
Ellen MacArthur
1.3K posts

Ellen MacArthur
@ellenmacarthur
The official account of Dame Ellen MacArthur. Founder and Chair of Trustees @circulareconomy Trustee, Founder & Patron @emctrust




We're pleased to announce that Jonquil Hackenberg will start as our new CEO on 4th November 2024. She will take over from Andrew Morlet, who announced his intention to move on from the Foundation after ten successful years as CEO. Learn more: links.emf.org/4gMaDlC



Today, the use of reusable packaging remains small-scale. Kickstarting a reuse revolution requires a transformational collaborative effort. We can now see what needs to be done to achieve it. Our latest study: links.emf.org/3MU6VsY @SYSTEMIQ_Ltd @Eunomia_RandC #reuserevolution

The Global Commitment, launched in 2018 by the Foundation and @UNEP, has shown it is possible to make meaningful progress to tackle plastic waste and pollution. But, the world remains significantly off track. 1/2 ⬇️



Yesterday we launched #TheJeansRedesign Insights report 2021-2023, which highlights how #circulardesign can become the norm. But jeans are just the start. We need to close the loop and move from product redesign to system redesign. Explore more here: pulse.ly/6zj15n4g55

Launched today. From ambition to action: an adaptive strategy for #circulardesign. To accelerate progress towards a #circulareconomy, we have identified six leverage points that designers can use to bring circularity to their concepts. bit.ly/3Tv1By1 #circulardesignnow

Calling all circular economy #startups! Apply to join our Circular Startup Index — a public database highlighting innovative #circularstartups from around the world. Get the visibility you need to scale your solutions. pulse.ly/621y5tcl9n #CircularStartups #StartupsForFuture


Reuse offers one of the biggest opportunities to cut plastic leakage and lower emissions & pressure on natural resources. Compared to single-use products, reuse schemes can cut life cycle emissions by up to 80% & reduce pressure on natural resources such as water.

Ready, set, challenge! #BigFoodRedesign Find out more, or get involved here: links.emf.org/3oAHOlN @PostcodeLottery @SusFoodTrust & Schmidt Family Foundation

The second round of negotiations for a UN treaty to end plastic pollution start in Paris on the 29th of May. The negotiations mark a once-in-a-lifetime opportunity for UN Member States to tackle the plastic pollution crisis and drive systems' change. links.emf.org/42slJVx

The food industry can make a positive contribution to global challenges. We launched the #BigFoodRedesign Challenge, to enable food brands and retailers to put nature at the heart of every decision they make. Explore more here: bit.ly/3BVo2or





