FT Strategies

🌟 We are thrilled to unveil the 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗕𝗼𝗮𝗿𝗱 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 who are providing their support, guidance, and expertise to the research. These leaders represent diverse platforms, regions and roles, bringing together a leading group of experts who are actively shaping our approach with their deep experience and knowledge. 𝗪𝗲 𝗮𝗿𝗲 𝗵𝗼𝗻𝗼𝘂𝗿𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗷𝗼𝗶𝗻𝗲𝗱 𝗯𝘆: 🔹 David Walmsley, Editor-in-Chief, The Globe and Mail, and President, World Editors Forum 🔹 Dmitry Shishkin, Independent Media Adviser 🔹 Dr. François Nel, Director of the Media Innovation Studio, University of Lancashire 🔹 Gina Chua, Executive Director, Tow-Knight Center at CUNY, and Executive Editor at Large, Semafor 🔹 Hannah Sarney, Editorial Product Director and Executive Editor, Financial Times 🔹 Jim Egan, Senior Research Associate, Reuters Institute for the Study of Journalism, University of Oxford 🔹 Dr. Joe Ageyo, Editor-in-Chief, Nation Media Group 🔹 Lyn-Yi Chung, Head of Growth and Innovation (News), Mediacorp 🔹 Phoebe Connelly, MSc, Organisational and Social Psychology, London School of Economics 🔹 Renée Kaplan, Head of Substack, France Please join these experts in building a roadmap for the next era of news by contributing your perspective to the 𝗙𝘂𝘁𝘂𝗿𝗲 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗦𝘁𝘂𝗱𝘆, in partnership with WAN-IFRA, the World Association of News Publishers and supported by Arc XP Please join these experts in building a roadmap for the next era of news by contributing your perspective to the 𝗙𝘂𝘁𝘂𝗿𝗲 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗦𝘁𝘂𝗱𝘆. The survey is open until 𝗙𝗿𝗶𝗱𝗮𝘆 𝟭𝟬 𝗔𝗽𝗿𝗶𝗹. It takes approximately 20 minutes and all responses remain strictly anonymous. 𝗧𝗮𝗸𝗲 𝘁𝗵𝗲 𝘀𝘂𝗿𝘃𝗲𝘆 👉eu1.hubs.ly/H0t6v7F0

🤝 In an era of information overload and growing scepticism, trust has become one of the most valuable and fragile assets for publishers. The final instalment in our three-part series examines 𝗵𝗼𝘄 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗮𝗻 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗮𝘁 𝘁𝗿𝘂𝘀𝘁 𝗯𝘆 “𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝘄𝗼𝗿𝗸”. Beyond simply delivering accurate reporting, this means making the journalistic process more visible by explaining editorial decisions, providing context around sources and methods, and being transparent about what is known and what is not. This approach not only strengthens credibility but also deepens engagement. When audiences can see the rigour, judgement and integrity behind each story, they are more likely to recognise and value the role of quality journalism. 𝗣𝗮𝗿𝘁 𝟯 𝗲𝘅𝗽𝗹𝗼𝗿𝗲𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗲𝗺𝗯𝗲𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀, ranging from small editorial signals to more systemic changes. This shift is becoming essential as trust increasingly underpins long-term audience growth and loyalty. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 eu1.hubs.ly/H0t4d0R0 ——————————————— 𝙏𝙝𝙞𝙨 𝙞𝙨 𝙩𝙝𝙚 𝙛𝙞𝙣𝙖𝙡 𝙖𝙧𝙩𝙞𝙘𝙡𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙉𝙚𝙭𝙩 𝙂𝙚𝙣 𝙉𝙚𝙬𝙨(𝙧𝙤𝙤𝙢) 𝙨𝙚𝙧𝙞𝙚𝙨. 𝙔𝙤𝙪 𝙘𝙖𝙣 𝙧𝙚𝙖𝙙 𝙋𝙖𝙧𝙩𝙨 1 𝙖𝙣𝙙 2 𝙝𝙚𝙧𝙚: Part 1 ➡️ eu1.hubs.ly/H0t4d5r0 Part 2 ➡️ eu1.hubs.ly/H0t4cYb0 #AudienceTrust #Journalism #MediaStrategy #Transparency #DigitalTransformation

