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After 8.5 years building a profitable e-commerce business, I walked away.
Not because it failed.
But because doing something I’m no longer passionate about just for the money would be the real failure.
-$16M+ in e-commerce sales
-$1M+ in coaching/courses/affiliates
-1,100+ clients coached
-300+ testimonials
For 6 months I wrestled with the decision to walk away.
There’s a huge amount of external pressure to keep expanding what took almost 9 years to build.
The fear of starting over in a new industry was crippling.
Then I had an epiphany:
Staying in place was a far riskier move.
I had a choice to make:
Keep doing something I’m no longer passionate about.
Or pivot to make a bigger play.
I came to the realization that the opportunity cost of staying on my current path was too high.
My new path is focused on helping to simplify AI for small business owners.
Every owner I talk to has the same problems:
-too busy to learn it
-overwhelmed by where to start
-paralyzed thinking competitors will beat them to it
That’s the gap I’m filling.
The biggest takeaway from my decision:
Next time you’re choosing between what feels “safe” versus what feels right, make the hard call.
It’s worth it.
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