Google Analytics

Reach the right users with the right message 📊 Google Analytics audiences help you connect your marketing objectives to the users who matter most. Save this cheat sheet to reference when building your audiences. Learn more → goo.gle/49hQqC4

Plan smarter with Google Analytics Projections — and see if you’re on track to hit your goals. Understand how your channels are expected to perform, evaluate pacing against your KPIs, and optimize in-flight budgets — all in one place → goo.gle/4tXSgAx

Spring cleaning isn’t just for your workspace, it applies to your data, too. 🌷 A few quick updates in Google Analytics can reduce noise, protect attribution, and give you a clearer view of performance → goo.gle/4utpojn 🧹

New in Google Analytics: Task Assistant ✨ Built to help you get set up and get more from your data, Task Assistant: ✔️ Simplifies complex setup to improve data accuracy ✔️ Surfaces best practices and next steps ✔️ Helps you discover more features Get started → goo.gle/3QA2isO

Our newest cross-channel measurement & budgeting releases are only as strong as what you feed them 👀 Before you rely on GA for attribution, budgeting, or projections — make sure your setup can support it 👇

Step into the new era of cross-channel measurement and budgeting in GA. Our playbook breaks down 𝟰 𝗻𝗲𝘄 𝘁𝗼𝗼𝗹𝘀: 📈 Conversion Attribution Report 📊 Cross-channel Conversion Performance Report 🔮 Projections ✨ Scenario Planner Dig deeper: goo.gle/4cIksQi

Lead generation isn’t just about adding a form to your site — it’s about understanding how users move through it. Use Google Analytics to measure visits, form views, form starts, and form submits so you can spot friction and improve conversion performance: goo.gle/3QihdaV

The Monetization reports in GA bring clarity to your raw e-commerce data. 🛒 Answer these questions using the 5 main reports. Look for "Monetization" under the Reports tab on your left-hand dashboard. Learn more: goo.gle/4cEwCd6

Want to unlock cross-channel budgeting in Google Analytics? Here’s what you need to know 👇 goo.gle/3Qekk3v

The Funnel Exploration tool in GA turns complex data into a clear roadmap. 🗺️ Are you accidentally hiding half your shoppers? It all comes down to the "Open" vs. "Closed" funnel toggle. Here’s a quick breakdown of how to use both → goo.gle/4tK0R9m

A new quarter is the perfect time to revisit your data 📈 Review your Q1 performance in Google Analytics to understand which channels drove the best performance for your business. Which landing pages led users to take action? Explore the reports: User acquisition → goo.gle/4sr5eF8 Landing pages → goo.gle/3Qh3Zel

Have a question about your analytics data? 🔍 Analytics Advisor in GA helps answer important questions about your performance — from trends and engagement to potential changes in results. Explore the types of questions you can ask → goo.gle/47PBjPC

Is your MMM stuck in the past? 📉 It’s time to rethink your ROI. Our new Meridian video series is live, covering the technical deep-dives you’ve been asking for. Learn how to: ✅ Supercharge your MMM with experiment results. ✅ Unlock higher confidence results with geo-level modeling. ✅ Reduce manual guesswork with Automatic Knot Selection. Learn how to customize your measurement engine to fuel business growth. ⛽️ Get the toolkit: goo.gle/4trYisc

A new report just launched! ✨ Go beyond last click with the Conversion Attribution Analysis report — see how your demand creation media is driving your wins. It shows you… 🔹 Assists vs. last touch 🔹 Early engagement 🔹 Full-path view Learn more: goo.gle/4sQ0slE

Want to understand what different groups of users are really doing on your site? 👀 In Google Analytics Explorations, segments help you analyze specific groups of users, sessions, or events — so you can compare behaviors and uncover deeper insights. Learn how segments can help you answer smarter marketing questions → goo.gle/41EWyA6

Did you know you can now connect your GA data directly to LLMs like Gemini? ✨📊 By setting up the new Model Context Protocol (MCP) server, you move from manual reporting to strategic, AI-powered analysis. ▶️ Hit play to see the complete setup process → goo.gle/47CsGrA

Can you spot the difference between new users vs. total users? 👀 In Google Analytics, New users measure first-time visitors, while Total users count everyone who visited your site or app during a selected time period. Understanding the difference helps you see how your audience is growing → goo.gle/4bZgxyn

We’re kicking off a 5-Day GA Challenge to take you from basics to big insights, one daily bite at a time. Are you in? Let’s go! 🚀 𝗗𝗔𝗬 𝟭: 🔑 𝗦𝗲𝘁 𝘂𝗽 𝗸𝗲𝘆 𝗲𝘃𝗲𝗻𝘁𝘀: Identify your most important user actions and mark them as “key events,” to optimize your data presentation → goo.gle/41rUgUP 𝗗𝗔𝗬 𝟮: 👋 𝗠𝗮𝘀𝘁𝗲𝗿 𝗯𝗮𝘀𝗶𝗰 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: Master the difference between User acquisition (how a user first found you) and Traffic acquisition (how a user found you this specific time) → goo.gle/4bBBNuY 𝗗𝗔𝗬 𝟯: 🌳 𝗣𝗮𝘁𝗵 𝗘𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Use the "tree diagram" to see where users go after hitting your homepage — or work backward from a purchase to see the common preceding steps → goo.gle/4sDaTJl 𝗗𝗔𝗬 𝟰: 🫆 𝗖𝘂𝘀𝘁𝗼𝗺 𝗗𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝘀 & 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Learn how to track "hidden" data, such as author names on a blog or membership levels, by registering custom parameters → goo.gle/4c6Tume 𝗗𝗔𝗬 𝟱: 🚨 𝗔𝗻𝗼𝗺𝗮𝗹𝘆 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻: Set up custom insights that automatically alert you via email when there is a sudden spike or drop in your daily traffic → goo.gle/3Px1kgh

Not all users bring the same long-term value. Google Analytics helps you identify your most valuable customers — so you can invest in keeping them engaged. Here’s how to turn audience insight into stronger loyalty 👉 goo.gle/3PuUfNg

Stop guessing how much to spend. Use these two new tools in Google Analytics to see exactly where your budget should go. 📉 𝗦𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝗣𝗹𝗮𝗻𝗻𝗲𝗿: 𝗠𝗮𝗽 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗻. Test different spend levels to see which one actually hits your revenue goals. 🧮 See how much revenue to expect 𝙗𝙚𝙛𝙤𝙧𝙚 you commit. 📊 Compare different spend plans side-by-side. 📱 Find the best way to allocate your budget between platforms. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀: 𝗙𝗶𝘅 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗻𝗱 𝘄𝗵𝗶𝗹𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗹𝗶𝘃𝗲. Stop waiting for end-of-month reports to find out where you overspent. 📈 See where your revenue is pacing in real-time. 🔍 Spot failing campaigns before they waste your budget. 💡 Shift money to top-performing channels while they’re still active. Build a better budget → goo.gle/4sowG7p