Danny Star retweetledi
We’re at a turning point in SEO.
For decades, the playbook was simple: create great content, optimize for search, and watch the traffic roll in. A lot of successful businesses were built on that playbook. Semrush is a living example of this.
But generative AI has changed SEO forever. Here's what we’re noticing across the industry:
• Google is sending less traffic to websites as more queries are answered directly in AI Overviews
• AI chatbots like ChatGPT & Claudelargely cite big brands, making it harder for smaller sites to gain visibility
• With fewer clicks, SEO doesn’t deliver the same predictable ROI it once did
So, how do you build a successful online business when traffic sources are drying up?
Here's our analysis: social.semrush.com/3M7Y8Gg.
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