The Generation Lab

👋 Generation Lab here. QUESTION: "hey. How do you get millions of young people to do your research?" ANSWER: "⬇️" (via @BusinessInsider ) businessinsider.com/generation-lab…

We’re bringing 400 first-time voters to Washington, D.C., to deliberate the choices that will shape their future ahead of the 2026 midterm elections. @StanfordDDL @HooverInst @Generation_Lab

We’re bringing 400 first-time voters to Washington, D.C., to deliberate the choices that will shape their future ahead of the 2026 midterm elections. @StanfordDDL @HooverInst @Generation_Lab

New for @PuckNews A new poll of U.S. college students from @Generation_Lab shows: — 90% (!) use A.I. chatbots monthly — 62% say Trump “is making things in the country worse” — GOP students not fans of Vance, Rubio in 2028 — AOC has highest faves w Dems puck.news/college-kids-l…

recently, @axios was first to report on our new technology. 1. thousands of Americans download our tracker. 2. the tracker tracks just about everything they do on their device. 3. Our clients see what people actually do, not what they say. axios.com/2025/05/20/gen…

recently, @FastCompany wrote about VERB AI: "By installing a tracker that monitors what they browse, buy, and stream," then "businesses can query the data in a ChatGPT-like interface" fastcompany.com/91338997/gen-z…

American Eagle’s viral Sydney Sweeney jeans ad is alienating the very shoppers it aimed to win over, 64% of Democrats finding it “out of touch.” trib.al/8lFOt2g

A new @Generation_Lab poll of college students on the Sydney Sweeney American Eagle ad finds: • 64% of Democrats say the ad felt out of touch • 39% of Republicans felt that way axios.com/2025/08/13/ame…

New @Generation_Lab poll of college students: "how do you feel about Sydney Sweeney?" Young GOP: • 50% positively/very positively Young DEMS: • 24% positively/very positively N=1,289 2-year/4-year students (August 7-11)

we interviewed n=20,000 young Americans about American employers (ex: Apple • Walmart • Goldman Sachs • Tesla, etc...). Each company received a score on: • Name ID • Favorability • Perceived "goodness" • Perceived "evil" We hope you'll explore: cnbc.com/2025/07/03/wha…

@CNBC @Generation_Lab based on n=20,000 interviews, here are the most UNFAVORABLY-viewed employers: 1. (tie): Exxon Mobil (13%) 1. (tie): Chevron (13%) 1. (tie): Aflac (13%) 1. (tie): Meta (13%) 5. (tie): Boeing (14%) 5. (tie): Tesla (14%) 5. (tie): Allstate (14%)

based on 20,000 interviews, here are the MOST favorably viewed employers: 1. Spotify (52%) 2. NVIDIA (43%) 3(tie): Pinterest (42%) 3(tie): Chick-fil-A (42%) 5(tie): Apple (39%) 5(tie): UPS (39%) 5 (tie): Qualtrics (39%) @CNBC @Generation_Lab

What America's youngest workers want from jobs, and what they think about corporations: CNBC-Generation Lab survey cnbc.com/2025/07/03/wha…

We launched VERB AI out of @Generation_Lab for a simple reason: • Big tech is already swiping our data • Your data is valuable and you should make money from it. • So, we pay respondents at LEAST $50/month for their data. by @FastCompany fastcompany.com/91338997/gen-z…

Gen Z found an ingenious way to cash in on their endless doomscrolling trib.al/sG8KQcc

here's how it works:

this morning, we're announcing VERB AI. Why: for decades, market research has been doing the same thing as George Gallup in the '50's. What: surveys are like asking a patient to describe symptoms. VERB is an MRI machine. axios.com/2025/05/20/gen…

today, @axios wrote on the launch of VERB by @Generation_Lab what it is: the future of surveys. why it exists: surveys have been like asking patients to describe symptoms...VERB is an MRI machine.

Gen Z's new side hustle: selling data trib.al/8htDDpJ