🗣️ FT Strategies Director Lisa MacLeod will be speaking tomorrow at the 𝗠𝗲𝗴𝗮-𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲, hosted by America's Newspapers, 𝗶𝗻 𝗧𝗲𝘅𝗮𝘀. She will lead a session on 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 exploring how publishers can grow audiences, diversify revenue and build long-term resilience in a volatile market. Lisa will also present 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝗣𝗿𝗶𝗻𝘁 𝗶𝗻 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹-𝗙𝗶𝗿𝘀𝘁 𝗪𝗼𝗿𝗹𝗱, which will detail strategies for optimising print portfolios, implementing cost discipline and refocusing investments to protect profitability while accelerating digital transformation. This presentation will draw on the Financial Times' transformation and other global case studies. 𝗩𝗶𝗲𝘄 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 👉 eu1.hubs.ly/H0t3gd00 If you’re attending the event and would like to meet with us, please DM Lisa MacLeod. We look forward to seeing you there! #MegaConference #DigitalGrowth #MediaInnovation #NewsBusiness #FTStrategies

🌎 "Never before has it been more urgent to understand how newsrooms are adapting to structural change and to learn from the experiences of peers." says WAN-IFRA's CEO Stig Ørskov. That is why FT Strategies and WAN-IFRA are creating the Future Newsroom Study. Designed to provide a clear, evidence-based picture of how editorial leaders are preparing their organisations for the years ahead, the research will examine: 🔹How newsroom strategy is defined and executed 🔹How AI and automation are being integrated into workflows 🔹How organisational structures are evolving in response to audience needs 🔹Where editorial investment priorities are shifting 🔹Which skills and capabilities will define successful newsrooms If you are an editor or newsroom leader, we invite you to share your perspective. Your insight will help shape how the industry navigates the next phase of change. Your responses will be completely anonymous and handled with the strictest confidentiality. 𝗧𝗵𝗲 𝘀𝘂𝗿𝘃𝗲𝘆 𝘄𝗶𝗹𝗹 𝗿𝗲𝗺𝗮𝗶𝗻 𝗼𝗽𝗲𝗻 𝘂𝗻𝘁𝗶𝗹 𝗙𝗿𝗶𝗱𝗮𝘆 𝟭𝟬 𝗔𝗽𝗿𝗶𝗹. Take the survey 👉 eu1.hubs.ly/H0sXCQr0 Our Advisory Panel includes: David Walmsley, Dmitry Shishkin, François Nel, Gina Chua, Hannah Sarney, Jim Egan, Dr. Joe Ageyo - PhD, Lyn-Yi Chung, Phoebe Connelly and Renée Kaplan. 💬 "We are delighted to be undertaking such a seminal piece of research into the newsrooms at a time when the future is so uncertain for us all in the industry. An incredibly rich repository of interview material with the world's top strategic editorial thinkers forms the groundwork for a deep survey covering the most pressing issues of the day: AI and content, strategic positioning, news creators and new formats. Along with our partners in WAN-IFRA and Arc XP and our advisory board, we are certain this work will become an indispensable guide to future planning and success for newsrooms globally.” - Lisa MacLeod, Director and Head of News, FT Strategies #FutureNewsrooms #NewsroomLeadership #AIinMedia #MediaInnovation

🗣️ FT Strategies Director Adriana Menezes Whiteley will be speaking at the OECD - OCDE 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗣𝘂𝗯𝗹𝗶𝗰 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗣𝘂𝗯𝗹𝗶𝗰 𝗙𝗶𝗻𝗮𝗻𝗰𝗲𝘀 speaker series on 𝟮𝟲 𝗠𝗮𝗿𝗰𝗵. She will join Simon Piatek (New Imagination Lab) and Sian Crucefix (The Lancet Group) to explore the challenges facing policy communications in a rapidly evolving digital landscape. The session brings together experts to discuss how organisations can better engage audiences and communicate complex public policy issues in an era of shifting media consumption. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 👉 eu1.hubs.ly/H0sYdHl0

