Colin Lewis

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Colin Lewis

Colin Lewis

@colinalewis

Marketer/Educator/Writer. Editor-in-Chief, Retail Media, Fellow, Marketing Institute. Ecommerce/Marketplace/Retail Media Expert. Car/Motorsport Nut

London, England Katılım Kasım 2008
805 Takip Edilen4.1K Takipçiler
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Colin Lewis
Colin Lewis@colinalewis·
Iaunched my first online course today - 'The Fundamentals of eCommerce' on the @FutureLearn platform - the 3rd largest in the world with 15m users. A 12 Week ExpertTrack specifically designed, created and written by me, in 4 sections. Think of it as as Mini-MBA in eCommerce....
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Colin Lewis
Colin Lewis@colinalewis·
@joehas This is a great example of not understanding your customers and why they buy Porsches. A 21 year old could have worked this out in advance. It was not a bet at all: it was an example of groupthink. Nothing to do with China.
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Joe Haslam ☘ 🇪🇺
“Porsche bet sports car buyers would go electric. They stayed with combustion.”
Aakash Gupta@aakashgupta

Porsche’s disastrous EV bet tanked its profits 98%. But the headline is worse than reality. €4.7 billion of that decline is two accounting charges. A €2.7B goodwill impairment (VW admitting Porsche’s brand value is lower than they booked it) and €2.0B in costs from scrapping a dedicated EV platform they spent years building. The operating business? Automotive free cash flow actually went UP. €1.34B through Q3 2025 vs €1.24B the year before. Cash flow margin rose from 4.8% to 5.6%. The money machine still works. The accounting just caught up to a strategy that didn’t. Porsche bet sports car buyers would go electric. They stayed with combustion. China deliveries collapsed 26% to 41,000 vehicles. Revenue dropped 10% to €36.3B. Operating margin cratered from 14.5% to 0.3% in one year. And somehow, Porsche set delivery records in the U.S. and made zero profit on American sales. 15% tariffs ate every dollar of margin. Record volume, zero margin. That’s what happens when you build every car in Europe and export into a tariff wall. 4,000 jobs cut, more coming, sales still declining into January 2026, and the CEO who led the failed EV pivot walks away with a multi-million euro payout. Porsche was the most profitable automaker on Earth by margin 18 months ago. The 98% number is real but misleading. The actual story is a company that can still generate cash but burned five years and billions chasing an EV customer that doesn’t exist in the luxury segment.

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Colin Lewis
Colin Lewis@colinalewis·
@mrdipeshashah There are too many races. And far too many NFL games. As a kid, some seasons literally had 14-15 races. There were 8 races in the 1957 F1 world championship - the last one Fangio won.
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Colin Lewis
Colin Lewis@colinalewis·
@vbalusseau ‘aren't a substitute for brand building’. FFS. Dinosaurs are roaming the earth still.
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Vincent Balusseau
Vincent Balusseau@vbalusseau·
His very opinionated column on influencer marketing at Unilever showed he had no idea how modern influencer marketing works. He probably saw the (legitimate) pushback, updated his knowledge, and is now beginning to revise his views. Classic Mark. thedrum.com/opinion/mark-r…
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Colin Lewis
Colin Lewis@colinalewis·
@joehas The view of this moment from my seat tonight. Can say for a fact your point is true.
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Joe Haslam ☘ 🇪🇺
Joe Haslam ☘ 🇪🇺@joehas·
Almost every Irish person in Tech who I’ve contacted for help has responded and has been helpful. It’s not true in my experience that we are lobsters in a lobster pot pulling each other down. Irish Actors appear to be the same, supportive of each other and celebrating the success of one as the success of all.
nathalie@dztroyed

The Irish people do deserve this! Cillian Murphy presents the BAFTA for Best Actress in a Leading Role to Jessie Buckley.

