Aaron Levie@levie
This is a fantastic post about why jobs aren’t going away in the way some predict. We are constantly making the mistake of confusing task completion with AI with being able to eliminate the whole job.
Even as we can automate one or many tasks within a job, the definition of the job almost inevitably just expands to do vastly more of those tasks, do them at a higher quality, or move on to the type of task that hasn’t been automated yet.
And as a result of being able to do more of the tasks or at a higher quality level, the job becomes valuable in a new way. And in many cases for now an entirely new audience as well.
This will be true for coding, legal work, sales, or marketing. The small business or non-tech company that wants to now take on larger software projects finally can, and they’ll hire to do so. The small business that couldn’t afford a full marketing agency can hire or contract out to a marketer that can do as much as an agency did before now with agents. And so on.
Don’t fall into the trap of confusing tasks with jobs.