🗣️ FT Strategies Director Lisa MacLeod is speaking today at the 𝗠𝗲𝗱𝗶𝗮 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟲, hosted by Bonnier News in Stockholm. The summit unites leading decision-makers in the media industry for discussion, inspiration, in-depth study and networking. Lisa will participate in the panel discussion ‘𝗡𝗲𝘄𝘀 𝗠𝗲𝗱𝗶𝗮 𝗧𝗮𝗹𝗸𝘀: 𝗙𝗿𝗼𝗺 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽: 𝗛𝗼𝘄 𝗔𝗜 𝗰𝗮𝗻 𝗯𝗲 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺’, alongside Dimitra Letsa (Strategic Partnerships, News & Publishers at Google), Mia Sahl (Trainer at the Google News Initiative), and Magnus Wassén (Digital Business Manager at OK-förlaget). The panel will explore how AI now provides powerful solutions for everything from verification to editorial processes, with a particular focus on learning, leadership and the practical use of AI in journalism. Later in the day, Lisa will present ‘𝗧𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗻𝗱 𝗿𝗲𝗮𝗱𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗲𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝘁𝗲𝗮𝗺’. She will discuss the cultural changes needed within editorial teams to achieve digital growth, drawing on her 25 years of experience in digital transformation and editorial leadership, including her time at the Financial Times. If you are attending the event and would like to meet with us, please DM Lisa MacLeod. View the event 👉 eu1.hubs.ly/H0sRg-J0

🗞️ As audience behaviours shift and discovery becomes increasingly fragmented, traditional newsroom workflows are being challenged. New insights from 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗡𝗲𝘄𝘀 𝟮, produced in collaboration with the Northwestern University Knight Lab, explores what it means to become a 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆-𝗳𝗶𝗿𝘀𝘁 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺 by reversing the traditional journalism process and designing content with distribution in mind from the outset. Rather than relying on the conventional “publish then distribute” model, leading publishers are rethinking how stories are created, structured and surfaced across platforms to better meet audiences where they are. This approach reflects a broader industry shift: audiences are no longer coming directly to news sites but encountering content across a complex mix of platforms, formats and touchpoints. In the article, we explore: 🔹 What “discovery-first” really means in practice 🔹 Why reversing the journalism process is becoming essential 🔹 How newsrooms can adapt workflows to align with modern consumption habits 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗲𝗿𝗲 👉 eu1.hubs.ly/H0sTnxB0 𝗧𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗡𝗲𝘄𝘀(𝗿𝗼𝗼𝗺) 𝘀𝗲𝗿𝗶𝗲𝘀. 𝗣𝗮𝗿𝘁 𝟯 𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻! 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗲𝗿𝗲 👉 eu1.hubs.ly/H0sTmC00

🗣️ FT Strategies Manager Chloe Tsang will be speaking at the 𝗠𝗲𝗱𝗶𝗮 𝗧𝗲𝗰𝗵 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 this Wednesday, hosted by Media City Odense in Denmark. Bringing together people from journalism, technology and leadership across the media sector, the festival explores the tools, ideas and strategies shaping the industry’s future. In her seminar, Chloe will discuss ‘𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗥𝗮𝗽𝗶𝗱𝗹𝘆 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝘀’ and explain how FT Strategies leverages real-world industry insights to help media organisations unlock sustainable revenue growth through more effective audience engagement and digital business models. If you are attending the event and would like to meet with us, please DM Chloe Tsang. View the event 👉 eu1.hubs.ly/H0sRfQX0

⏰ Only a few days left to register! 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘 𝗪𝗘𝗕𝗜𝗡𝗔𝗥 | 𝗟𝗼𝗰𝗮𝗹 𝗻𝗲𝘄𝘀: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝗳𝗼𝗿 𝗮 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝟮𝟱 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟲 | 𝟵:𝟬𝟬 𝗮𝗺 𝗣𝗦𝗧 / 𝟭𝟮:𝟬𝟬 𝗽𝗺 𝗘𝗦𝗧 / 𝟱:𝟬𝟬 𝗽𝗺 𝗚𝗠𝗧 Don’t miss our exclusive webinar, where we will discuss what sustainable local journalism looks like in practice. Our expert speakers include: 🔹 George Adelman, Director and Head of Partnerships, FT Strategies 🔹 Angilee Shah, CEO and Editor-in-Chief, Charlottesville Tomorrow 🔹 Cheryl Phillips, Founder of Big Local News, Stanford University During the webinar, we will explore the key findings from the research report, The Local News Playbook, developed in partnership with the Knight Foundation, involving leading local news organisations across nine countries. Rather than simply restating the challenges facing the sector, this webinar will focus on what is working. Using real-world examples and practical frameworks, our expert panel will examine the organisational models, audience strategies and revenue approaches that are helping local news organisations to build greater resilience. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 👉 eu1.hubs.ly/H0sPK1J0 Can’t make it? Register your details, and you will receive a digital copy of the report, along with a link to the webinar recording to watch on demand.

