BTS Jin Wears FRED’s “Force 10” — New Campaign Celebrates the Maison’s 90th Anniversary
Maison FRED, which celebrates its 90th anniversary this year, has unveiled a new campaign for Force 10 collection.
The campaign stars JIN of BTS, who is known to be a devoted wearer of Force 10. Through his presence on stage, the campaign captures the positive and free-spirited values by FRED, and expresses the brand’s message “Go Beyond.”
Jin, who embodies both a bold spirit and refined elegance, vividly showcases the strength and modern appeal of the jewelry through the power of music.
Built around three key messages:
🔸 “Audacity unveiled on stage”
🔸 “Two radiant icons, one audacious spirit”
🔸 “Embrace audacity, note by note”
Through these themes, the campaign unfolds a story in which JIN and Force 10 resonate in perfect harmony. Discover the latest campaign, where two radiant icons shine together as one.
FRED JEWELRY PRINCE JIN
#JinxFREDJewelry#FREDJewelry#FREDParis#Force10@FREDjewelry
Kampanye baru Jin untuk FRED Jewelry menampilkan Koleksi Force 10 mereka untuk merayakan ulang tahun ke-90 Maison.
“Kampanye ini dibintangi oleh BTS JIN, yang dikenal memakai koleksi Force 10 dalam kehidupan sehari-harinya. Melalui kehadirannya di atas panggung, kampanye tersebut menggambarkan filosofi FRED yang positif dan berjiwa bebas, serta pesan merek, "Go Beyond." Menggabungkan semangat yang berani dengan kecanggihan yang halus, Jin dengan jelas mengekspresikan kekuatan perhiasan dan daya tarik modern melalui musik.
Kampanye ini berlangsung melalui 3 pesan utama:
• "Keberanian terungkap di atas panggung."
• "Dua ikon yang bercahaya, satu semangat yang berani."
• "Merangkul keberanian, catatan demi catatan."
Berpusat di sekitar tema-tema ini, kampanye ini menceritakan sebuah cerita di mana Jin dan koleksi Force 10 beresonansi satu sama lain. Temukan kampanye terbaru, di mana dua ikon bercahaya ini bersinar bersama.”
Waaaaah seokjinnn😘🥹
FRED JEWELRY PRINCE JIN
#JinxFREDJewelry#FREDJewelry#FREDParis#Force10@FREDjewelry
🐹 My body is toned right now
🐰 Jin hyung has been working out really hard lately
🐰 Jin hyung.. you know that lower chest shadow right? Here under the lower chest, when the sun hits it just right it’s no joke~
WHATEVER MAN
FRED JEWELRY OFFICIAL
“Audacity unveiled on stage.
With a bold spirit and refined presence, Jin of BTS, FRED’s Global Brand Ambassador, takes the stage with the iconic Force 10 collection.”
FRED JEWELRY PRINCE JIN
#JinxFREDJewelry#FREDJewelry#FREDParis#Force10@FREDjewelry
🐰 “Should we each talk about
one thing we remember from each city?”
🐹 “I really remember the place with the Viking ship [Tampa]”
🐹 “The stadium had such a unique look”