s new product advertisement for Black Cushion Mesh Powder, released on April 17, 2026, highlighting the powerful star quality and influence that global ambassador #FELIX brought to the product launch.
❝ AP News advertising critics analyzed that by placing Felix's androgynous and unrivaled presence at the forefront, the brand enhanced its luxury sensibility through atmosphere and imagery instead of product descriptions, creating a strong impression and a global branding effect through sensory directing.
The position occupied by the model's 'androgynous' image is unrivaled. From women's luxury clothing to luxury cosmetics, he delivers as much impact as an S-class female model can achieve. This unique position is especially felt when looking at brands like HERA or GENTLE MONSTER - which previously used Jennie as a model - choosing Felix instead of hiring a female model of a similar rank due to concerns that no one else could produce a breakthrough effect as powerful as Jennie's when considering their next step. This creative work also maximizes his charm by minimally styling Felix's androgynous image, even using his signature voice for the narration. From the brand's perspective, choosing Felix and placing him at the center is a highly understandable choice for a global strategy, and it is also an appropriate choice for targeting South Korean consumers who may say, 'I don't know Stray Kids, but I know Felix.'
Felix dominates the screen alone, completing a monodrama with just his lines and gestures. In particular, Felix's characteristic androgynous and genderless image goes beyond a simple modeling gig, precisely aligning with HERA's message of boundless beauty. The advertisement does not excessively explain product functions, instead, it makes the audience experience 'gorgeousness' itself as a brand experience using only black colors, lighting, and the model's expressions and mood. Above all, this campaign shows how powerfully a cosmetics advertisement can utilize the atmosphere exuded by a person as a branding asset rather than focusing on the product.
Felix's androgynous and intense visuals perfectly represent the contemporary luxury image pursued by the brand. The sensory visual beauty that visualizes the mesh structure and the directing reminiscent of a high-fashion film make the product's innovation stand out. ❞
#FELIXxHERA
📰 Banronbodo about TV commercials of the month and their models
❝ [TV Commercial of the Month] Family Month Ads Highlight 'Relatable Value' with 'Likeable Models'
TV commercials are a wide-coverage medium that delivers marketing messages to a large public audience simultaneously. Even in the digital age, an average of 700 domestic TV commercials air per month (based on terrestrial broadcasting). Balron News introduces major notable works among the newly aired commercials based on the delivery date.
Lotte Chilsung Beverage's new product is a fresh product category called prebiotic soda. To coincide with the launch of HAPPIZ, a zero-calorie product containing dietary fiber, Stray Kids' Felix appeared as a model tailored to the main target audience. The commercial concretely and sensibly portrays the model, who has a name meaning happiness similar to the brand name, being together with Happiz in every moment of daily life. ❞
#FELIXxHAPPIZ
#필릭스와_함께하는_HAPPIZ #FELIX
Gong Cha Global Ambassador #FELIX is featured in Taiwan National TV News Program, TVBS 2100 for their report about the reasons behind Gong Cha’s success
“1-Revolutionizing the Tea Concept
2-Customized Sugar and Ice Levels
3-Popular Male Celebrity as Spokesperson”
#FELIXxGongCha