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@ecomtalent
Building the next generation of video editors/designers/creative strategists and connecting them with ecom brand owners
Join here → Katılım Temmuz 2023
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Most "ad fatigue" is actually "bad ad" fatigue.
Good creative doesn't fatigue. It evolves.
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girlfriend wanted a salad - so I chopped up some lettuce whilst drinking a bottle of champagne
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Nobody talks about how fast an offer change can move numbers.
Same product. Same ads. Same landing page.
We added a free gift/product and reframed the whole offer around it.
Went from $30k days to $50k days overnight.
Didn’t touch a single campaign.
Didn’t launch new creatives.
Just made the customer feel like they were getting more than they paid for.
That’s the whole game.
Your ads aren’t the reason people don’t buy.
Your offer is just not compelling enough to make them feel stupid for saying no.
A strong offer makes the decision feel obvious.
A weak offer makes the best creative in the world feel like a waste of money.
Most people optimise everything around the offer instead of the offer itself.
Change what you’re giving. Change
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$0-30k a month -> focus on improving offer
$30k - $100k a month -> more creatives, more landing pages, and breaking down any bottlenecks in the funnel
$100k to $1m a month -> systems / operations, influencer partnerships, product expansion
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you're a loser because you don't care that you're a loser.
it doesn't bother you.
you have this small hope in your mind that it will just work out.
it's why you can even ENJOY watching TV,
it's how you can enjoy going out with your friends to the club,
it's what gives you the ability to ENJOY talking about absolute garbage.
you don't CARE.
you don't care that yesterday was the same as today.
you don't care that you aren't seeing progress.
it doesn't bother you.
you sleep just fine.
you aren't too stressed to eat.
no progress is NORMAL to you.
nothing changing is OKAY to you.
"it's fine".
your current circumstances don't bother you and that's why they will never change.
you're in a burning building and have become accustomed to the heat and smell of the smoke.
you should run out of the door but your favorite show is on.
oh well.
maybe you'll just burn to death.
your name will never make the history books anyway.
alive loser.
charred loser.
what's the difference?
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AI in 2026 is wild 🤯
All four of these static ads were made with nano banana
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ecom tip 10/30
make your urgency believable.
no one believes the “only 3 left in stock” countdown timer bullshit.
> seasonal urgency.
> warehouse clearance.
> “# sold today” social proof.
manufacture a real reason for customers to act now
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Unpopular opinion: Learning a skill is a better business model than starting an 'actual' business.
Most people think the path to making money online is building something from scratch.
Store, agency, brand, whatever.
Jump straight into entrepreneur mode and figure it out as you go.
But look at the people actually winning in ecom right now.
Almost all of them spent time learning how businesses make money before they tried to build one.
They worked inside brands. Made ads. Saw how scaling actually works from the inside. Got paid while they learned.
Then when they built their own thing they weren't guessing or just throwing random shit at the wall.
They had skills, capital, and a real understanding of what makes products sell.
The ones who skipped that part ended up restarting. Burning cash. Wondering why nothing is working.
A skill compounds over time.
While a failed store just costs money.
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