FundFire

Asset manager marketing teams reshaped their practices this year—deploying AI to speed up response times, rethinking content formats, and sharpening their focus on personalized messaging. Read more: ow.ly/G5eu50XQ4vJ

Private market fund managers launching registered funds targeting retail investors will be “hit hard” by SEC and Finra marketing rules, compliance consultants say. ow.ly/Aaek50XMFLx

SEI laid off 4% of its workforce this month, including at least three executives across its institutional and asset management business. Learn more about the cuts: ow.ly/fbeQ50XLtHG

Asset managers are falling short of complying with the SEC’s marketing rule — failing to disclose paid testimonials and endorsements, and third-party ratings. ow.ly/EXAB50XL0eK

The bond giant is riding a wave of interest in its asset-based finance capabilities. Learn more: ow.ly/NqrG50XJVNj

Rising adoption of model portfolios among advisors under 50 puts SMAs, direct indexing and alternative assets in the spotlight. ow.ly/Crc250XIC7l

Despite political pushback and a sharp drop in use of the term “ESG,” sustainable-investment practices remain widespread. ow.ly/JjnN50XHB1m

BREAKING NEWS: NEPC Names New President, CIO ow.ly/RBgp50XH4Ya

AB CEO Seth Bernstein defended AB CarVal’s investment in First Brands Group at a conference Tuesday. Keep reading: ow.ly/VWK550XH3bK

Nomura is trying to make its mark in the U.S. by rebranding its strategies, readying a cross-selling push, and hiring a new marketing executive from Pimco. Learn more: ow.ly/8WSW50XGnQF

The SEC’s director of investment management said the agency will not undertake “big bang” rulemaking around alternatives. ow.ly/IxZC50XFPI9

The SEC charged an RIA last week with failing to comply with Regulation S-P requirements, and more enforcement actions are expected as updates to the rule kick in this week, compliance consultants said. ow.ly/bWFJ50XCZUu

Prudential's new hire most recently co-led insurance at Goldman Sachs Asset Management. ow.ly/nO8x50XBYr3

Federated Hermes has appointed new heads for its global investment and distribution teams, as its longtime investment management chief steps down. ow.ly/cxxQ50XBkFL

New York City wants managers to treat climate change as a financial risk, even when BlackRock labels it politicization, says outgoing city comptroller Brad Lander in an interview with FundFire. Watch the full video: ow.ly/tpYc50XBj43 #pensions #climatechange

The acquisition could help WTW expand private equity access for wealth and institutional clients. ow.ly/5U0050XAHjr

A recent Mercer survey shows endowments and foundations are increasingly relying on illiquid strategies to buffer portfolio volatility. Learn more: ow.ly/r5ZR50XA60e

A survey from Natixis Investment Managers found that many are worried about concentration risk and market corrections. ow.ly/rvNN50Xymec

BREAKING NEWS: NYC Comptroller Calls on City Pensions to Axe BlackRock, Fidelity, PanAgora Mandates ow.ly/Bmlu50Xyfyv

Shorter attention spans and the need to get content out quickly have prompted asset managers to reimagine an industry marketing staple. ow.ly/FIsy50XxAZI