Joanna Wiebe

Hot take: worry less about what AI is doing to an industry... and innovate *your own role* to amplify your awesome with AI.

Yes, I "replaced" two people with AI. PS: They're doing more interesting work now.

Any other dead giveaways that AI wrote the thing?

Can you improve this headline?

Content is broken. Get with the new rules for 2026.

B'bye starving artist - here's how to never go hungry as a writer.

Write faster and better.

What's your writing missing?

I had no idea what copywriting was when I was first hired as a copywriter.

It's free. And it's within your control.

I have been absolutely DEMANDING that my friend Gia, who has a million ideas but can't seem to write them out, use this AI. I absolutely adore it. For those who've discovered it, this will come as no surprise - but if you're a writer or marketer who's been disappointed with AI... check this out.

"The shaman is spitting vodka out the door and smacking me with a giant bundle of dried rosemary!" That's the story my friend April tells about our visit to a shaman in Mexico. Is it entirely accurate? No. But it's WAY better than the "accurate" telling. Don't let facts get in the way of good drama when you're storytelling.

A scalable 8-figure business = launches / campaigns plus evergreen funnels you drive good, fresh traffic to. None of those things are easy or cheap. ❌ Launches take tons of time, plus money for ad spend, affiliates, etc. ❌ Evergreen funnels take expertise to set up - that ain't cheap. ❌ Good, fresh traffic is so expensive - you either pay for it directly (i.e., ads) or you pay for it indirectly (i.e., time to make organic work) or you indirectly pay for it (i.e., hire agencies that are genius + pricey). So you have to make good money in order to afford these things. Which no one wants to hear. But it's a fact, one I learned over 15 years building, failing, building again, winning a bit, and slogging up that mountain. People who want to build a business need to charge more. That means raising your rates a) with the same audience (hard) or b) with an upmarket / up-problem audience (easier). By running launches and evergreen funnels - and sending paid and organic traffic to them - I'm able to... wait for it... afford to run more launches with more funnels with more traffic... by hiring people who are better at it than I am. #scale In 2025, I reinvested in my business to: ✅ Hire an evergreen webinar strategist ✅ Hire an upsell specialist ✅ Hire a YouTube agency ✅ Hire another ad agency You don't make millions to buy lambos. At least, I don't. You make good money so that it becomes easier to make *more* good money. You can't live in Canada or the US on a million-dollar launch - but you can build a sustainable business with that.

You get to choose what services to sell to clients. Choose the service where you solve an expensive problem - an enduringly, painfully expensive problem. Not blog posts (one and done) but SEO + GEO (ongoing traffic problems). Not sales pages (one and done) but "money pages" (ongoing revenue problems).

Grab a pen! 🖊️ Your boss / clients *need* to see you with a pen in your hand.

In the game of persuasion, small tweaks to how you show up can mean the difference between a $1K and $10K project.

@amyhoy what do you mean @amyhoy - you don't think someone who looks like JD Vance should decide *at a federal level* what happens to every black+woman's reproductive system, health, access to opportunities and family planning?????

thank you! i have sold literally millions & millions of dollars of stuff with my copywriting so… you are correct! i am a great copywriter

@TheCopyHacker ha! love it

@copyhackers Great read 👍 … “The CopyHacker” That was what I typed on my Google this evening, hoping to see my name come up… But no, it didn’t. Instead, what I saw was… “Jonna Wiebe” And that was how I started following you here on X. I look forward to learning from you ma’am.

I was 7 years into my career before I even heard about John Caples. ***That is too late.*** This is how I wish I'd learned to write copy - by breaking down John Caples's classic ad: "They Laughed When..."

Today, we’re releasing our visual workflow builder, that exposes these building blocks to all our customers ✨ While it’s “just” a new presentation layer on existing systems, it’s a huge step forward for Userlist as a product 🚀