Clean Creatives

Hello Clean Creatives followers! 👋 We’re taking a step away from X, but our updates and community conversations are going strong on: ➡️ instagram.com/clean_creative… ➡️ linkedin.com/company/clean-… We appreciate you, and hope to see you on our other platforms - stay in touch!

Inspired? New Year, and now’s the time to sign the Clean Creatives pledge and commit to skipping fossil fuel clients. It’s the smarter move — we promise. We hope you’ll join us. cleancreatives.org

Thank you to everyone who supported us this year - together, we’re building a cleaner, more creative future. Here’s to continued momentum in 2025!

1️⃣0️⃣ We released the tools brands need to secure clean agencies including our new Brand Guide to help “clean up” agencies.

9️⃣ We released the biggest and best F-List ever with evidence of 590 agencies working for fossil fuel companies in 2023 and 2024.

✨ 2024 has been a milestone year for Clean Creatives. We connected with more people than ever, amplified our mission at the highest levels and made real meaningful progress.📢 Here’s what we, and you as a community, accomplished.

8️⃣ Clean Creatives leaders across the globe hosted *20* meetups, happy hours, and panels with hundreds of participants all over the planet.

7️⃣ Started a student ambassadorship for the next generation of creative professionals on campuses in Florida, Oregon and New York.

6️⃣ Held The F-List Awards, the ad industry’s best award show recognizing fossil fuel polluters for greenwashing.

5️⃣ Our work has been mentioned or featured in over 150 news articles this year.

4️⃣ Took the stage at the @Cannes_Lions, showing that we’re becoming a go-to voice on climate and sustainability.

3️⃣ We stripped one of the world’s biggest creative companies, @Havas, of their B Corp status.

2️⃣ The UN Secretary-General @antonioguterres endorsed our call to action for ad agencies to drop fossil fuel clients.

1️⃣ Reached a major milestone when the 1000th agency signed the Clean Creatives pledge to not work with fossil fuel companies.

👏 YOU are making a difference! Here’s the proof - @Havas just admitted to its shareholders that it has ‘experienced significant negative publicity and corresponding reputational harm’ in light of losing its B Corp certification: instagram.com/p/DCUWVXbOZy-/…

In an interview with @thepocketproj, @Matthew__Green spoke with Lucy von Sturmer of @CreativesforC and @duncanwrites of @cleancreatives about their work to transform the communications industry into a champion of credible and equitable climate solutions. loom.ly/h54Hspg

So while we understand that the path forward is more difficult, we are also more determined. Our work will continue, and we will make sure that every leader of every agency working with fossil fuel polluters recognizes the harm they are causing, and the risks they are taking.

Clean energy remains one of the most positive economic and political forces on earth, and we need everyone on board to accelerate the transition towards an economy that works for people and the planet.

Clean Creatives is not a political organization, but we recognize that our work is influenced by politics, and right now we are feeling many of the same concerns you likely have about the outcome of the US Presidential Election. Here are our thoughts on our work together: