EcomExposed

@argon_delta this is the difference between brands that panic every time an ad dies and brands that dont even notice

i'm not looking for one perfect ad. i'm looking for 100 ads that can take spend. 100 ads, each one taking $300-500/d, means a $30-50k/d account. a single ad dying changes nothing. it loses 1% of revenue. three other ads pick up the spend. also, no ad is going to die in 2 weeks if it's getting spent 500$ a day on. it's an army of cockroaches attacking your category. fatigue can get one. but it can't get 100 in 100 different formats coming from 100 different angles. creative fatigue can't keep up with that velocity. your ad account simply cannot black out. structurally.

@argon_delta most people think they’ve exhausted an angle when they’ve only tried one format. the angle still has years of life left in it

everybody here is talking about about "scaling angles." nobody defines it. VERTICAL SCALING: same ad, more spend, same audience pool. ceiling hits. CAC explodes after. HORIZONTAL SCALING: same angle, expressed across the matrix of messaging × visual × intensity. each variant lands in a fresh consumption lock. most brands stop at vertical. they hit the ceiling. they panic. they look for new angles. real operators run horizontal first. then vertical. then both at once. ur ceiling moves from 10k/d to 50k/d on the same angle when u finally express it across the matrix.

@TTrimoreau most ecom dashboards are full of data and empty of decisions. more tools just means more ways to procrastinate on what actually matters

Everyone wants more tools… Few focus on better results. Where do you stand?

@oliverbrocato if you cant explain what your product does in one sentence you dont have a product yet you have a pitch deck

no clue what the product does founder thinks he Leonardo DiCaprio performative status signaling with the yale t shirt just spent $250k on a highlight reel of himself how do i short this company?

@indiesoftwaredv the 50 purchase events threshold is the same principle for ecom. optimize for a lower funnel event too early and you starve the algorithm of data before it can learn

Running "Meta Ads" for mobile app - Meta requires at least 50 purchase events weekly - But you can run the app install immediately Targetting "in-app purchase" event sounds clever Most of us burn money for this mistake If you have an existing volume of +50 app purchases weekly, then go with the purchase event But forcing a purchase event keeps your ads stuck in the learning phase 1- Do not waste time and money on Android 2- No need to focus on the US market only 3- UK > South America > Turkey 4- Based on your budget, follow these 3 regions👆🏻 5- Do not waste time on EU countries We can talk about the EU later 😄

@imBillyHowell when a $610M brand is threatened enough to do this it means you’re onto something real

I love when Zesty Paws, a company that sold for $610M, resorts to leaving long 1 star Amazon reviews on our product plugging Zesty Paws at the end of the reviews. Absolute scum.

@elevatorgoods @VinceNijhof the competing creative pods on a leaderboard is one of the best ways to run a creative team. nothing kills complacency like internal competition

Our sit down with @VinceNijhof is LIVE. Vince went from $10M to $20M in a single month. In this episode he breaks down exactly how. We get into: - His 9-figure product filter (and why he kills anything below it) - 7 creative pods competing on a live leaderboard - $10M to $20M by cutting ad volume, not adding it - Why it's not creative fatigue, it's audience fatigue - The customer data bank that finds winning hooks before his team writes a brief Full episode in the reply. 👇

@vincenzo_micale germany is one of the most underutilized markets in ecom. high purchasing power and way less competition than US or UK

€199 cleaning device running 173 active ads with only $24.5K EU spend over 280 days. NL and BE dominate at 85% each. Austria and Germany combined sit at under 10% despite being right next door. Weekly growth just spiked 53.2% after 9 months of testing. They've found what works but haven't scaled regionally yet. Germany is the obvious gap. Same language barrier as Austria (minimal), 10x the market size, and they're already converting Austrian buyers. That's where the next €50K in spend should go. See their full ad strategy here: searchthetrend.com/share/product/…

@ron_ecomm 22 launches to find 1 that does 10M is the reality nobody talks about. people see the winner and think it was obvious from day one

i have launched 22 product types ever since i started (all under the same brand) only 3 has reached a lifetime $1M+ in sales only 1 has reached lifetime $10M+ in sales i have failed a lot more than i have succeeded im developing more than ever before and they are increasingly more personal and unique to my own point of view of the world find the intersection of: big enough TAM (it just needs to be bigger than the one you are curently playing in), growing TAM and something you personally have an interest in it's way more fun that way. just start paying attention and you will see them. don't launch something you don't personally find joy in :)

@Camicees when ai ugc gets to the point where even experienced operators cant tell the difference the whole creative industry shifts overnight

There are 7 and 8 figure ecom owners making AI ads that look like they paid a creator for. None of the smooth skin “uncanny valley” stuff you here Wyd?