Newsrooms are under pressure from every direction: AI is moving from experimentation to integration, audience behaviour is fragmenting across platforms, cost pressures are increasing and editorial teams are being asked to do more with less. Yet while the industry benefits from strong research on audience trends and financial sustainability, there is still no recurring global benchmark focused on the newsroom itself. That is why FT Strategies, in partnership with @NewspaperWorld, is developing the 𝗙𝘂𝘁𝘂𝗿𝗲 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗦𝘁𝘂𝗱𝘆. We are gathering insight from 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, 𝗻𝗲𝘄𝘀 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 and 𝗲𝗱𝗶𝘁𝗼𝗿𝘀 worldwide to understand: 🔹 How newsroom strategy is defined and executed 🔹 How AI and automation are being integrated into workflows 🔹 How organisational structures are evolving 🔹 Where editorial investment priorities are shifting 🔹 Which skills will define successful newsrooms The findings will inform a flagship report, supported by @Arc XP and launching at the WAN-IFRA 77th World News Media Congress in June 2026, that establishes a global benchmark for newsroom transformation. If you are an editor or newsroom leader, we invite you to share your perspective. Your insight will help shape how the industry navigates the next phase of change. Your responses will be completely anonymous and handled with the strictest confidentiality at all times. 𝗧𝗵𝗲 𝘀𝘂𝗿𝘃𝗲𝘆 𝘄𝗶𝗹𝗹 𝗿𝗲𝗺𝗮𝗶𝗻 𝗼𝗽𝗲𝗻 𝘂𝗻𝘁𝗶𝗹 𝗙𝗿𝗶𝗱𝗮𝘆 𝟭𝟬 𝗔𝗽𝗿𝗶𝗹. Take the survey 👉 eu1.hubs.ly/H0sNxyM0 #FutureNewsrooms #Journalism #NewsroomLeadership #AIinMedia #MediaInnovation #DigitalTransformation #WANIFRA

💭 Are you designing for Gen Z or for how people actually engage with content? New insights from 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗡𝗲𝘄𝘀 𝟮, produced in collaboration with the Knight Lab, challenge the industry’s reliance on generational targeting. Rather than focusing on age groups, this piece explores why publishers should design for 𝗺𝗼𝗱𝗲𝘀 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, the various ways audiences interact with content based on their context, intent and time available. The research highlights a key shift: the same person can move between multiple modes in a single day, from quick updates to more focused, in-depth consumption. Treating audiences as fixed segments risks missing these dynamic behaviours entirely. In the article, we break down: 🔹 What “modes of engagement” are and why they matter 🔹 Why demographic-led strategies can fall short 🔹 How aligning content, product and distribution with user intent can drive stronger engagement For publishers aiming to build more relevant and flexible audience strategies, this perspective offers valuable guidance. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 eu1.hubs.ly/H0sJ2fW0 𝗧𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗡𝗲𝘄𝘀(𝗿𝗼𝗼𝗺) 𝘀𝗲𝗿𝗶𝗲𝘀. 𝗣𝗮𝗿𝘁 𝟮 𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻!

