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If you're vibecoding a B2C app, I’m probably more invested in your success than 99.99% of people out there
(@RevenueCat only makes money when you make money)
But time for a little reality check
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Hendrik Haandrikman 🐈
5.1K posts
Hendrik Haandrikman 🐈
@HHaandr
Dad, husband, Gym-rat * Helping apps make more money @RevenueCat * very into mobile * social gaming alumni * he/him * #chaoticgood
Apeldoorn, NL Katılım Haziran 2018
1.3K Takip Edilen4.8K Takipçiler
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The founder of Cal AI ($2M/mo) recommends web funnels
Not sure if they’ve implemented it yet, but the difference would be huge:
$2M/month - Apple’s 30% cut = $1.4M❌
Using web funnel = $1.9M✅
(With tools like funnelfox it can be integrated very easily btw)
Jake Castillo@jakecastilloooo
Web funnels are a cheat code when scaling paid ads. But most apps don't use them The real blocker has always been speed — they take weeks to build Tools like FunnelFox allow you to create them in a day That tradeoff looks very different now
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Based on the numbers, it seems more likely then not that the ROAS on a web funnel is lower than that on direct-to-app
40ish % being able to run web funnels profitably is the last figure I got from an agency who do nothing else then work on web-to-app funnels
Like most things: Test. You might be part of the 40%
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In the web-to-app conversation, people tend to forget this one - pretty important - detail:
Apple can still charge a fee for that 'free' web revenue
They just haven't decided on how big the fee is yet
A quick recap on what's happening
👇🧵
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@TimSweeneyEpic Regardless, *some* fee will be charged where folks are now counting their roosters based on $0
It's not particularly constructive to pretend like that's not true
(also, big fan of Fortnite 😂
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@TimSweeneyEpic Afaik, the ruling also says Apple gets "some compensation for its intellectual property directly used in permitting linked-out purchases"
It'll be up to the courts to decide exactly what that means. Seems unlikely that it'll end up being '6 minutes of app review'
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@TimSweeneyEpic x.com/TimSweeneyEpic… < Could be. Some famous gaming exec celebrated that exact same fee when it was announced by Google
Tim Sweeney@TimSweeneyEpic
Google is opening up Android all the way with robust support for competing stores, competing payments, and a better deal for all developers. So, we've settled all of our disputes worldwide. THANKS GOOGLE!
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@HHaandr It’s nothing like 20%. It’s very hard to see how it could even be calculated as a percentage of revenue, as the costs are specific and emanate from app review. Epic v Apple documented the costs of app review and that human reviewers spent 6-12 minutes per app on average.
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If you're building your business model around "web payments are free now" - you're building on sand
If the math works out, take advantage of the 0% window while it lasts
But plan for a world where Apple takes a cut of web purchases too
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Impossible to predict where the number will end up (somewhere between 0 and 27%),
but now that Google has committed to 10% (subscriptions and small businesses) and 20% (everything else),
it seems likely that Apple will end up close to there
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I want to target US market with a new TikTok account
But I'm based in London
To create a new Apple ID with US location I need a US phone number
What should I do? Do people just go on Amazon and buy one of these US sims? Are they legit and will give me what I want? Or should I get an e-sim, would that even be same a physical sim?
Need advice 🙏
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Help build one of my favorite apps:
Markus Aarstad@maarstad
We’re hiring at @Flighty, and @rjonesy, @ifrins and I are looking for a few exceptional people to join our tiny team ✈️ I’m personally hiring a Senior Product Designer to work closely with me. If you love travel, obsess over details, and care deeply about craft, I’d love to hear from you. We’re also hiring: • A Senior Full Stack Engineer to work with @ifrins, one of the most talented engineers I know • An Aviation Correspondent to cover major disruptions and help make Flighty the go-to source during IRROPS • A Head of Operations & Finance to help us scale the business side of Flighty without losing what makes the company special If this sounds like your kind of thing: flighty.com/careers
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@camilopenalver They’ve always done that 😅
It’s 10% + the billing fee (5%), so you end up paying the same
If you use your own billing it’s 10% + whatever Stripe / Paddle / whoever charges you
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Google just announced that it will reduce Play Store subscription fees to 10% for developers making under $1 million in annual revenue, while also allowing external payment methods. Wow, this is a huge shift for mobile apps and subscriptions.
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Hendrik Haandrikman 🐈 retweetledi
If you spent #GoogleIO keynote day refreshing the Play Store docs waiting for the updates to land, same
They're here and there's reason to be excited:
Discovery fuelled by AI (including in Gemini),
Billing changes that target churn,
and an AI-powered Play Console 🧵👇
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@Alexintosh Apple doesn’t allow you to programmatically cancel a subscription (always requires some user action). You can inform users, though
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It's no secret I don't like subscriptions (I guess nobody does) and I personally avoid all apps with that business model and never implemented in own apps.
Reading this post made me realise that what I really hate is the hidden costs of subscriptions, not paying monthly per se.
Most apps business model is you forgetting about the payment. They build a fortune on parasitic behaviour, sucking money from you while providing zero value.
I want to experiment with auto-unsubscribe on my own apps. Simple concept, if you have not open the apps for X days your subscriptions gets cancelled instead of renewed.
Will@athcanft
this guy pays $7.99 a week and hasn’t opened the app in 5 months this is the unspoken truth of the subscription economy retention is a suckers game for b2c apps, distribution is the moat
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@mdnlabs @adel_ljaljic You're fine with adding weekly pricing, but you should make the *actual* charge (so the 79.99 / year) just as prominent
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@adel_ljaljic someone else said that too which is weird because I see it ALL the time in apps. is it a new rule they added?
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