@antonioventre the unified CBO move is underrated. most people over complicate their account structure and then blame the algorithm

Brand was at 2x ROAS on $23K spend in July. August: $17K spend, 4.29x ROAS. September: $22K spend, 3.89x ROAS. Fixes: > killed the old testing and scaling campaign split > launched one unified CBO > picked winners with incremental attribution > built new creative concepts instead of copying what was already in their library ROAS up 93% without increasing spend.

@kamal_razzak seen this exact thing happen so many times. production value hurts more than it helps on meta because it signals ad immediately

filmed a founder ad on an iPhone in his garage. £420k in 4 weeks. CPA: £31. filmed the exact same script in a studio with a RED camera. £22k in 4 weeks. CPA: £89. Meta's algorithm rewards native content. the less it looks like an ad, the better it performs.

@argon_delta most brands have no idea what their actual cost per winner is when you factor in all the creatives that never got spend

run the numbers on your current creative team: 5 creative strategists × 3k/mo each = 15k/mo + 2 editors per strategist = 10k/m you're paying 25k/mo for a black box of unstructured decisions. 50+ concepts a week ship. ~10 actually get spend. and... how many become winners? ur cost per winner EXCLUDING testing could be up to 25k/m no bueno this is what happens when you don't have a SYSTEMATIC WAY to crack META scaling. I'm talking 50+ intentional concepts a week, every one slotted into a documented consumption gap hit rate is higher. costs a fraction. your CS team isn't a strategy. it's a hope-and-volume engine. if i sound like i'm bashing your ops — read it twice. it's not personal. it's just math.

@ecomdiddy days like that remind you why you put in all the boring work when nobody was watching

$95k today so far and the day isn’t done keep talking, i’ll keep printing

@umzrs most stores optimizing for ROAS have no idea what their actual LTV is. that ratio changes everything about how aggressive you can be with acquisition

LTV:CAC if you dont know this, that's your homework for this weekend.

@closermethod @Camicees 100% the strategy has to come first. ai just makes execution cheaper once you know exactly what you’re trying to say

@EcomExposed @Camicees the realistic part is impressive, but the thinking still has to happen first. who is this for, what do they doubt, what needs to be shown, and why would they care. after that, faster creation is a huge advantage.

Claude Skill + Seedance 2.0 = Freakishly Realistic AI UGC (full tutorial)

@imBillyHowell the bar for ai ugc content got set really low really fast. everyone’s teaching the same stuff that stopped working 18 months ago

Half of my feed right now is like "Copy my GOATed AI UGC podcast framework right now and make MILLIONS" And then it's literally the most mediocre AI video I could have made in 2023

@EcomRedneck 3.52 CVR is solid keep that cost cap tight while you scale and don’t touch it when it’s working

Slowly but surely building the brand. Just introduced some cost caps yesterday to start scaling this thing up!

@oliverbrocato your information diet directly affects your business decisions. most people wouldnt eat garbage but have no problem consuming it all day through their phone

At some point u gotta take responsibility for what u feed ur brain. If certain content doesn't add value to ur brand, stop seeking it out. Mute. Block. Unfollow. Delete app. Ur feed shapes how u think and what u tolerate. Audit carefully or become a degen.

@Camicees competitor one star reviews are literally a free swipe file for hooks and angles most people just ignore them

We spend 70% of our time on research before creating any ad. Here's the 4-step process: 1/ Find competitor one-star reviews. 2/ Screenshot exact customer complaints. 3/ Note the words they use. 4/ Build ads around those pain points. Research beats guessing.