❓ How can publishers turn anonymous reach into sustainable, recurring revenue? Our recent article explores how the Financial Times built a registration strategy that accelerated subscriber conversion, increased average revenue per user (ARPU) and strengthened its market position. Over the past 15 years, the Financial Times has 𝗴𝗿𝗼𝘄𝗻 𝘁𝗼 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀. Registration has been central to this journey, transforming anonymous traffic into known users and systematically progressing them toward subscription. The article highlights three pillars behind this strategy: 1️⃣ Treating registration as a product with a clear value exchange 2️⃣ Using first-party data to power personalisation 3️⃣ Continually testing and refining the registration wall As a result, the Financial Times’ registered users: ✅ 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝟯–𝟰𝟬𝘅 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 than anonymous readers ✅ Command 𝟰𝟱% 𝗵𝗶𝗴𝗵𝗲𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗿𝗮𝘁𝗲𝘀 than non-logged-in users ✅ Convert around 𝟭𝟬% 𝗺𝗼𝗿𝗲 𝘁𝗿𝗶𝗮𝗹𝗹𝗶𝘀𝘁𝘀 𝘁𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 as a result of a more personalised experience 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 to discover how a well-designed registration strategy can strengthen audience relationships and drive long-term growth 👉 eu1.hubs.ly/H0sD8xX0 #DigitalSubscriptions #FirstPartyData #AudienceStrategy #MediaInnovation

👀 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘 𝗪𝗘𝗕𝗜𝗡𝗔𝗥 | 𝗟𝗼𝗰𝗮𝗹 𝗻𝗲𝘄𝘀: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝗳𝗼𝗿 𝗮 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝟮𝟱 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟲 | 𝟵:𝟬𝟬 𝗮𝗺 𝗣𝗦𝗧 / 𝟭𝟮:𝟬𝟬 𝗽𝗺 𝗘𝗦𝗧 / 𝟱:𝟬𝟬 𝗽𝗺 𝗚𝗠𝗧 Join us for an 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 where we discuss what sustainable local journalism truly looks like in practice. This webinar will build upon our recent report, The Local News Playbook, developed in partnership with the Knight Foundation. The report is based on research involving leading local news organisations across nine countries and highlights the strategies that help outlets to build resilience in a rapidly evolving media landscape. In this session, our expert speakers will discuss key research findings, including: ✅ Why community connection is a structural advantage ✅ How uniquely local utility outperforms commoditised news ✅ Why reader revenue is a signal as much as a funding source ✅ What sustainable outlets consistently get right 𝗢𝘂𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🔹 George Adelman, Director and Head of Partnerships, FT Strategies 🔹 Angilee Shah, CEO and Editor-in-Chief, Charlottesville Tomorrow 🔹 Cheryl Phillips, Hearst Professional in Residence, Stanford University If you're looking to understand what’s driving growth and sustainability in local journalism today, this discussion will provide practical insights for navigating the path ahead. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 👉 eu1.hubs.ly/H0sy5rb0 Can’t make it? Register your details to receive a digital copy of the report and a link to the webinar recording to watch on demand. #LocalNews #JournalismInnovation #MediaStrategy #NewsSustainability

🗣️ FT Strategies Director Lisa MacLeod and Senior Manager Aliya Itzkowitz will be speaking at the Media Subscriptions Summit hosted by INMA in Toronto on Friday. The summit will focus on three core themes: 1️⃣ Reinventing the funnel in the AI and creator era 2️⃣ From subscription maturity to the next growth engines 3️⃣ Turning strategy into execution In the seminar on Friday, they will be joined by Jenna Zuschlag Misener, COO of The Logic, to discuss ‘𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗽𝗮𝘆𝘄𝗮𝗹𝗹𝘀 𝘄𝗶𝘁𝗵 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: 𝗙𝗿𝗼𝗺 𝘀𝗼𝗳𝘁 𝘁𝗼 𝗱𝘆𝗻𝗮𝗺𝗶𝗰’. In this session, they will explore how, as publishers move beyond one-size-fits-all paywalls, strategic decisions become as important as technology. The seminar will examine how leading news organisations determine when and how to evolve paywalls, from soft and metered models to intelligent and dynamic approaches, using clear decision frameworks grounded in real-world examples. View the event 👉 eu1.hubs.ly/H0sxgft0

