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We want to choose topics that aren’t redundant and cover all the subtopics, ensuring our content is unique, valuable, and optimized for SEO.

4. Search engines spend time crawling all the different URLs with duplicate content instead of only focusing on new, unique content, leading to a delay in the appearance of new content in the SERP.

If you're only looking at keywords—and not topics— you can be harming your chances of ranking. One reason is that you end up with duplicate content for the same SERP. Here’s how duplicate content can harm SEO 👇🧵

If you're a @reforge member, you can learn more about prioritizing the right topics in the Growth Marketing program or by searching for 'SEO Strategy'. If not, use this link to apply to Reforge and access more content like this. reforge.com/programs/growt…

However, building new growth content is still important. If your business is going to build topical authority through adjacent topics, existing content can be limiting.

Are you prioritizing the right topics for your growth content? Here are your two options: Option 1⃣: Edit existing growth content. Option 2⃣: Create new growth content. Keep reading to understand each 👀👇🧵

Here's the full interview with @lennysan youtube.com/watch?v=mOY159…

But more and more, the big growth opportunity in SEO goes back to the marketing basics— understanding user intent and delivering a user experience that best solves for that intent.

Two areas of SEO that are often overvalued and how to think about them ⬇️

To get a clear understanding of how well your internal links are set up, we’ve built a free diagnostic tool that gives you key insights and opportunities for growth. If you want access, reply with 👀 and we’ll DM you with instructions to join our waitlist.

Google also looks at the quality of those internal links. How relevant are they? How much traffic do those pages get? To maximize the value of your internal links, you need to balance both volume and quality. And you need to constantly update those links as your site grows.

Internal links are an important signal to Google. Our internal links analysis and insights are based on 10s of millions of URLs, where we have found that sites have a lot of room for improvement in this area. Fixing this is one of the fastest ways to see results on SEO. 🧵⬇️