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Zack
Zack@BLKMDL3·
Street parked Ferrari F40 is not something you see everyday
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Colin Lewis
Colin Lewis@colinalewis·
@joehas These naysayers clearly have never heard of Thorsten Veblen.
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Joe Haslam ☘ 🇪🇺
Joe Haslam ☘ 🇪🇺@joehas·
I would not could them out. Germans really, really, really, really, love cars. Bernard Arnault,  chairman and CEO of luxury goods conglomerate LVMH, believes Dom Pérignon Champagne will still be enjoyed 20 years from now, long after the iPhone has fallen out of favour.
Daniel Foubert 🇵🇱🇫🇷@Arrogance_0024

The French wine and spirits sector is going to hell. But it's only the beginning of a longer trend. Luxury will be the next European industry to fall, after the automotive one.

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Colin Lewis
Colin Lewis@colinalewis·
"For 3 years the AI category has been a branding wasteland. Every company looks & sounds the same". If these are a 'branding wasteland', how come every person I met in the 20 countries I've worked in the last 2+ years knows ChatGPT? Most know who Sam Altman is. PR ='branding'.
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Colin Lewis
Colin Lewis@colinalewis·
𝗔𝗺𝗮𝘇𝗼𝗻 𝗷𝘂𝘀𝘁 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 𝗶𝘁𝘀 𝟮𝟬𝟮𝟱 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: 𝟮𝟬𝟮𝟱 𝗮𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲𝘀 𝘄𝗮𝘀 $68.6 bn => 𝟮𝟮% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝗻 𝟮𝟬𝟮𝟰. 𝗡𝗼𝘁𝗲, 𝗧𝗼𝘁𝗮𝗹 𝟮𝟬𝟮𝟰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: $56.2 Bn Final quarter 2025 grew 17% to $21.3 bn/
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Colin Lewis retweetledi
InternetRetailing
InternetRetailing@etail·
Ines Catao of @WortenPT joins @colinalewis to reveal how Portugal's electronics leader transformed their marketplace into a retail media powerhouse. Essential listening for anyone scaling in 2026. 🎧 Listen here: buff.ly/IPB0yZY
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Clint | Options
Clint | Options@clintoptions·
As you all know, I’m officially restarting the $500 to $1 Million 2026 Challenge this week 🚀 I’m opening a FREE private X group where you’ll see my exact entries & exits live. To be added: Like + Comment “$SPY” (You must be following!)
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Colin Lewis
Colin Lewis@colinalewis·
This WAS the week where I got to deliver my 'Retail Media is like John, Paul, George and Ringo' - IN LIVERPOOL! My life is complete! 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸: 𝘸𝘩𝘢𝘵 𝘳𝘰𝘭𝘦 𝘥𝘰𝘦𝘴 𝘠𝘰𝘬𝘰 𝘖𝘯𝘰 𝘱𝘭𝘢𝘺?? Genius question from VMG's Paul Stafford!
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Colin Lewis
Colin Lewis@colinalewis·
@joehas I seem to remember back in the day having the chats with you about marketers in startups and marketers from 'big brands'. Once you see the words 'world class marketer' required, this means 'big brands' - who are a disaster at startups.
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Colin Lewis
Colin Lewis@colinalewis·
I have put together both sides of the arguments about the impact that agentic commerce will have on retail media. This is for Retailers and Brand marketers: linkedin.com/feed/update/ur…
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Colin Lewis
Colin Lewis@colinalewis·
@joehas If one is looking for scapegoats for poorer quality of service across many industries, then one can look at PE. Or oligopolistic businesses that think they can keep cutting costs so that they can grow :-)
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Colin Lewis
Colin Lewis@colinalewis·
@joehas I have a new addition to that canon: if it can’t be FAANGs, then government job. Odds of wealth v actual amount of work done, 90% +
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Colin Lewis
Colin Lewis@colinalewis·
What should a particular country do to trigger the growth of the Retail Media Industry in that country? I wrote & researched the "Retail Media Revolution: The Opportunity for Brands, Agencies and Retailers in Ireland" report for the IAB. More here linkedin.com/posts/colinlew…?
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Colin Lewis
Colin Lewis@colinalewis·
@BenRamanauskas As a frequent flyer, I am delighted to hear that. I know that 6 pints in Spoons would have on an ace aviator like yourself. 😎😁
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