Our latest article explores the 𝗸𝗲𝘆 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗲𝗱 𝗶𝗻 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝘂𝗿𝘃𝗲𝘆 𝗼𝗳 𝗼𝘃𝗲𝗿 𝟮𝟱𝟬 𝗺𝗲𝗱𝗶𝗮 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀, and demonstrates how our Advisory Partners are supporting organisations in building the capabilities essential for sustainable growth. Media leaders are navigating a period of structural complexity, facing challenges such as data immaturity, unguided AI experimentation, plateauing subscriptions, and limited inorganic growth strategies. To address these challenges, FT Strategies has launched its 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸, a select group of senior practitioners who have led transformation within some of the world’s most respected media organisations. Leveraging deep operational experience across data and AI, audience growth, subscriptions, SEO, product and M&A strategy, our advisers collaborate with the FT Strategies team to turn strategy into measurable commercial and operational impact. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 to discover the most pressing challenges facing publishers worldwide and learn how our Advisory Partners’ expertise is helping to solve them 👉 eu1.hubs.ly/H0ssFLw0 𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 👉 eu1.hubs.ly/H0ssFCj0

𝗩𝗜𝗥𝗧𝗨𝗔𝗟 𝗘𝗩𝗘𝗡𝗧 | 𝗟𝗼𝗰𝗮𝗹 𝗻𝗲𝘄𝘀: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝗳𝗼𝗿 𝗮 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝟮𝟱 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟲 | 𝟵:𝟬𝟬 𝗮𝗺 𝗣𝗦𝗧 / 𝟭𝟮:𝟬𝟬 𝗽𝗺 𝗘𝗦𝗧 / 𝟱:𝟬𝟬 𝗽𝗺 𝗚𝗠𝗧 Register now to join a virtual discussion exploring new research on the foundations of sustainable local journalism in the United States. We are all familiar with the challenges facing the sector: newsroom capacity has declined sharply, news deserts continue to expand, and many communities risk losing their last local news source in the coming years. At the same time, investment from philanthropy, commercial partners and the public sector is increasing — yet a crucial question remains: what does sustainability actually look like in practice? Drawing on insights from 𝗧𝗵𝗲 𝗟𝗼𝗰𝗮𝗹 𝗡𝗲𝘄𝘀 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲 𝗳𝗼𝗿 𝗮 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗙𝘂𝘁𝘂𝗿𝗲, developed in partnership with the Knight Foundation, this session will adopt a solutions-focused approach, highlighting the models and practices proving most effective across the US local news ecosystem. 𝗢𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🔹 George Adelman, Director and Head of Partnerships, FT Strategies 🔹 Angilee Shah, CEO and Editor-in-Chief, Charlottesville Tomorrow 🔹 Cheryl Phillips, Hearst Professional in Residence, Stanford University 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 👉 eu1.hubs.ly/H0spgQ90 Can’t make it? Register your details to receive a digital copy of the report and a link to the webinar recording to watch on demand. #LocalNews #JournalismInnovation #MediaStrategy #NewsSustainability

🚨 𝗟𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗔𝗜 𝗟𝗮𝗯, 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗡𝗲𝘄𝘀 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 This programme is only suitable for publishers from: 𝗔𝘂𝘀𝘁𝗿𝗶𝗮, 𝗦𝘄𝗲𝗱𝗲𝗻, 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀, 𝗕𝗲𝗹𝗴𝗶𝘂𝗺, 𝗡𝗼𝗿𝘄𝗮𝘆, 𝗜𝗿𝗲𝗹𝗮𝗻𝗱, 𝗙𝗶𝗻𝗹𝗮𝗻𝗱, 𝗗𝗲𝗻𝗺𝗮𝗿𝗸, 𝗨𝗻𝗶𝘁𝗲𝗱 𝗞𝗶𝗻𝗴𝗱𝗼𝗺, 𝗦𝘄𝗶𝘁𝘇𝗲𝗿𝗹𝗮𝗻𝗱 𝗮𝗻𝗱 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 AI Lab is a 23-week programme for ambitious, digitally established publishers who are ready to embed AI at the core of their business strategies by launching a pioneering capstone project. 𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲, 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘄𝗶𝗹𝗹 𝗴𝗮𝗶𝗻: 🔹 A comprehensive 𝗔𝗜-𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗮𝘂𝗱𝗶𝘁 benchmarking current capabilities and identifying key opportunity areas 🔹 A strategic roadmap outlining a 𝗹𝗼𝗻𝗴 𝘁𝗲𝗿𝗺 𝗽𝗮𝘁𝗵 to scale and adopt AI across the business 🔹 Launching a 𝗰𝗮𝗽𝘀𝘁𝗼𝗻𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 that tests or scales elements of the long-term AI roadmap 🔹 A 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 and 𝗰𝗵𝗮𝗻𝗴𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 framework to ensure responsible and effective AI adoption 🔹 Ecosystem 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 and 𝗽𝗲𝗲𝗿 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, including in-person visits and a graduation session You can find out more about the programme and 𝗮𝗽𝗽𝗹𝘆 𝗵𝗲𝗿𝗲 👉 eu1.hubs.ly/H0sgC-V0

We’re delighted to announce an important development at FT Strategies: the introduction of our 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀. This select group of senior practitioners and industry leaders will work alongside our core consulting team to bring deeper operational experience and specialist expertise to our clients. As the strategic landscape for media and technology organisations grows ever more complex, leaders are seeking guidance that blends strategic rigour with real-world execution. Our Advisory Partners are senior executives, practictioners and subject-matter experts with extensive experience in: 🔹 Digital and organisational transformation 🔹 Subscription and revenue model innovation 🔹 AI strategy and data-driven growth 🔹 Product strategy and platform modernisation 🔹 Audience engagement and market expansion By integrating this network into our consulting model, we are enhancing our ability to deliver high-impact outcomes, combining the expertise of our team with that of leaders who have built and scaled organisations through significant periods of change. This represents a natural evolution for FT Strategies and reinforces our commitment to providing practical, actionable support grounded in profound industry expertise. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲 👉 eu1.hubs.ly/H0sdSsV0 𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 👉 eu1.hubs.ly/H0sdR7W0 We are pleased to introduce our Advisory Partners: Barry Adams, Ariane Bernard, Dieter Haerens, Karen Nahum, Jonathan Paterson and Karine Serfaty. #MediaInnovation #DigtialTransformation #AIStrategy #RevenueGrowth

At the recent News in the Digital Age conference, Financial Times CEO Jon Slade delivered a clear message to publishers and technology leaders: in a world where content is abundant and intelligence is increasingly cheap, human judgement is the scarce and strategic asset. In his closing remarks, Jon argued that the future of quality journalism in the age of generative AI will not be determined by technology alone, but by the choices we make about how it is designed, governed and valued. He highlighted five key themes: 🔹 𝗛𝘂𝗺𝗮𝗻 𝗷𝘂𝗱𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝘀𝘀𝗲𝘁 The ability to decide what matters, what is true and what is responsible to publish will define successful news organisations. 🔹 𝗔𝗜 𝗶𝘀 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝗰𝗵𝗼𝗶𝗰𝗲, 𝗻𝗼𝘁 𝗱𝗲𝘀𝘁𝗶𝗻𝘆 AI will either strengthen or weaken trust depending on how it is built and deployed. Its impact is shaped by people, incentives and governance, not inevitability. 🔹 𝗧𝗿𝘂𝘀𝘁 𝗶𝘀 𝗮𝗻 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 No newsroom operates in isolation. Platforms, distribution systems and AI models all shape the wider information environment. Technology platforms must be incentivised to be discoverable, distinguishable and properly rewarded if trust is to endure. 🔹 𝗧𝗵𝗲 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀 𝗼𝗳 𝗵𝘂𝗺𝗮𝗻 𝗷𝘂𝗱𝗴𝗲𝗺𝗲𝗻𝘁 Human judgement is costly. It requires trained journalists, editorial oversight, and long-term investment. Sustainable revenue models and responsible technology partnerships are essential to support this work. 🔹 𝗔 𝘀𝘆𝘀𝘁𝗲𝗺-𝗹𝗲𝘃𝗲𝗹 𝗰𝗵𝗼𝗶𝗰𝗲 Will journalism be treated as raw material to be scraped and recombined, or recognised as the product of human judgement—carrying cost, accountability, and value? This is not merely a technical question, but a moral and economic one. Read the full article to discover key extracts from his speech 👉 eu1.hubs.ly/H0s90KZ0